Christmas, thanksgiving, the summer Olympic games, the U.S. presidential elections, you name it. For most people those are holidays where they rest and hang out with family and friends, or big events that they watch on television. For website owners and Internet marketers, however, those are great traffic generation opportunities!
Suppose you have a website about cooking and recipes. On thanksgiving you could publish a series of posts explaining how to cook a turkey on other recipes that people could make on their homes. Depending on the quality of the content and on your promotional efforts you could attract many visitors with such a series.
Does it work?: Yes, and many webmasters and marketers exploit this trend year after year. There are basically two channels that you might tap into: search engines and social media.
For the first one, you would need to perform some keyword research, and then publish targeted and optimized articles. The success of this route will depend on the overall authority of your website and on the backlinks that your articles will receive. If you manage to rank for a popular keyword on one of those events, however, the result would be a huge and profitable influx of traffic.
The second channel is social media, and in order to get exposure there you would need to get creative with your content. Lists and funny stuff always perform well on those sites.
How to get started: If you want to use this strategy, the first thing that you need to do is to create a list of holidays or events that are related to your niche. Here is a small list with some of them:
- New Year’s Day (January 1st)
- U.S. Independence Day (July 4th)
- Thanksgiving (November 27th)
- Christimas (December 25th)
- Summer Olympic Games
- Winter Olympic Games
- FIFA World Cup
- Presidential Elections
Once you know the holidays or events that you are going to target it is just a matter of preparing the content. You can get creative here and use articles, songs, quizzes, videos and so on.
Wait until a couple of days before the event and publish it. Know if your target is organic or social media traffic and promote it accordingly.
Gather the results, analyze what worked and what didn’t work, and repeat the next year (or after 4 years).
Over to the readers: Have you tried to leverage big holidays and events to generate traffic? How did it work out?
Website Traffic Series
- Part 1: Web Design and CSS Galleries
- Part 2: Blog Carnivals
- Part 3: Leave Comments on Other Blogs
- Part 4: Faking A Website Sale
- Part 5: Pulling an April Fools Prank
- Part 6: Using Forum Signatures
- Part 7: Putting A Blog on Your Static Website
- Part 8: Adding a Forum to Your Site or Blog
- Part 9: Buying Targeted Traffic
- Part 10: Email Signatures
- Part 11: Put Your URL On Online Profiles
- Part 12: Email Bloggers to Showcase Your Best Content
- Part 13: Faking a Hacker Attack
- Part 14: Promoting Your Content on Social Bookmarking Sites
- Part 15: Promoting Posts That Link to You on Social Bookmarking Sites
- Part 16: Promoting Your Content on Social Networking Sites
- Part 17: Using Article Directories
- Part 18: Exchanging Links with Partner Sites