Are you commenting on other people’s blogs to grow your own readership?
This is often a good strategy when your blog is brand new – and it’s a great way to start building relationships in your niche.
Too many bloggers, though, go about commenting the wrong way.
If you leave comments that don’t say much more than “great post!” then you’re wasting your time (and everyone else’s).
Here’s how to develop an effective commenting strategy:
#1: Think Quality, Not Quantity
Don’t treat commenting as a numbers game. It’s far better to leave five thoughtful, insightful comments than fifty quick-fire ones.
If your comments:
- Are only semi-relevant to the post.
- Make it clear you didn’t even read the whole post.
- Are full of spelling mistakes and typos.
- Or simply come across as very superficial
… then there’s a high chance they’ll end up stuck in a moderation queue, deleted, or even marked as spam.
#2: Choose a Few Blogs to Focus On
While it’s good to follow quite a few blogs in your niche, so you know what other people are writing about, it’s best to pick just a handful to focus on when you’re commenting. Three to five is about right.
That way, you can comment (thoughtfully) on most of the posts that those blogs put out, which will mean that other readers – and the host blogger – quickly start to recognise your name.
You don’t necessarily have to focus on the biggest blogs in your niche. In fact, you may well find you get more traction from blogs that get (say) 10 comments per post rather than 100, as your comments will be more visible.
#3: Try to Get In Early
On large blogs in particular, the first few comments will, naturally, be the ones that get read the most. By keeping an eye on your RSS feed at the times when your target blogs typically post, you’ll have a good chance of getting your comment in before the discussion has gone far.
You can overdo this – if you’re the very first commenter on every single post on a blog, it might look like you’re trying to dominate the conversation. (Or it might just give the impression you have no life!)
#4: Say Something Relevant and Interesting
Rather than writing something very general, be relevant and interesting. Your comment doesn’t have to be really long (a sentence or two is often enough), but it should add value to the post and the conversation.
Here’s an example of a bad comment:
This is a good informative blog I came across for writing some good blog posts which can attract more readers…
It’s generic, it doesn’t really say anything, and it’s not even very well written.
Here’s an example of a really good comment. This one’s from Raspal Seni, commenting on David Master’s guest post a few days ago. He’s been leaving consistently great comments on DailyBlogTips for months (thanks, Raspal!)
Nice advice. Nowadays, the 5 seconds has been shortened to 2 seconds. I read this at some blogs and heard it in webinars too. So, I made my main blog load under one second.
There’s another tip I read which says if you have short 2-3 line paragraphs at the stat of you post, more people are likely to read the post. They don’t like long paragraphs at the start of your post.
I like 1 and 2. Long long ago definitely makes the ears stand and gets us curious to listen to the whole story. Making our post like a story is a great art and trick.
And, not to forget the importance of great headlines.
Raspal suggests a correction to a statistic David uses (though he does this in a polite way), and he offers a new tip about using short paragraphs at the start of a post.
#5: Use Your Real Name
Almost every blog “no-follows” comments, so there’s absolutely no SEO reason to use a keyword for your name when leaving a comment.
Most blogs will delete comments with “names” like “Pay Per Click Marketing” or “keston boiler repairs London” or “night clubs” (just a few spammy comments we’ve had recently!)
Use your actual name, not the name of your blog, or a keyword related to your business. If your comment is interesting and useful, readers will click on your name to find out more about you.
Those are my tips … but I’m sure you have more to add. Leave a comment below (following the advice above, naturally ;-)) to share your ideas.