Ali Luke

Two tiny words will help you build instant rapport with your readers: I and you. If you’re used to writing essays for school or business reports, you’ve probably been taught …

To be a successful blogger, you must be a good writer. That doesn’t mean you need a PhD in English Literature, or a bunch of books to your name. Over …

So many bloggers put tons of time and effort into getting more traffic – but perhaps that sounds like trying way too hard. Your ideas are so awesome, your personality …

You’re trying to get your blog off the ground. You write diligently, you keep publishing new posts, you check your stats obsessively — but you’re just not seeing the success …

You might have written your best post ever — but without a call to action, it’s not going to get you the results you’re hoping for. A “call to action” …

When I started out in blogging six years ago, the conventional advice was to choose a very specific niche. Over the past few years, though, I’ve seen thinking on this shift. Most bloggers now suggest a slightly broader niche, as this makes it much easier to build a real business around your blog. Going too broad, however, is also a mistake.