The 7 Characteristics of a Good Domain Name

by Daniel in 76 Comments — Updated Reading Time: 8 minutes

Imagine the internet as one big thriving city.

Now, similar to how a great location can elevate a store, a perfect domain holds the key to your website’s success, acting as the foundation for your online presence.

Finding the best domain names is not an easy task, though. As I’ve mentioned, their value lies in the “location” – a combination of memorability, relevance, and simplicity.

The domain name acts as the gateway to your digital presence. It has a huge impact on your brand’s reputation, search rankings, and ability to gain recognition in the vast online world.

The question is, how do you secure your desired domain name?

The 7 Characteristics Of A Good Domain Name Photo

Lucky for you, my good fellas, I am here to unravel the seven secrets to uncovering the perfect domain name for your business.

By the end of this article, you’ll be able to set the stage for a successful online journey.

What Is a Domain Name?

Before we dig deeper into the world of domain name generators, we need to make one thing perfectly clear.

What is a domain name?

I’m glad you asked.A Monitor Showcasing A Website

A domain name is a strong website address representing a company name or brand.

The availability is checked using a domain name generator to find suitable options. For instance, can include country code TLDs like “.uk” for specific regions. When selecting a domain, factors like search volume and relevance are considered.

Additionally, domain names can be used to set up custom email addresses and create a professional online presence for businesses, individuals, and organizations.

They are truly valuable assets, so securing a meaningful and relevant domain name is crucial for establishing an online presence, attracting visitors, and building a successful website.

The 7 Characteristics of the Best Domain Names

As I already hinted, choosing the perfect domain name is a pivotal step in establishing a strong online presence.

And as promised, here are the seven essential characteristics that the best domain names possess.

These seven tips guarantee memorable, relevant, and effective domain names that will attract visitors.

Take notes!

1. They Are Short and Concise

Right off the bat, good domain names are short. It is not a coincidence that all the three-letter and four-letter .com domains are already gone and that the five-letter ones are going fast as well.

Although there is no set number of characters that you should aim for, just remember:

The shorter, the better.

Aim for fewer than 10 characters, and never surpass 20 – that’s a red flag right there!Person Typing On A Keyboard, Finding A Domain Name For A Business

By choosing a unique domain that aligns with your brand and optimizing for search ranking, you can significantly impact your web presence and attract more visitors.

Examples of short and concise domain names:


2. They Are Easy to Spell and Memorable

When it comes to selecting a domain name for an existing business, there are no absolute rules, but certain principles can significantly enhance its impact. Memorable and easy-to-spell domains are key to attracting and retaining customers and your loyal visitors.

A domain that customers can effortlessly recall and type into their browsers improves the overall user experience.

Additionally, web hosts often recommend short, straightforward domains to enhance brand recognition and ease of access.

This makes it a valuable investment for any business seeking to strengthen its online presence. If you’re in that category, what are you waiting for?

Memorable domain name examples:


3. They Are Relevant To the Website’s Content

The importance of having a domain name that is relevant to a website’s content or purpose cannot be emphasized enough. When users come across a domain that aligns with what they are searching for, it creates an instant connection and trust.

Moreover, domain names that incorporate keywords related to the website’s niche can significantly impact search engine visibility, making it easier for potential visitors to find the site.

This relevance also contributes to a website’s overall brand identity and market positioning – which is crucial if you want to grow online.A Domain Name Relevant For Your Project Is Very Important

Domain registrars and hosting providers offer tools to check domain name availability and generate domain name ideas, allowing businesses to find brandable domain names that perfectly represent their offerings.

Examples of good brandable domain names that are relevant to the website’s content:

  • – an eco-friendly blog
  • – for shopping
  • – for cooking recipes

4. They have a .com extension

Having a brand name with the .com extension is vital due to its universal appeal and credibility. The choice of a domain name extension can significantly impact a brand’s visibility and discoverability.

It’s a known fact – when users search for a desired domain name, they often default to .com as it’s the most recognizable domain extension worldwide.

Owning the .com version enhances brand trust and memorability, and it prevents competitors from benefiting from potential customer confusion.

Most hosting providers and domain registrars actually prioritize .com domains, which ensures easy accessibility and seamless setup for businesses.

When users conduct a Google search, websites with the .com extension tend to rank higher, as search engines often perceive them as more authoritative and relevant.

Examples of famous .com extension websites:


5. They Are Unique and Brandable

The significance of brandable and unique domain names is my next point, and your next note.

Distinctive domain names are crucial as they provide a gateway for businesses and individuals to establish a lasting online presence – which is the Holy Grail, right?

Well, unlike generic or commonplace domain names, which are buried in a sea of existing brand names, a brandable domain name pops, leaving a lasting impression on potential visitors.

When embarking on a domain name search, though, businesses must focus on crafting a web address that aligns with their brand identity and resonates with their target audience.

It can’t be just something that they came up with out of the blue.

It has to be unique and relevant to the website’s content (which was my previous point).

Web hosting companies often offer domain registration services, guiding users to select suitable names for their websites. While some may be tempted by free domain name offers, investing in a brandable and unique domain name is always considered a wise(r) decision.

Sometimes they will not be descriptive, but they can be equally efficient.

Brandable domain names make your visitors associate the name with your website and its content. (Notice that brandable domains can be descriptive at the same time, but that is not always the case.)

Examples of unique brandable domain names:


6. They Don’t Contain Hyphens or Numbers

Having a domain name without hyphens or numbers is significant for several reasons.

Firstly, it enhances the domain’s professionalism and memorability.

Again, a well-known fact – users tend to find hyphens and numbers confusing and are more likely to forget or mistype them.

This can be a deal breaker as it can lead to lost website traffic and potential customers.

Secondly, a hyphenated domain can raise concerns about its authenticity, as it may look like a spammy or low-quality site. An uncluttered domain name, on the other hand, improves search engine optimization (SEO) efforts.

An effective domain should be easy to remember and reflect the blog’s theme or business purpose!

Here’s a free tip:

Prioritize keyword research to include a few keywords that resonate with your target audience.

And last but not least, opting for a hyphen-free, number-free domain name can positively impact your chosen domain’s reputation, history, and success with your hosting provider.

Examples of domain names that don’t contain hyphens or numbers:


7. They Are Scalable and Adaptable

An adaptable and scalable domain name is essential for long-term success in the whirlwind online landscape.

When starting with a new domain, it’s crucial to consider its potential for growth and expansion.

An adaptable domain name allows businesses to diversify their offerings without the constraints of a narrow-focused name. Likewise, scalability ensures that the domain can handle increased traffic and content without hampering user experience or search engine rankings.

These two seem to go hand-in-hand.

Furthermore, being open to multiple domain extensions enables businesses to secure variations of their brand name, protecting their online identity and preventing confusion.

A clean domain history is valuable, avoiding potential penalties or associations with past unsavory activities.

A SEO friendly domain name, free of excessive hyphens or unrelated keywords, improves search engine rankings and boosts visibility.

Examples of adaptable domain names:


3 Most Common Errors With Domain Registrars

Man Trying To Figure Out An Error With Domain Registrar

It’s not all rainbows and sunshine over here, either. Although the path to creating a top level domain seems smooth, there’s still a chance that something might go downhill in the process.

With that in mind, here are the top three issues with domain registrars:

Inaccurate Contact Information

Incorrect contact information during domain registration can spell trouble for website owners. When the provided details are inaccurate or outdated, it can lead to serious consequences on your end.

Domain registrars rely on accurate contact information to communicate with domain owners regarding renewal notices, important updates, or potential issues.

If this vital information is flawed in any way, domain owners might miss crucial notifications, risking domain expiration and potential loss of ownership.

Moreover, some domain registrars employ privacy protection, which replaces the domain owner’s contact information with generic details. While this ensures privacy, if not updated promptly, it may lead to communication lapses.

Therefore, it is essential to provide accurate and up-to-date contact information during domain registration.

This will help you a, avoid doubled letters, and ensure targeted keywords are associated with the website’s niche for better visibility and search engine rankings.

Failure To Renew Domains

Failure to renew a great domain before its expiration date can lead to unfortunate consequences, and frankly, it’s the last thing you want.

Once a domain expires, it becomes available for others to register, losing the name’s availability, and your right to ownership. To avoid this, utilizing a free tool or setting up reminders can help track domain expiration dates and ensure timely renewal.

In this case, immediate action is essential to maintain ownership and preserve the hard work invested in establishing the website.

Hidden Fees

Hidden fees in domain registrars can catch domain owners off guard, leading to unexpected expenses. And if you’re not flexible with your budget, this might be a huge problem.

While some registrars advertise low initial prices, additional charges might emerge during the registration or renewal process. These fees can include anything from privacy protection, domain transfer fees, to premium domain charges.

To avoid financial surprises like this, domain owners should carefully review the registrar’s terms and conditions before registering. Utilizing a free tool for a trademark search can also prevent trademark infringement issues.

Transparency in pricing and understanding the full cost involved are crucial to making informed decisions and managing domain expenses effectively.

Summing Up: 7 Characteristics For a Good Domain Name

To sum everything up, selecting the perfect domain name is a critical step in establishing a strong online presence. By considering the following seven characteristics, businesses can rest assured knowing that they’ve done everything for their web address.

Before I sign off, let’s go over the key takeaways one more time.

A domain name that reflects the business name or blog domain creates a clear connection with the content or purpose of the website. That’s why choosing a catchy and unique domain name enhances its memorability. Moreover, a simple domain name is easy to type and avoids confusing elements like hyphens or numbers.

Likewise, a brandable domain name distinguishes a business from competitors and fosters brand recognition. Incorporating relevant keywords also improves the domain’s visibility in search engines.

Partnering with the best domain registrar ensures excellent customer support, and being cautious of existing words within the domain name helps prevent potential trademark conflicts.

Incorporating these characteristics ensures a good domain name that aligns with a business’s goals, strengthens its online presence, and, finally, paves the way for digital success.

Good luck with your top-level domain name!

Share this article

76 thoughts on “The 7 Characteristics of a Good Domain Name”

  1. i believe that you forget something . To get a good domain name most ly is do contain a targeted keyword in the domain name.
    It help you lot in the organic search result and SEO .

  2. Great tips in this article. When I register a new domain, I want it to be the exact match of the keyword that I consider to be the most searched for, in that niche. Sometimes it helps ranking the website for that specific keyword. That makes the domain valuable.

  3. Hi guys, I’ve taken the domain name “” a few days ago. I’m planning to start up an actionsports goods (snowboarding, skateboarding, shoes and lifestyle) online sales here. You reckon it’s a good name? cause I’ve doubts about it, thx for your help..

  4. Really good article. I have spent all morning looking for a good domain name, I have noticed that lots of good ones are owned by godaddy and they want like $80 just to see if it avaliable for purchase.

  5. Do you have any tips or suggestions for me? I have a short catchy .CO domain. My domain doesnt really mean much, its a buzz word, but I do post daily and have traffic that is on the rise. What do you think about .co domains? Do you think they are worth developing?

  6. Thanks a lot for sharing. Very remarkable guide. Simple yet very informative. Finding a good domain these days for any site or blog you may want to start with maybe a little hard if you don’t consider these rules.

  7. I just bought a blog domain as well and although it is 3 words, I brainstormed for a long time to figure out the best way to have it describe what I wanted Alas, it turned out to be 3 words but I can deal with that. thanks

  8. I agree there too. If I had a choice I would get both and do a permanent redirect of the “non dash” domain to the domain name with the dash. If you can’t obtain the “non dash” version the best thing you can do is brand yourself well. You did get the dot com, right.

  9. Came across this post because it was referenced in another post on direct traffic.

    How’s for a domain name? 🙂

    What do you think of when you hear/read “”? What type of site are you picturing?

  10. I’ve just seen a very interesting domain on ebay. The name is
    It is quite cheap and memorable. I bet even Bill Gaits will be glad to own it :).

  11. I just bought a blog domain as well and although it is 3 words, I brainstormed for a long time to figure out the best way to have it describe what I wanted… Alas, it turned out to be 3 words but I can deal with that.

    By the way, I wrote an article using your blog as an example of having a great community. Hope you don’t mind!

  12. So would my long domain a good one?

    I just bought this recently. And I read your post just now, sigh!

    I hope i did the right decision though. ^_^

  13. Domaineering is the web-based marketing business of acquiring and monetizing Internet domain names for their use primarily as an advertising medium rather than as intellectual property investments for resale as in domaining. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as advertising tools, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and good knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored “feed” of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering is practiced by both large companies who may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few.

  14. Thanks for sharing. I think the other point you could have emphasised is that how shared doamisn can be a problem and if possible one should go with own domain name. The blogspot, myspace etc. is goot to start with but you need extra effort to get popular with them. My own experience, I can be wrong though.

  15. I wish I found this post before I bought my previous domains. Good Post.

    Just want to add something. I don’t think you will get a lot of issues with domains that only contain numbers.

  16. hi i am new to the internet but am thinking of starting a affiliate marketing site, i have the name i know it is a long name but think it has a good ring to it, has anyone any good ideas for this name,i thought of useing it for travel what do you think,

  17. I have been collecting some domains for a few years, but never really did anything with them. one I bought just because it was was a 3 character domain : and another just ’cause it sounded cool: (seems to be suited to a price comparison site)
    but my Blog is: and that I got because I love the sound of it.
    -ezra hilyer

  18. Great article! I’m trying to pick a domain name (I’ll use a similar example here rather than the actual domain I’m thinking about since I haven’t registered it yet).

    In my case the best keywords would be alaska travel, but these are very competitive. The second choice is alaska vacations which is not searched as much but also not as competitive. The website will offer the ability to plan alaskan vacations. So the best description and use of keywords would be, but this is an awfully long domain name. Although I think the name would elicit clicks in google results for people who searched for alaska vacation.

    What does everyone think?

  19. I had to learn these lessons painfully on a previous project, so when it came time to choose a name for my gift card blog (, I took the time to look for a name that reflected many of the characteristics you have outlined. In addition, i don’t have to explain to people what the blog is about because the name says it all.

    Don’t cut corners, take your time to pick the right domain name and it will make your marketing and branding much easier.


Leave a Comment