Be a Better Blogger By Being an ACE (Here’s How) [Guest Post]

Ali Luke

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This is a guest post from Matthew Eaton.

Would you like a more successful blog?

Sadly, there’s no magic formula to follow.

Instead, success starts in your head – and you may have to clear some mental hurdles to achieve it.

Building a successful blog means being an A.C.E …

… not a J.O.K.E.R.

What is an A.C.E.?

A – Attitude

Did you know your mind attracts whatever you think about most of the time?

Were you aware this applies to being negative as well as being positive?

You cannot succeed without a positive attitude. If you see your blog as just a blog, you’ll defeat yourself before you even start. Your blog is a valuable platform that you must work hard at to keep fluid in order to reach out to your customer base.

So keep your thoughts in-line with what you want and keep them away from what you don’t want. Tell yourself your blog is successful, not that it just might be if you get a lucky break.

(And yes, if you are being a “realist,” you are thinking negatively.)

C – Commitment

Your blog achieves greatness over the long haul, not with shortcuts. In this crazy modern world, you won’t see real success by gaming the system or buying likes/tweets/subscribers. Commit to sticking with it, no matter how long it takes.

Some days a post will go viral. Other days, your blog will be a virtual dust bunny farm. This is a part of life, just as it is a part of blogging. If you work on your commitment, you will see success when all others might see failure.

Remember, it is easy to get the first ninety percent. It takes all your effort to break through the wall to the remaining ten percent and see the fruit of your labors grow.

E – Excellence

Please note, I didn’t say perfection. Most people panic when they see excellence because they believe it means shooting for perfection.

Be excellent in what you do. You must give all you’ve got to see your blog do well. You will fail, you will stumble, you will make embarrassing mistakes, but you must do everything in your power to do your best.

Failure is the key to success. You will find your success through failing excellently, brushing yourself off, and diving back into the fray.

What is a J.O.K.E.R?

My definition of J.O.K.E.R is as follows:





If you’ve ever been tempted to do the following, you might fall into the joker section:

  • Buying likes
  • Buying friends
  • Purchasing quick fix programs / ebooks / etc
  • Going for the next get rich scheme
  • “Gaming the system”

These steps will undermine your authority. You will devalue your voice.

You probably have stumbled across a pitch page with an ambiguous message that follows some shady marketing practices. They offer you a quick fix. Instead, they are using you to earn a little extra money before the next “trick” hits.

There are other ways to be a joker:

  • You blame someone else for your failure
  • You blame the situation
  • You can’t accept you might have been wrong
  • You can’t accept you might have used the wrong method
  • You aren’t willing to do the hard work it takes

We’re all tempted to take the easy route. It is easier to spam your list than to build a relationship. It is easier to flood the market with poor products than to hone your craft. It is easier to buy mailing lists than to build your own.

Do you believe taking these shortcuts will earn you more or fewer customers in the long run? I have a feeling you already know the answer.

Are You an Ace or a Joker?

If you are a joker, you have very little ground to stand on. If you want to turn things around and become an ace, this is what you need to do:

Be honest with yourself: You will have to put in the effort and dedicate time to make this work for you.

Come up with a plan: All great businesses have a plan. All great entrepreneurs have plans. A poorly thought out plan executed well will do far better than an excellent plan never attempted.

Take action: If you take action, you are a success. Even if you fail, you are better than ninety percent of the people who don’t act.

Place value on your work: Make sure your work is genuinely valuable. If you don’t, you will make it harder to keep your bank account full and your name clean.

Might you be a bit of a joker? Can you be a better ace? Tell us in the comments below and we’ll be happy to help you achieve better success!


Bio: Matthew Eaton is a copy technician by day and a writer by not day (dusk, dawn, night, whenever he isn’t hungover) over at Matthew Eaton: Writer, a site created to quell writer’s fears before they become paralyzed by the blank page. You can follow Matthew on his Twitter @MattEEaton.


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1 Response to “Be a Better Blogger By Being an ACE (Here’s How) [Guest Post]”

  • Rakesh Aryal

    Thanks for this great diplomatic article. ACE is always powerful in cards and also in real life too.

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