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internet usage statisticsSooner or later most of us need to collect some Internet statistics. Maybe it is for your homework, maybe it is for a market research you are doing for a project, maybe it is just out of curiosity. Over the years I came across several websites that provide these stats, and I decided to list the best ones in this post.

1. Pew Internet Project

One of the best resources for people looking for Internet statistics. Their research cover social networking, web 2.0, broadband and digital divide. Apart from detailed reports you will also find infographics, presentations, trends and surveys. The research topics are quite actual as well. For instance, they already have a bunch of reports and numbers on Twitter.

2. w3counter Global Web Stats

w3counter provides a web analytics program for website owners. However, they also use the data collected on the websites using the program (over 28,000) to create a monthly report called “Global Web Stats.” On the report you will find the most popular web browsers, operating systems, screen resolutions and countries.

3. w3schools Browser Stats

The w3schools website also publishes a report with browser, operating system and screen resolution statistics. One advantage of this site over the previous one is the fact that you can see at a glance the market share evolution of the different browsers over time. They have data going back to 2002, and there is also a section about the adoption of JavaScript.

4. Internet World Stats

If you are looking for Internet usage and adoption statistics from around the world, this is the website to visit. It comes with data regarding the total number of Internet users, a break-down by continent and penetration rates. The data seems to be updated frequently as well.

5. Alexa Top Sites

Not all of us are Alexa fans when it comes to traffic estimations. However, we can’t deny that Alexa has been tracking traffic numbers for a long time, and its list with the 500 largest websites on the Internet seem to be relatively accurate. If you need to get an idea of what are the largest sites on the web, it is worth a look.

6. Nielsen Net Ratings

Another company that offers decent traffic estimations for large websites is Nielsen. On the free report that is available inside their website they list the top 10 web parent companies, top 10 U.S. web parent companies, top 10 U.S. video sites and top 10 U.S. search providers. Nielsen also offers a monthly newsletter with the latest online trends and numbers.

7. Hitwise Data Center

Hitwise is a company offering competitive intelligence services. Inside its website there is a section called “Data Center” where you can access all sorts of Internet data. For example, they offer a list of the top 20 search engines, top 20 websites per industry, top 10 search terms per industry and the like. Make sure to check the Reports & Webinars section as well.

8. Point Topic

Point Topic is a research company specialized in DSL and broadband research. Most of their reports are paid, but they have a section called “Free Analysis” where you can get access to a bunch of free reports and studies. As far as broadband numbers go, they are the most complete I have found online. The only catch is that you need to register an account before getting access to them.

9. Internet Growth Statistics

If you want to see some data regarding the early days of the Internet (i.e. 1993 – 2000), check this website out. Apparently it was created by an MIT student, and it is not complete, but it does have some data available. For example, you can see the growth in the number of websites, web hosts, and the usage of the different protocols over time.

10. Verisign Domain Name Industry Brief

Verisign is the company responsible for the .com and .net domain registrations. As you can imagine, they have a lot of data regarding domain names, and they provide a quarterly report detailing all the latest numbers and trends on the domain industry. You can download the PDF documents directly, and they are well structured.


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About the author 


Daniel Scocco is a programmer and entrepreneur located in São Paulo, Brazil. His first company, Online Profits, builds and manages websites in different niches. His second company, Kubic, specializes in developing mobile apps for the iOS and Android platforms.

  1. Another resource is World Bank. if you search for “number of internet users in Canada” for example in Google, it will give you graphs from World Bank (from public datasets)

  2. I think I missed the point here, but this list seems to be missing some really useful sources for individual website statistics.

    Quantcast.com is my absolute favorite site statistics tool. Clever use of Quantcast allows you to target advertising.

    Compete.com is a nice tool for individual site stats too, but perhaps even more useful is the site comparison feature that Compete offers.

    Like I said, I missed the point I’m sure, but these two sites belong on some kind of list.

  3. I’ve used Alexa stats but you put me up to a great deal of internet stats services. Thanks!

  4. Daniel

    I have been writing on internet related statistics for close to 2.5 years now and in my research experience, emarketer and comscore are two very very useful websites.

    Another site that you might be interested is ITFacts.biz.

  5. Nice list Daniel. I am little surprised COMSCORE didn’t make your list, but there are quite a few good sources for Internet usage.

  6. Awesome list Daniel!

    I will be putting some code on some sites I see. Hope thay don’t drag down the load time though as I have had some problems with that in the past on some sites.

    I stumbled and retweeted this post.
    Rich Hill

  7. I’ve only used Google Analytics to find out the statistics for websites but I will have to try out some of these to see how they compare. This is definitely a very good article and I will be bookmarking it for future reference. Thanks for sharing.

  8. Number is never my part of territory but it matters for proof and performances. I can’t avoid that as I’m all over analytics nowadays myself, whether I like it or not. lol… I can only thank you for doing the dirty work for me and everyone else. ^^ Because of that, you get a thumb-up from me.

    Social/Blogging Tracker

  9. Nice sites here.

    There’s also a tool which shows you the traffic to Wikipedia which is great for keyword research (I’ll try to find the tool now, as it is on a .se domain).

    For example, if Wikipedia ranks no1. for a term you’re trying to rank for, you can see how much traffic it is getting on a daily basis. From there, you can see whether it’s worth going for that keyphrase.


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