Website Traffic Series Part 1: Using Web Design and CSS Galleries


Like it or not, if you want to be successful on the Internet, you will need to generate traffic to your websites or blogs. It does not matter if your goal is to make money with advertising, to sell ebooks, to generate leads to your business or simply to share your ideas; if people are not visiting your site your efforts will be worthless.

That is why I decided to start this “Website Traffic Series,” where on each post I will cover one different traffic generation strategy. Now I am not trying to reinvent the wheel, since I know that there are plenty of advice out there on this topic. What I will do is to summarize what is known about each strategy, and break it down into “Concept,” “Doest it work?” and “How to get started.” That is, I want to provide some practical advice and a reality check with my own experiences at the same time.

If things go all right this so be a long series, so stay tuned!

Part 1: Web Design and CSS Galleries


Concept: There are literally hundreds of web design and CSS galleries around the Internet. Basically these galleries gather and filter creative and good looking websites from around the world (mostly CSS based, but some also feature Flash and XHTML) and showcase them for the visitors.

Some of these galleries are extremely popular, and they can send thousands of visitors your way if you get featured there. There is also a bowling effect from smaller galleries that end up picking the designs featured on the top sites, so the overall traffic boost could last several days.

Does it work?: Yes, provided you can get featured on one of the top rated galleries. Achieving that is the hard part, though. A unique design will not suffice, it must be appealing and creative.

Daily Blog Tips has a unique design, for instance, but I doubt that it would get featured on one of these galleries because the design is too simple and minimalistic.

Another point to consider is the quality of the traffic. Most of the incoming visitors from the galleries will be interested in your design, and not necessarily in your content. Should you have a good strategy to convert them (i.e. highlights of your best content, clear subscription options and so on), however, there is good chance that some of these visitors will like your site and return later for the content and not for the design alone.

How to get started: First of all you need to have a creative and appealing design. If you are good with CSS you could do it yourself, otherwise hire a professional designer. You can improve your chances by using a clever color scheme, innovative navigation menus and so on.

Once the design is in place you will just need submit it to the galleries and cross your fingers. Check The Great Website Design Gallery Roundup for a complete list of the galleries and a detailed description of the features included on each one.

Over to the readers: Have you had any experience with web design or CSS galleries in the past? How did it work out?

Website Traffic Series

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28 Responses to “Website Traffic Series Part 1: Using Web Design and CSS Galleries”

  • Eryaman hali yikama

    Very nice sharing. Thank you…

  • dan

    thanks, you right about the css. but is hard to creat one 🙂

  • Keith Davis

    Oh no…
    If this is part 1, I’ve fallen at the first hurdle.
    No way my website would get into one of those galleries.

    On the plus side… my site is html and CSS compliant (well almost) so the bots can crawl it easilly.
    No tables for layout, lots of divs and it doesn’t look too bad.

    I’ll move on to part two and see how I measure up.

    Thanks for the series.

  • medyum

    It seems that some folks have misunderstood your post as advice on upgrading their theme.That goes along with my belief that the average blogger is NOT a web designer by any stretch of the imagination. Most bloggers get started and work from easy to understand instructions that come from well built tools like WordPress and Blogger.

  • The CSS Gallery List

    Nice article. Check out The CSS Gallery List where you can submit your site to dozens of galleries all from one form.

  • Funner

    Nice article. I personally like to submit my websites to

  • Kiran

    cool information and very important

  • Peter Szabo

    I recognize I need to improve my layout, and am working on that. I’m glad I’ve stumbled onto your site for other tips. Thanks!!

  • fui

    I like to suggest everyone a celebrity image gallery which is free, unique and really very good.
    Those who want to have a little bit of entertainment in between their work, can take a break and watch Unique thing
    about this site is that…only full body decent images of more than 200 celebrities are there with full emphasis on great figure. There are
    RSS, forums, blogs & chat features also where you can connect with each other.

  • tutorial blog

    hi, i am blogger from indonesia

    i think this blog is very informative, i was join to your subscribe via email. thanks for your posting, i can lear much from your blog.

  • Homebizseo Greg

    I want to upgrade to a new theme but can’t find anything remotely close. I guess I am gonna have to design it myself unless I stumble across It

  • Yawza

    Thank for the advice!

  • Website Promotion Lincolnshire

    Tell it like it is! I love it, many people that I’ve built websites for expect magic to happen. They don’t realise that there is billions of websites online and if they don’t stand out or not even noticed there is no point of having a website.

  • Daniel Scocco

    @Michal, just email me I will be glad to help.

    @Ross, yeah I remember reading that post as well, he said he got some huge traffic spikes.

    @Linda, thanks for the feedback.

  • Linda Bustos

    This can get you some nice backlinks, but be prepared for a consistent stream of irrelevant visits – web design enthusiasts checking out your design.

    I used to do this with my SEO clients and it was a pain to filter out all the referral URLs (exclude the domain in Google Analytics) every time a submission was accepted.

    If it’s just traffic you want, fine. But it messes up conversion rates etc.

  • Ross Hill

    The guys at got a lot of traffic from web galleries and have a post somewhere there about the results.

  • Grandy

    I recognize I need to improve my layout, and am working on that. I’m glad I’ve stumbled onto your site for other tips. Thanks!!

  • PJ

    Oops, I just reread your post, and realised that I’d got the wrong end of the stick. In terms of submitting sites to the css galleries, you would really need the help of a web designer unless you have excellent skills yourself.

    Some of the galleries allow visitors to rate sites, and they can be quite a cut-throat arena in which to showcase a site. They can definitely be a good source of traffic, especially if you’re a designer showing off your skills.

  • PJ

    Actually it can be pretty difficult to drive traffic to a css gallery on its own merit. My gallery’s focus is very niche (WordPress sites using Premium Themes), but I’m working towards broadening its scope by integrating a blog section with articles on customising your theme.

    I also write posts which give updates on industry news in the Premium Theme industry, but without all of that it would be quite a challenge to attract visitors just based on the gallery.

    My site is based on the Showcase premium theme by Small Potato, but I’m aware that now there is also a free WP Gallery theme available.

  • Michal

    Well, I am blogging at Blogger, I would like to change it’s look. The column at right does not look accessible. I am too old to learn css and php, (I tried) so I just decided to be satisfied with what I have. Generating traffic is a big mystery to me yet, so I am really curious, what secrets did you prepared for us 🙂 Actually I would welcome a little conversation with you (by email), if it is not too demanding.

  • Hank


    It seems that some folks have misunderstood your post as advice on upgrading their theme.

    That goes along with my belief that the average blogger is NOT a web designer by any stretch of the imagination. Most bloggers get started and work from easy to understand instructions that come from well built tools like WordPress and Blogger.

    While I like this post personally and agree with your points, I do not believe it will be of much use to the majority of bloggers when it comes to trying to generate traffic to a web site.

  • Daniel Scocco

    team ray, WordPress is php based, but you could design a website just using CSS and HTML also.

  • team ray

    i am familiar with css and html

    but the php is giving me fits

    and most of the major blog design is php related

    any tips daniel?

  • Young

    Daniel, your theme is simple but effective. I want to have a theme like yours, but I know little about CSS or PHP, and don’t want to pay for a theme yet, which may be one reason why I haven’t made much money up till now.

  • Jcyreus

    Thanks Daniel…you’ve helped to solidify my decision.

  • Nicholas Francis

    hey! thanks for such a wonderful post, it was sure useful. Eager awaiting for the rest of the series

  • Daniel Scocco

    If you got the cash and already have a feeling of the potentials of the blog that getting a new design right now could be a smart idea. It will just make you grow faster.

    If you are still not sure about if the blog will grow as fast as you would like or make as much money as you would like, though, perhaps waiting 6 months would make the decision easier.

  • Jcyreus

    Thanks for posting this article…the timing of this subject matter couldn’t have been better for me personally.

    I am considering an investment in having redesigned and had a conversation with Josh at UBD yesterday. I am sort of up in the air right now b/c has been live for 2 months and my traffic growth has been beyond what I initially expected. I know things can get better (or worse).

    What are your thoughts on spending the cash on a redesign now vs waiting until I hit the 6 month mark (when I plan to start cashing a few checks for my blogging efforts)?

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