How to Increase The Chance your Content Will Rank Well in Google

by Michelle in Comment — Updated Reading Time: 4 minutes

As website owners, we all want to create quality content that not only is interesting and engaging to our audiences but often, also serves to promote and ideally sell our affiliates products. Your website can be big business and mean big bucks if you know how to use it.

Ok, so now you might be wondering, is there a way that it is possible to stack the odds in your favor when it comes to ranking on Google? Ranking on search engines is important; when was the last time you visited the second page of a search engine query?

Well, the folks over at Content Refined, a content marketing service seem to think so. Is creating content feeling like a shot in the dark? Are you frustrated with wasting time and money on having articles written that just don’t produce results in terms of ranking in search engines? Below, we share some of Content Refined’s tried and tested strategies on how to increase the chance your content will rank well in Google.

1. Targeted and Relevant Keyword Research, Which Creates Interesting and Engaging Article Titles

Content Refined is a start to finish content marketing service. This means that they will do your keyword research, create titles, write your articles and then edit and publish your articles to optimize them for your website.

Content Refined utilizes a keyword research tool call SECockpit to complete keyword research for their clients. The way Content Refined is different when selecting keywords for your article is that they filter keywords to fit specific sets of data. For Content Refined, that metric is a keyword that is searched at least 500 times per month but has less than a 30% competition score.

The fun doesn’t stop there however. Content Refined will also analyze what other sites are ranking for a given keyword. Even if a keyword is statistically right for use on your site, the team looks at what other sites are ranking for the keyword. This way, they ensure that they aren’t pitting their clients against massive, domain authority sites that they will realistically never be able to outrank.

2. Already Strong Writing Enriched Using MarketMuse To Ensure In-Depth Coverage of A Given Topic

Content Refined only uses native English speaking writers to create their articles. This is a good first step to ensure proper flow and grammar for an article. However, Content Refined goes the extra mile to ensure that not only are the articles interesting with good readability but also that they cover topics in depth. The best way to ensure in-depth coverage of a topic? There is a tool called MarketMuse that Content Refined uses. Users can plug an article title into the program and get back a variety of relevant information about the selected keyword. Not only will MarketMuse produce a list of relevant keywords that should be mentioned or touched upon in the article, but it will also yield the current content score of an article along with the average content scores of competing articles and the overall best content score for a selected keyword from the competition. In addition, MarketMuse will supply its customers with a list of competing articles, so that you can scope out the competition.

Data analysis has shown a moderate to strong correlation between a high MarketMuse score and a good ranking in search engine results.

3. A Statistically Driven Standard That All Articles Ideally Meet

Ideally, Content Refined articles meet a specific benchmark in terms of data and their team believes that articles that fit this criterion are likely to rank on search engines such as Google or Yahoo.

For Content Refined, that standard is a competition score under 30% and a MarketMuse score of over 40. In a real life scenario, this should result in a quality, well-rounded and in-depth article that features an interesting topic with a keyword that isn’t dominated by big, established domain authorities. Content Refined has uncovered that articles that meet this metric have between 80-90% chance of ranking on the first page of a search engine. Combine this with the fact that the service also only uses keywords that are searched at least 500 times a month and you have the opportunity to create some really fantastic, relevant and useful content.

The Content Refined process is based in finding out what people are looking for that isn’t necessarily being extensively or properly covered on the web. The method is to create useful content that is backed up by researched data, instead of using what we call the “spray-and-pray” method, which involves peppering your sites with heaps of articles, some of which may interest your audience and much that may not. The problem with the “spray-and-pray” is that you can end up losing readership if you post too much content that is useless or irrelevant to your audience and “spraying-and-praying” can also end up being very expensive.

To conclude, we all want to make money off our websites; that’s why we have them. However, it can be difficult, time consuming and costly to work out the exact metric for your site. If you are tired of creating content that doesn’t provide predictable results, the tips and tricks of the trade mentioned in this article may be able to help you rank on Google with a higher degree of certainty. Content Refined openly shares their process because they believe knowledge is power and that nobody should be deprived of the ability to create an awesome niche website.

If you don’t have the time to manage all these different tools on top of your singular or multiple websites, you can also take advantage of Content Refined’s start-to-finish content creation process by checking out one of the many available packages here:

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