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7 Ways to Promote your Site with a Bit of Money

By Mark 129 Comments Reading Time: 4 minutes

Some time ago I wrote an article titled “Are you marketing your blog?” where I argued that there is a myth around the Internet that bloggers and webmasters should not spend money on advertising. The myth comes in great extent from the success stories of people that managed to create popular websites without spending a dime on advertising or other paid promotion techniques.

The reality is that most of those successful websites were pioneers on their niche, hence why they became popular without spending money on advertising. Now a days the market is crowded and you have thousands of websites and blogs even for small segments. As a consequence paid promotional techniques are becoming an important factor of any successful marketing strategy.

Below you will find 7 ways to promote your website or blog with a bit of money. You can use them to generate raw traffic, improve your search engine rankings, gain visibility on your niche and so on. Despite the initial investment most of those techniques will pay off on the short to medium term. If you are expecting to make money with your website there is no reason to assume that you will not need to spend some as well, right?

1. AdWords: Google make billions of dollars every year from the AdWords-AdSense combo. Why is that? Because they work. Adwords is probably the most efficient method to generated raw traffic for your website. In order to get started you should create an account, add lots (by lots I mean hundreds if not thousands) of keywords that are related your site and set the maximum Pay-per-Click rate at $0.01. After that raise the rate by $0.01 every week or so until you start getting the desired amount of daily clicks. Notice that at lower bids the keywords will be reported as “Inactive for Search”. Do not worry about it, it just means that your ads will not appear on the search network (Google’s search results), but they will appear on the content network (websites of people that use AdSense).

2. Site-Specific AdWords: if you pay attention to the AdSense units you will see that most of them have a link titled “Advertise on this site”. This feature enables AdWords advertisers to create customized ads that will be displayed only on specific websites. Those ads work on a CPM (cost per 1000 impressions) rather than a CPC (cost per click) basis, but they can generate a good amount of very targeted traffic since you will be in control of where the ad will be displayed and of the message. You can get even better results if you use some creativity when designing the ads, click here for some examples.

3. StumbleUpon Ads: StumbleUpon is a very innovative social bookmarking site that allows users to discover great websites by using a browser toolbar. When the user clicks on “Stumble” he will be delivered a website that people with similar interested rated positively. The user is also able to give positive and negative ratings to any website that he visits on the Internet. StumbleUpon also offers advertising campaigns, called StumbleUpon Ads, where you can deliver your website directly to those “Stumblers”. It costs $0.05 per page delivered, but since the websites that appear on StumbleUpon usually have a high quality it is very likely that part of that paid traffic will convert into regular readers.

4. Text Link Ads: if you are trying to increase your search engine rankings to leverage organic traffic you should consider buying some text link ads. While those text links can also generate direct traffic the biggest benefit you will have is an improvement on your search rankings, specially if the links are placed on authoritative and relevant websites. There are several places to buy text links, including specialized companies like Text-Link-Ads and Text Link Brokers or online forums like Digital Point’s market place.

5. Direct Banner Sales: most established websites sell banner ads or sponsorship plans directly. Those advertising deals usually are structured with weekly or monthly fees, regardless of the number of impressions or clicks that you will get. Despite this characteristic a banner placement can represent good value for money because apart from the direct traffic you will also create visibility and brand awareness. Readers of the website where you will display your banner will associate the message on the banner with your site or blog. Should they come across that banner or message two or three times it is very likely that they will get curious and decide to check what the buzz is all about. Another advantage of banner placements is the fact that people will unconsciously think that the author of the website endorses your content or product.

6. Sponsored Reviews: buying some sponsored reviews is a good way to kick-start a website. They will bring backlinks, traffic and RSS subscribers. There are many market studies confirming that “word of mouth” is the most efficient way to capture people’s attention, and that is just what you get with sponsored reviews. You can either pay a low price (sometimes as low as $5 per review) to get a large number of reviews from small sites or you can focus on large players (which can charge several hundreds of dollars for a single review) that are authorities on your niche. The best way to purchase sponsored reviews is through sites like SponsoredReviews.com, ReviewMe or PayPerPost.com.

7. Blog Networks: there are several blog networks founded around a traffic exchange principle. Basically you create an account for you blog and you earn credits by surfing other members’ blogs. Afterwards you can use those credits to make people visit your blog or to display your banners around the network. The interesting part is that most of those blog networks allow users to purchase credits with money, and the price is really convenient. You should be able receive hundreds of visitors or to get thousands of banner impressions for less than 10 dollars. Some blog networks that sell credits include Blog Explosion, Blog Soldiers and Blog Advance.

7 Ways To Promote Your Site With A Bit Of Money Photo

7 Ways To Promote Your Site With A Bit Of Money Photo

About Mark

Mark is an digital entrepreneur from New York City who recently acquired DBT. He started his ventures buying growing then selling several businesses and content blogs on Flippa. A perfect night for him constitutes pizza, wine, slow jazz and WordPress! He's an SEO expert and a growth strategist. When he's not working on his businesses he enjoys sharing his learned lessons with the DBT community.

Reader Interactions

Comments

  1. Avatar Of 7Batteryon7batteryon says

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    Thanks for your guiding. I think your tips is very good for beginner blogger like me. I go against paying something for advertising my blog.

    Reply
  2. Avatar Of Web RankersonWeb Rankerson says

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    Very good! We have customers that do very well with social media but ultimately it is the sum of the seo and media experiences that make your online business a success.

    Reply
  3. Avatar Of Film Indironfilm indiron says

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    Thanks – I took your idea and just set up an adwords account. Will wait and see how it does. Thanks for giving me permission to do this.

    Reply
  4. Avatar Of AllenonAllenon says

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    I think you have to mix it up. Use PPC plus doing SEO. What we like to do is do a test market on PPC and if the results are good, then Optimize the site.

    Reply
  5. Avatar Of Sikionsikion says

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    I keep reading about Text Link Ads, but the costs theyre quoting blow me away can it possibly be worth it? Anyone with a solid experience with them? Thanks!

    Reply
  6. Avatar Of Blackboyonblackboyon says

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    Good Article. However I think PPC is not olny good but also dangerous!! If we don’t use it right way, it can burn out of our cash!!

    Reply
  7. Avatar Of Bang KritikusonBang Kritikuson says

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    I use rss feedburner it makes my traffic down why ?

    Reply
  8. Avatar Of Marketing, Business, Technology NewsonMarketing, Business, Technology Newson says

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    Great article. I’ve used some of these, and have seen some considerable traffic increases.

    Reply
  9. Avatar Of Gendutongenduton says

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    according my 3 months experience…..adword more competitive and too exvensive bid with the same keyword than yahoo ppc……. yahoo ppc more effesient

    Reply
  10. Avatar Of Palupix  News CenteronPalupix News Centeron says

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    Good tips
    I can trust it. Thanks for your tips&informations…

    Reply
  11. Avatar Of Izumouonizumouon says

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    Really good information.Somebody like me will not spend mony to promote my blog,I will stick on quality content and maybe add my comment to porpulard blog that is related to my mine

    Reply
  12. Avatar Of Bang KritikusonBang Kritikuson says

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    Thanks for your tips. I think your tips is very good for beginner blogger like me.

    Reply
  13. Avatar Of Myvitaminonmyvitaminon says

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    All is very power full ways to promote and making popular blog, thanks

    Reply
  14. Avatar Of Gendutongenduton says

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    help….as beginner I still learn to use adwords….till this time no success, my ads having thousand impress…..but no click…..what should i do? thanks

    Reply
  15. Avatar Of Link BuildingonLink Buildingon says

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    Thanks for the heads-up on the blog networks. Im intrigued by the low ad rates at Blog Explosion. Just wondering if you, or any of your readers has personal experience with them.

    Reply
  16. Avatar Of Cls500Oncls500on says

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    What are some of the metrics to look for to know how well paid advertising is working? What percentage of visitors should I expect to come back, assuming of course quality content?

    Reply
  17. Avatar Of Bluewire MediaonBluewire Mediaon says

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    Thank you.

    Reply
  18. Avatar Of Home Tuition MalaysiaonHome Tuition Malaysiaon says

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    I tried adword and it works effectively for me.

    Reply
  19. Avatar Of IsaaconIsaacon says

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    A year after this was written, and still extremely relevant. Thanks for the stumble upon tip – hadn’t thought of that.

    Reply
  20. Avatar Of Goodwebguideblogongoodwebguideblogon says

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    Great tips here, I have bookmarked them for future reference, thanks..

    Reply
  21. Avatar Of Elearningonelearningon says

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    great article very useful and informative.
    Thanks alot for these great tips!

    Reply
  22. Avatar Of Bugjeeonbugjeeon says

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    really nice information

    Reply
  23. Avatar Of ChrisonChrison says

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    I had not considered advertising with Stumbleupon. In fact, I didn’t know you could do that. Of course I have tried to get some traffic from the site, which can be difficult–but buying ads may just be a good way to be more effective.

    Reply
  24. Avatar Of GaneshonGaneshon says

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    This web site is very useful and informative. Thank you for sharing knowledge info about monetizing websites.

    Reply
  25. Avatar Of List Of 150 Social Bookmarking SitesonList of 150 Social Bookmarking Siteson says

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    I’d like to add one more ways to promote your site with no cost. Get listing at social bookmarking site. You could use this link of 150+ social bookmarking site!

    Reply
  26. Avatar Of Blackzero85Onblackzero85on says

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    …I go against paying something for advertising my blog. Simply because I don’t need to spend money to advertise it, since I don’t take any $$$ from my blog.

    Reply
  27. Avatar Of Compare Priceoncompare priceon says

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    Very nice article and I try to follow your plan. Thanks for sharing.

    Reply
  28. Avatar Of Pageupseoonpageupseoon says

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    These tip are amazing & now i got more traffic on my website.. Thanks again

    Reply
  29. Avatar Of Deambox 500Condeambox 500con says

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    Thanks for all those tips, much more help to improve my website. Thanks

    Reply
  30. Avatar Of CreditosonCreditoson says

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    sponsored post on related blogs is the best way to promote your web.

    Reply
  31. Avatar Of Mohamed BeshronMOHAMED BESHRon says

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    very good ideas and iam already use some of them

    Reply
  32. Avatar Of Media TrainingonMedia Trainingon says

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    We use Google AdWords and it has worked pretty well for us, but I feel a more organic method seems to please the Google bots. I have a system of writing varied and interesting content and try and syndicate this out through other blogs to create a natural back linking campaign.

    Reply
  33. Avatar Of HillelonHillelon says

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    I am hearing good things about abcsearch.com

    Reply
  34. Avatar Of Flexxmall.comonflexxmall.comon says

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    Will adword ad rank my site higher?

    Reply
  35. Avatar Of Www.flexxmall.comonwww.flexxmall.comon says

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    This are Great idea. I will put them to work. Thanks

    Reply
  36. Avatar Of Askperson.comonaskperson.comon says

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    topics #1 about adwords details is usable for me.

    Reply
  37. Avatar Of Lowline AngusonLowline Anguson says

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    Adwords will certainly add traffic to a site. Lots more traffic actually.

    Reply
  38. Avatar Of Paulonpaulon says

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    I never hear about that but nice information have to be test

    Reply
  39. Avatar Of Hee-Hawonhee-hawon says

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    Nice article, alltough we need to pay a little to bring traffic. didnt know that stumbleupon has ads too.

    Reply
  40. Avatar Of Seo GeniusonSEO Geniuson says

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    Some great tips again thanks i am rather interested in trying the stubmle upon idea

    Reply
  41. Avatar Of EmbryoonEmbryoon says

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    StumbleUpon brings lots of visitors, but the problem is they are not very valuable. I don’t use it for long (maybe 1 month), but I already noticed the following: usually, the average time a user stays on my blog is around 40 seconds, maybe less or more (the blog is new), while the visitors who accessed my site via a StumbleUpon link only stayed around 3 seconds. I’m using Google Analytics to track my site. So practically, what happens is: someone finds a link to my blog, checks it out and quickly closes the session. I know you may argue that the content may be the problem, but how comes visitors from other sites stay even 1 minute or more (that’s enough to read a full article plus look a little around).

    Reply
  42. Avatar Of RitaonRitaon says

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    Thanks – I took your idea and just set up an adwords account. Will wait and see how it does. Thanks for giving me “permission” to do this.

    Reply
  43. Avatar Of Jayceeonjayceeon says

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    hi my name is karen please vidit my blog thanks

    Reply
  44. Avatar Of Cheap IphoneonCheap iPhoneon says

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    All good tips, but buying text links is becoming a riskier business now – google have penalised many people recently without a second’s thought.

    Reply
  45. Avatar Of NihaaronNihaaron says

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    Nice summary of the services out there. I personally am a fan of stumbleupon ads as it also provides you with feedback and reader’s thoughts/reviews on your blog.

    Reply
  46. Avatar Of BendzonBendzon says

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    Hi,

    Reply
  47. Avatar Of Website Promotion LincolnshireonWebsite Promotion Lincolnshireon says

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    Promoting your website is very important, and there is some great ideas in this post.

    Reply
  48. Avatar Of JamesonJameson says

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    Spending a little money is the fastest way to advertise your site. I’ve got some free adwords with my hosting so I’ll make use of them.

    Reply
  49. Avatar Of Adamonadamon says

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    Promote your site is the importance factor get more visitor.
    Great tips. Thanks a lot.

    Reply
  50. Avatar Of Download All Ebooksondownload all ebookson says

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    Great post.

    Reply
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