Back in September when Blog Rush announced that it was opening for beta, the blogosphere became a monotonic buzz. Blog Rush had a referral system where you could earn credits by referring new members, so pretty much everyone and their cousins decided to write about it.
I first heard the scoop inside a private forum, and I decided to publish my review as soon as possible, at the expense of being brief and not highlighting all the nuances of the service.
A couple of weeks ago I searched in Google for “blog rush,” and I was surprised to find that my little post was ranking in the 6th position.
Sure my article had the minimum SEO factors in place (a good URL, title tag, distribution of keywords and so on), but this alone could not explain how I was ranked in the 6th position out of 32 million results. Many of the competing articles had a higher keyword density and more backlinks.
The explanation that I could find was that Google indexed my post before the others, and this factor contributed to its ranking. Now, I don’t think that being the first to write about a specific subject will automatically put you in Google’s front page for these keywords, but I guess it could help.
It would make sense, after all, if one of the 200 or so factors that Google uses in its algorithm was the indexation time.
Sure, when you are the first to write about a specific topic you will naturally be ranked first for it (provided that the page is located in a strong domain and that other SEO factors are there). That is not the issue I am exploring though. My question is, would it be harder for another page to displace your position — even if said page has a better keyword distribution, more backlinks and other SEO factor — just because Google indexed you first?
I can’t say for sure, since I never heard anything similar inside the SEO sphere, but I think it could be the case.
Do you know if the time when a certain page gets indexed will affect Google’s algorithm for sure, and what weight does it carry?
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About Mark
Mark is an digital entrepreneur from New York City who recently acquired DBT. He started his ventures buying growing then selling several businesses and content blogs on Flippa. A perfect night for him constitutes pizza, wine, slow jazz and WordPress! He's an SEO expert and a growth strategist. When he's not working on his businesses he enjoys sharing his learned lessons with the DBT community.
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