I was browsing through my RSS reader today and came across an interesting post from Brian Clark, titled Since When Are Blogs Not Social Media?. Here is a quote from it:
There are growing numbers of bloggers making money by writing for other blogs. With the popularity and success of multi-authored blogs and news-related blogs, this appears to be a trend that will continue as there is a considerable need for valuable, well-written content that draws attention. As a paid writer, if the work that you produce consistently draws traffic, comments, and links, blog owners will want you to write for them. You’ll have more repeat opportunities as well as more new opportunities that find you.
Social media provides an excellent opportunity for freelance bloggers to promote their writing and draw traffic and exposure. Many paid writers assume their job is over as soon as the post is submitted. However, a little bit of extra effort to promote that post with social media could make a world of difference in the success of the post and in the amount or work that you get. Blog owners are paying for results. If you can outperform other freelance bloggers by delivering some extra traffic with social media, your services will be more complete and more effective.