This is a guest post by Jennifer Fulwiler.
For those of us who have diary-style blogs in which we offer readers a glimpse into our daily lives, there are times when we find that we have to write a long post in order to convey a story. However, it can be hard to find tips for creating long blog posts since a cardinal rule of writing for the web is to keep it short.
Web readers do occasionally read posts like this if they’re done well. I believe that the key to getting visitors to thoroughly read a long story is that it first must be scannable. When a reader comes across your blog and sees a long post she is going to take no more than a couple of seconds to ask herself, “Is it worth my time to read this?” Here’s how to show her that the answer is yes: