For a while now, I’ve had the intention of revisiting and updating my pillar posts, and I’m thrilled to finally present the refreshed and comprehensive guide on the myriad ways to monetize your website that are effective as of 2023. In the world of website creation, whether your site serves as a daily digital diary or a space for your unique hobbies, the prospect of converting your passion into money is undoubtedly appealing.
The good news is, there is a remarkable variety of strategies available that can transform your website into a profitable side hustle, and potentially, a primary income stream robust enough to replace your 9 to 5 job. Below, I have compiled reliable and effective ways to achieve this, as well as a few strategies that should be approached with caution, especially in the early stages. Let’s dive into the specifics.
Pay Per Click Ad Networks
If your blog received more than 50,000 monthly session then I recommend Mediavine otherwise, Google’s Adsense takes the top spot when it comes to PPC ad networks. While there are other networks like Ezoic, Infolinks, Yahoo! Publisher Network, and Clicksor available, sticking with Adsense, the largest network, is advisable for those just starting out, thereby assisting you to effectively monetize web traffic.
Build A Community/Email Marketing
This method isn’t the quickest path towards earnings, but it does offer a solid and rewarding way to generate revenue from a blog, albeit requiring some time and effort to set up.
You should start with a site focused on a tightly-defined topic, something you’re genuinely passionate about. For instance, let’s say your passion lies in camping. You could create a free website, share your experiences, reviews of the gear you use, and soon, you’ll see readers leaving comments and interactions grow.
Next, you could write a short, informative eBook outlining your unique approach to a topic related to your niche. Offer this eBook for free to readers who sign up for your newsletter. This not only encourages more sign-ups but also contributes to building trust with your audience.
The key here is not to abuse that trust. When you send newsletters, make sure they offer value and aren’t solely focused on selling something. Every once in a while, you can subtly recommend a product you love or an affiliate marketing product that aligns with your niche.
Focus on a well-regarded but less well-known offer. After identifying a suitable product, promote it on your site or mention it in your newsletter. This strategy is an effective way to drive sales and monetize your site.
For those who are more creative, creating your own digital product or writing books to
sell on platforms like Amazon could be an additional avenue of income.
This strategy revolves around earning money by writing blog posts, often reviews, for others. After signing up with services like BlogVertise or PayPerPost, you can offer your services as a freelance writer. While it is possible to earn a full-time income through this route, remember that it isn’t passive income.
Once you start driving serious traffic to your site and get a few dozen people signed up on your mailing list, you can shop the idea to your members about establishing a private community that will allow them to ask you questions in something closer to real-time and communicate with each other.
If you’ve got a reputation as a subject matter expert and have built meaningful relationships with your readers, they’ll probably be receptive to this idea. At that point, you’ll want to build the forums themselves and stock some sections before the big reveal so that there’s LOTS of content already in place for your readers.
If you can manage that, then you can make some money by adding forums, but this should be seen as an enhancement to an existing income stream. Don’t expect your private forum income to take the place of your day job.
Money-Making Schemes To Avoid (Unless you know what you’re doing)
On the surface, these are similar to Pay Per Click Ad Networks, but your visitors don’t actually have to click on the ads to generate money for you. Instead, you get paid by the impression, which is the number of times the ad loads.
As you might expect, these don’t pay nearly as much as pay-per-click ads. If you have a CPM ad on a page that gets 100,000 pageviews a month, you can maybe (maybe) expect to earn about a hundred bucks for that.
Honestly, though, most casual webmasters never get anything close to that kind of traffic. You certainly can, but it takes time, persistence, and a commitment to good on-page SEO and quality content. Unless you’ve already got a wildly popular site, this one won’t make you enough money to matter.
Direct Banner Advertising
These are either big leaderboard ads that sit across the top of a given web page or “skyscrapers” that sit off in one of the margins. They’re typically 728×90 (leaderboard) or 120×600 (skyscraper), and if you have a website on, say, camping, you can approach a company that sells camping gear and see if they’re interested in advertising on your site.
Assuming you have a big, popular website with tons of traffic, you’ll probably get some takers, but that’s the catch. If you’re just starting out, you don’t have a big, popular website with tons of traffic.
You can get there, but this one’s not even worth considering until you do.
Nobody is going to pay you money to advertise on your site that gets fifty visitors a month. It’s just not going to happen. Keep this one in mind for later once you’ve got lots of traffic and are earning money via other approaches. This will enhance those earnings.
Text Link Ads
This is a complete non-starter. Changes to Google’s algorithm now penalize ad schemes that rely on the sale of text links via services like LinkWorth.
Given the penalty, it’s simply not worth it.
This sounds like it should be awesome, right? Give away parts of your content and hide the “really good stuff” behind a paywall.
In reality, this is only barely working for giant, well-established sites. The New York Times can get away with something like this.
You probably can’t. There’s so much free content on the web you’re competing with that you’ve got to be next-level talented to have any hope at all of making this work.
Don’t do this. Ever. You’ll be competing with huge, established sites like Elance, and you won’t win.
Don’t do this either. If you want to sell something online, use Amazon, eBay, Etsy, or one of the huge, established sites built for that purpose.
People will be much more likely to actually find your online store. If you have a blog, by all means, link to your eBay/Etsy shop and maybe drive a few extra sales for it, but if you’re serious about making money online, use the big, proven channels and don’t try to reinvent the wheel.
There are plenty of other options to consider and plenty of other options to avoid, like the plague, but if you focus on the five we recommended above and steer clear of those we put on the “don’t list,” you’ll be miles ahead of the game. Seriously.
There are several lists with “ways to make money with a website” on the Internet, but none of them seem to be complete. That is why I decided to create this one. If you know a method that is not listed below, just let us know and we’ll update it.
Notice that ways to make money with a website are different from ways to make more money from it. Methods to increase your traffic or click-through rate will help you make more money, but they do not represent a method of making money per se.
For example, one could suggest that blending AdSense ads with the content is a way to make money from a website. In reality it’s not; it’s just a way to make more money by improving your ad click-through rate. The real monetization method behind it is a PPC ad network. Just look at Mypaperdone.com, and how this company tops Google searches.
The list is divided into direct and indirect methods, and examples and links are provided for each point. Enjoy!
1. PPC Advertising Networks
Google AdSense is the most popular option under this category, but there are also others. Basically you need to sign up with the network and paste some code snippets on your website. The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click.
The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC). The CTR depends on the design of the website. Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs. The CPC, on the other hand, depends on the nice of the website. Mortgages, financial products and college education are examples of profitable niches (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click).
The source of the traffic can also affect the overall CTR rate. Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often. Social media traffic, on the other hand, presents terribly low CTRs because these visitors are tech-savvy and they just ignore ads.
List of popular CPC advertising networks:
- Google Adsense
- Yahoo! Publisher Network (YPN)
2. CPM Advertising Networks
CPM advertising networks behave pretty much as PPC networks, except that you get paid according to the number of impressions (i.e., page views) that the ads displayed on your site will generate. CPM stands for Cost per Mille, and it refers to the cost for 1,000 impressions.
A blog that generates 100,000 page views monthly displaying an advertising banner with a $1 CPM, therefore, will earn $100 monthly.
CPM rates vary with the network, the position of the ad and the format. The better the network, the higher the CPM rate (because they have access to more advertisers). The closer you put the ad to the top of the page, the higher the CPM. The bigger the format (in terms of pixels), the higher the CPM.
You can get as low as $0,10 and as high as $10 per 1,000 impressions (more in some special cases). CPM advertising tends to work well on websites with a high page views per visitor ratio (e.g., online forums, magazines and so on).
List of popular CPM advertising networks:
- Casale Media
- Burst Media
- Value Click
- Tribal Fusion
- Right Media
3. Direct Banner Advertising
Selling your own advertising space is one of the most lucrative monetization methods. First and foremost because it enables you to cut out the middleman commissions and to determine your own rates. The most popular banner formats on the web are the 728×90 leaderboard, the 120×600 skyscraper, the 300×250 rectangle and the 125×125 button.
The downside of direct banner advertising is that you need to have a big audience to get qualified advertisers, and you will need to spend time managing the sales process, the banners and the payments.
- How to Find Advertisers for Your Website
- Finding Advertisers for Your Blog
- OIO Publisher Ad Platform
4. Text Link Ads
After Google declared that sites selling text links without the nofollow tag would be penalized, this monetization method became less popular.
Many website owners are still using text links to monetize their sites, though, some using the nofollow tag and some not.
The advantage of this method is that it is not intrusive. One can sell text links directly through his website or use specialized networks like Text-Link-Ads and Text-Link-Brokers to automate the process.
Text link marketplaces and networks:
5. Affiliate Marketing
Affiliate marketing is a very popular practice on the Internet. Under this system you have a merchant that is willing to let other people (the affiliates) sell directly or indirectly its products and services, in exchange for a commission. Sometimes this type of advertising is also called CPA (cost per action) or CPL (cost per lead) based.
Affiliates can send potential customers to the merchant using several tools, from banners to text links and product reviews.
In order to find suitable affiliate programs you can turn to individual companies and publishers like Dreamhost and SEOBook, or join affiliate marketplaces and networks.
Many businesses also create their own tempting affiliate programs in order to recruit marketers (Amazon associates as one example). Businesses all over the world are looking to bring top affiliate to promote their products because the financial rewards can be huge. It isn’t uncommon for businesses with top affiliate programs to see more than 30% of company revenue come directly from affiliate marketing.
List of popular affiliate marketplaces and networks:
- Commission Junction
6. Monetization Widgets
The latest trend on the web are widgets that let you monetize your website. Examples include Widgetbucks and SmartLinks. Some of these services operate under a PPC scheme, others behave like text link ads, others yet leverage affiliate links.
Their main differentiator, however, is the fact that they work as web widgets, making it easier for the user to plug and play the service on its website.
7. Sponsored Reviews
PayPerPost pioneered this model, with much controversy on the beginning (related to the fact that they did not require disclosure on paid posts). Soon other companies followed, most notably Sponsored Reviews and ReviewMe, refining the process and expanding the paid blogging model.
Joining one of these sponsored reviews marketplaces will give you the opportunity to write sponsored posts on a wide range of topics. Not all bloggers are willing to get paid to write about a specific product or website (because it might compromise the editorial credibility), but the ones who do are making good money out of it.
If your blog has a big audience you could also offer sponsored reviews directly, cutting off the commissions of the middleman.
List of sponsored reviews and paid blogging networks:
8. RSS Feed Ads
With the quick adoption of the RSS technology by millions of Internet users, website owners are starting to find ways to monetize this new content distribution channel.
Feedburber already has its own publisher network, and you can sign-up to start displaying CPM based advertising on your feed footer. Bidvertiser recently introduced a RSS feed ad option as well, with a PPC scheme.
Finally, some blogs are also opting to sell banners or sponsored messages on their feed directly. John Chow and Marketing Pilgrim are two examples.
9. Sponsors for Single Columns or Events
If you website has specific columns or events (e.g., a weekly podcast, an interview series, a monthly survey, a special project) you could find companies to sponsor them individually.
This method increases the monetization options for website owner, while giving advertisers the possibility to target a more specific audience and with a reduced commitment.
Mashable illustrates the case well. They have several advertising options on the site, including the possibility to sponsor specific columns and articles, including the “Daily Poll” and the “Web 2.0 Invites.”
Problogger also runs group writing projects occasionally, and before proceeding he publicly announce the project asking for sponsors.
10. Premium Content
Some websites and blogs give away part of their content for free, and charge for access to the premium content and exclusive tools.
SEOMoz is a good example. They have a very popular blog that gives advice and information on wide range of SEO related topics. On top of that visitors can decide to become premium members. It costs $48 monthly and it grants them access to guides, tools and other exclusive material.
11. Private Forums
While the Internet is populated with free forums, there is also the possibility to create a private one where members need to pay a single or recurring fee to join.
SEO Blackhat charges $100 monthly from its members, and they have thousands of them. Obviously in order to charge such a price for a forum membership you need to provide real value for the members (e.g., secret techniques, tools, and so on).
Performancing also launched a private forum recently, focused on the networking aspect. It is called The Hive, and the monthly cost is $10.
These are just two examples. There are many possibilities to create a private and profitable forum, you just need to find an appealing angle that will make it worth for the members.
List of popular forum software:
- Simple Machines Forum
12. Job Boards
All the popular blogs are trying to leverage job boards to make some extra income. Problogger is a good example.
Needless to say that in order to create an active and profitable job board you need first to have a blog focused on a specific niche, and a decent amount traffic.
The advantage of this method is that it is passive. Once you have the structure in place, the job listings will come naturally, and you can charge anywhere from $10 up to $100 for each.
List of popular job board software:
- Web Scribe Job Board
- SimplyHired Job-o-matic
Sitepoint is the online marketplace by excellence. Some websites and blogs, however, are trying to replicate that model on a smaller scale.
Depending on your niche, a market place that allows your visitors to buy, sell and trade products could work well. Over the time you could start charging a small fee for new product listings.
The problem with this method is that there are no standard software on the web, so you would need to hire a coder to get a marketplace integrated into your website.
14. Paid Surveys and Polls
There are services that will pay you money to run a small survey or poll on your website. The most popular one is called Vizu Answers.
Basically you need to sign up with them, and select the kind of polls that you want to run your site. Most of these services operate under a CPM model.
15. Selling or Renting Internal Pages
Million Dollar Wiki made this concept popular, but it was being used on the web for a long time around.
These websites sell for a single fee or rent for a recurring fee internal pages on their domain. Usually they have either high Pagerak or high traffic, so that people purchasing a page will be able to benefit in some way.
Implementing this method on a small blog would be difficult, but the concept is interesting and could be explored further.
16. Highlighted Posts from Sponsors
Techmeme probably pioneered this idea, but somehow it has not spread to other websites. The tech news aggregator displays editorial posts on the left column, and on the sidebar they have a section titled “Techmeme Sponsor Posts.”
On that section posts from the blog of the advertisers get highlighted, sending qualified traffic their way. Considering that the monthly cost for one spot is $5000 and that they have around 6 sponsors at any given time, it must be working well.
Placing a “Donate” link or button on a website can be an efficient way to earn money, especially if your blog is on a niche where readers learn and gain value from your content.
Personal development and productivity blogs, for instance, tend to perform well with donation based systems (one good example being Steve Pavlina).
A small variation of this method appeared sometime ago with the Buy Me a Beer plugin. This WordPress plugin enables you to insert a customized message at the bottom of each article, asking the readers to chip in for a beer or coffee.
18. In-text Adverting
In-text adverting networks like Kontera and Vibrant Media will place sponsored links inside your text. These links come with a double underline to differentiate them from normal links, and once the user rolls the mouse over the link the advertising will pop. Should the user click on it the site owner will make some money.
Some people make good money with this method, but others refrain from using it due to its intrusiveness. It is also interesting to note that very few mainstream websites have experimented with in-text advertising.
19. Pop-ups and Pop-unders
Pop-ups are a common yet annoying form of advertising on the Internet. If you are just trying to make a much money as possible from your website, you could experiment with them.
If you are trying to grow the traffic and generate loyal visitors, however, you probably should stay away from them. Just consider the hundreds of pop-up blockers out there: there is a reason why they are so popular.
Ad networks that use pop-ups:
- Tribal Fusion
20. Audio Ads
Also called PPP (Pay Per Play), this advertising method was introduce by Net Audio Ads. the concept is pretty simple: play a small audio advertising (usually 5 seconds) every time a visitor enters into your website. The user should not be able to stop it, creating a 100% conversion rate based on unique visitors.
The company is still rolling tests, but some users are reporting to get from a $4 to a $6 CPM. Regardless of the pay rate, though, this is a very intrusive form of advertising, so think twice before using it.
21. Selling the Website
Selling your website could be your last resource, but it has the potential to generate a big sum of money in a short period of time.
Market places on online forums like DigitalPoint and Sitepoint are always active with website buyers and sellers. Keep in mind that they most used parameter to determine the value of a website is the monthly revenue that it generates, multiplied by a certain number (the multiplier can be anything from 5 to 30, depending on the expectations of the seller, on the quality of the site, on the niche and other factors).
Some people also make money trading and flipping websites. They either create them from scratch or buy existing ones, and after some revamping they sell them for a profit.
- How To Buy A Website And Flip It For Profit
- How To Sell A Website – How Much Is Your Website Worth?
- Where to sell a website? How to go about selling it?
22. Selling an Ebook
Perhaps one of the oldest money making strategies on the web, using a website to promote a related ebook is a very efficient way to generate revenue.
You could either structure the website around the book itself, like SEOBook.com, or launch the ebook based on the success of the website, like FreelanceSwitch did we the book How to be a Rockstar Freelancer.
- Writing an ebook for your blog
- How to sell ebooks
- Processing payments for your ebook
- List of ebook selling software
23. Selling a Hardcover Book
Many authors and journalists leverage their blogs or websites to sell copies of hardcover books. Examples include Guy Kawasaki, Seth Godin and Malcolm Gladwell.
While most of these people were already renowned authors before they created their website, one could also follow the other way around. Lorelle VanFossen did exactly that with her Blogging Tips book. First she built her authority on the subject via her blog, and afterwards she published the book.
List of self publishing and publishing services:
- Self Publishing
24. Selling Templates or WordPress Themes
As more and more people decide to get an online presence, website templates and WordPress themes become hotter and hotter.
On this segment you have mainstream websites like TemplateMonster, as well as individual designers who decide to promote and sell their work independently.
Brian Gardner and Unique Blog Designs are two examples of websites that make money with the sales of premium and custom WordPress themes.
25. Offering Consulting and Related Services
Depending on your niche, you could make money by offering consulting and related services. If you are also the author of your blog, the articles and information that you will share will build your profile and possibly certify your expertise on that niche, making it easier to gain customers.
Quikclicks, for example, offers consulting services related to web design and WordPress themes. There are no ads on the website, but visitors can hire their design services.
Chris Garrett used a similar strategy. First he created a highly influential blog on the blogging and new media niche, and afterwards he started offering consulting services to clients with related problems and needs.
26. Creating an Email List or Newsletter
Email lists and newsletters represent one of the most powerful marketing and money making tools on the Internet. They offer incredible conversion rates, and the possibility to call people to action in a very efficient way.
Creating a big list is a difficult task though, so if you have a popular website you could leverage it to increase the number of subscribers on your list.
Yaro Starak is a famous Internet marketer, and if you visit his blog you will notice that right on top he has a section encouraging visitors to subscribe to his email newsletter. Yaro generates five figures in revenues each month from his email newsletters, proving that this method works.
List of software to manage email newsletters:
- SendStudio NX
- PHP Autoresponder
- Constant Contact
27. Mentoring programs
People are willing to pay for someone or something that will teach them and give them knowledge (as opposed to mere information). Education is one of the biggest industries in the world, and the online landscape behaves in a similar way.
Creating a mentoring program related to the niche of your website could be very profitable if you manage to structure and promote it adequately. There is a wide range of media and tools that you can use to deliver the information, from text articles to audio and video lessons.
Brian Clark leveraged the success of Copyblogger to launch a mentoring program teaching people how to build membership and how to sell content online. The program is titled Teaching Sells, and it costs $97 monthly. Sounds expensive, but they have over 1,000 members.
28. Creating a conference around the website
If your website takes off and becomes an authority on its niche, you could create a conference around it. Depending on the size of your audience, the event could attract thousands of people, and you could make money directly from conference passes and sponsors.
Search Engine Land, for instance, created a series of conferences that visit several cities on the United States and on other countries as well. The conferences are called Search Marketing Expo, and the tickets and passes cost thousands of dollars.