Why “Writing a Post a Day for 30 Days” Is a Brilliant Deception


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This is a guest post by Slava Vishnyakov. If you want to guest post on this blog, check out the guidelines here.

They were so excited about starting in blogging. They tuned their themes and placed RSS buttons, they wrote their posts and submitted guest posts. They’ve done everything themselves to make their guests feel at home.

The only thing that didn’t do right was outsourcing the reason to blog to the Goal.

Now nobody knows their names and their blogs are sitting quietly waiting for time to take their domain names back to bits they’ve arrived from.

It wasn’t just any goal that destroyed them, but a particularly appealing Goal. The Goal of “writing a blog post every day for 30 days”.

At first it seems like it’s inncuous. I mean “write a blog post” – that seems fair, “every day” – that’s about right, “for 30 days” – I can do it.

But there’s a great evil lurking underneath this niceness that leads to wasted effort and exhaustion.

The first part of evil is that if you’ve set this goal – you obviously chose a wrong topic for your blog. Nobody that chosen the right topic had to setup a goal to write on it.

Most of successful blogger had chosen the topic so important to them that their friends actually have a goal “Make John shut up about [that topic]” in their New Year Resolutions. That’s the topic John should’ve chosen.

Admit it – you would feel stupid setting up a goal to “watch my favorite TV show a day for 30 days”? You are probably starting to feel the first part of “why”.

The Internet gets more and more new blood every day. Some of those guys actually write about topics they love and enjoy. If that’s the topic you are writing about and you don’t enjoy it – you can’t compete with them. They’ll kick your virtual butt with hardly any effort.

Imagine yourself in Cairo, near Sphinx and Egyptian Pyramids. Now imagine a huge glowing title over the desert: “The Internet”.

The web right now is a endless field with pyramids. Each of those is a topic. At the very top of it stand A-bloggers. Those are the people that know that theme in-and-out and they have a great way to shout around (from the top), so that almost everyone below hears them.

You are at the bottom of the pyramid, trying to step up. If you aren’t equally as good as the next guy – you won’t make that step. If you don’t know the topic at hand – you’re going to be walking around the bottom of the pyramid.

But that’s not even the worst thing yet with that goal. Remember it? “Write a blog post a day for 30 days”

The “for 30 days” part might be even worse (or at least on par). You’ve set yourself a deadline when your struggle to write about a topic you don’t know ends.

You are going to force yourself through these 30 days and then finally relax. Ending this awful journey would feel so good that you will never want to return to blogging again.

You’ll be scared of blogging when in reality blogging is really fun. You get to talk to people about interesting things, you get to hear people talking back to you, sometimes very smart people. You’ll get into some fights that won’t end up in emergency and you’ll learn a lot in the process and may even make money.

Don’t outsource your desires to “Goals” – it’s sure way to “Broken Dreams” book. Don’t assume that your “Goals” are actually your desires.

Throw away the goal of “blog a day for 30 days” and replace it with desire to write on the topic you love.

If you want something more physical – open up Google Calendar and setup a daily reminder with an SMS at some time (how’s 8pm for you?) to write a blog post.

Then, when alarm goes off – open up your favorite blogs, read something, write down some ideas while reading, then fire up WordPress and do it! Excite your readers! Burn through their imagination with the images of Great Pyramids and domains blowing back to bits of information the consist of!

About the Author: Slava is the author of TripIdeas.org, where he blogs about the most beautiful destinations around the world.

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17 Responses to “Why “Writing a Post a Day for 30 Days” Is a Brilliant Deception”

  • Eoin H

    This post and its comments have opened my eyes to a few things. I have just started blogging but I am confused on what I should blog about. I have so many interestes I dont really know where to start. I was thinking about a multi-category type thing, where I could write about different things each day but then I am thinking would that put people off reading my blog or would it work better as I could be opening my blog up to a wider interest audience. Basically, I could write about anything from starting a home based business to how to build a timber garden decking.

  • Dean Saliba

    I tried this a while ago and hated having a deadline looming over me. It might work for some people though. Richard Herring (stand-up comedian) has written a blog post every day for over eight years.

  • Dieter

    In the beginning I had a little difficulty with this article but then I understood it warns agains unrealistic goals that exhaust you. That’s very valuable advice.

    As a songwriter (my blog is about that) I can sometimes set a goal like “write one song a day” or when exhausted “keep up the rythm of 2 songs a month”. Then when I meet this goal, I would be superficially happy (and exhausted still) but what have I actually produced? Maybe 30 mediocre songs.

    On the other hand, even if I’m passionate about writing songs, I can go in lazy mode and get my lazy body to work. Once I get to work I van be very happy and even more so with the result.

    We have to understand why we have artificial goals for ourselves: we sometimes have to cheat ourselves into being happy. Passion doesn’t come in continuous streams. But this article rightly warns agains exaggerated goal setting.

  • Bilal Ahmad

    Blogging is a business and if you are passionate about your business then you must give regular time to your blog. As result never comes in short span of time, it takes time.

  • AndyD.Org

    I agree. Why blog every day just to do it? That’s what I’ve been doing! 🙂 I just started a blog, and I’m blogging about blogging. It’s fun documenting my experiences, but I’m learning too. Maybe my passion is learning?? The best piece of advice you’ve given (and one that I’m starting to hear everywhere online) is to write about a topic you love and enjoy. You’ll be excited about it, and you’ll actually have something to say. Most importantly, it’s targeted to something. So any ideas for a blog about blogging?

  • Mike @ Success Resource

    Post everyday for 30 day is good goal. If people can not do it, at least they can do it every other day too. Sometimes being consistent will pay off.

  • Millionaire Studio

    This is why it’s important to start a blog about a specific topic/activity you enjoy – which, if you do it for fun, then that is probably what you do. On the flip-side there is no true reason to keep going with it. Many people now start up blogs to earn money, but they do the opposite and choose a topic purely because they think it will make money. Either way, its hard to continue with unless you genuinely enjoy writing each day.

    Kind regards,
    Brent McCoy

    BTW: I am currently buying premium WordPress themes for all my subscribers, so if anyone’s interested please visit my blog.

  • Terry Dunn

    I’ve also tried blogging every day, and I succeeded for almost 6 months! Then I started to dry up and repeat myself. It does need commitment but Slava makes a good point. You wouldn’t need commitment to watch your favourite show. But here’s the tricky bit, if you blog about everything you love, it would be all over the place and would anyone be interested?


  • zaki alakhdar

    My case is similar to Mary E. Ulrich, I tried the Blogging Every Day for Forty Days, then I’ve decided that 4 times a week will work fine but I learned many skills in my 30 day challenge.

  • John

    If you can write a post every day for 30 days, thats great, but it is not for everyone, I know I couldnt write everyday for 30 days, I normally try and get at least 4 posts per week.

    That works fine for me. Different bloggers have different strategies for achieving success.

  • Mary E. Ulrich

    I tried the Blogging Every Day for Thirty Days (per Chris Brogan’s advice) and had mixed results.

    I think this is an interesting topic, but was confused when you said you were outsourcing your goal: “The first part of evil is that if you’ve set this goal – you obviously chose a wrong topic for your blog. Nobody that chosen the right topic had to setup a goal to write on it. ”

    That seems an entirely different issue than getting the discipline and practice from writing 30 days in a row.

    I’ve decided that 3 times a week will work for me–but I learned many skills in my 30 day challenge.

  • The LASIK Blog

    Well you have the point Slava the true is that many blogger fail because they don’t have the spark of passion and spontaneity in their blogs. If they really enjoy it as they say, will never feel like work…
    My case is a little different! you see I work in a medical practice and we perform LASIK surgery very often, anyways I have decided to start my website with a blog on this niche because I am good at it, the “only thing” is that English is my second language and so as you can image writing can be a little deceptive for me, and so takes me a lot of time to make sure that my ideas makes sense for my audience, but even though there are a lot of people that visit my blog because they like it. I know that my content is a bit controversial, but all I saying is true, besides is hard to find this kind of info on internet.
    I hope that my comment contributes something to this great article and my experience inspire others to follow their passion no matter what.
    More than welcome if you want to visit my blog.
    Best Regards

  • Ruben

    Hi Slava!

    Great post! And I agree, just having a goal of writing for 30 days straight is not a good goal, especially if you don’t like writing about the topic.

    Let me give you added perspective.

    Currently I’m training for my 1st Ironman triathlon and blogging everyday for 301 days (the length of my training program).

    Although I don’t consider myself a great writer, I can talk about triathlon forever. Having the structure of 301 days to write about my experience in training not only reminds me to blog, but also improves my writing as well over time.

    And at the end of 301 days, I can guarantee that I’ll still be blogging.

    Make it a great day,

  • HP van Duuren

    Yes, I do think that it’s important that you enjoy writing.

    Besides several other Blogs I do for example also have a special Writing Blog where I write about writing. Although I don’t have anything against discipline, I don’t think that it’s a good thing when you write all your posts when your hart isn’t in it. Personally I usually only write when I somehow feel inspired to write.

    When you have difficulty with writing posts regularly you might try two of the strategies here below:

    – Use your last post as a starting point for writing a new post.
    (just like writing a comment on your own post.)

    – Use something you have seen in the news as a starting point for
    a new post.

    ‘Hope this are some tips
    that can get you going…,’

    (otherwise you are welcome to
    visit my Writing Blog 🙂 )

    All the Best,
    To your Happy – Blogging – Inspiration,

  • BlogTechOnline

    It’s a very nice information about blogging

  • Winning Ideas

    This is the first blog post I am reading this morning and it made my day already. With crisp writing and beautiful narration Slava reveals that blogging is for everybody but not for anybody.
    With wordpress offering tons of plugins, widgets and this and that, new bloggers almost forget that blogging is writing not decorating.
    They need to grow as a writer first, then only they can grow as good blogger. To become good writer, they need to be a good reader first.
    As Slava said blogging is fun if done with passion and quality writing. Its the quality which counts not quantity.

    Great post. Kudos to the author

    Naveen Kulkarni

  • Sire

    The main problem with this type of goal is that while it may be achievable and while your first post may be full of great content the most likely outcome is that with every post you write your content will deteriorate and by the thirtieth day you’ve probably just written a whole lot of tripe.

    This is also fallacy for a new blogger because if that’s all you’re going to do those posts, well written or otherwise, will just sit in a lonely void. No-one is going to see them because no-one knows you exist.

    As a newbie your best bet is to start small. Research those posts an make sure that every one of them is the best that you can produce, even if it takes you days for each one of them. Then in between posts gout out into the wide, wide net visiting other bloggers, especially dofollow and ones with commentluv installed.

    Make sure as you comment on these blogs that your headings are captivating as these will be picked up by commentluv and if done properly they will convert to traffic. Headings aside your comments must also be outstanding as once people read them they can’t help but wonder, ‘Who is this blogger that has so much knowledge?’ and they will be compelled to visit your site.

    A lot less hassle and a lot more productive that just pushing out a post a day.

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