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Use These 10 Tips to Write Your Most Popular Post Ever

By Skellie 78 Comments Reading Time: 4 minutes

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One popular post can bring your more traffic and links than a month’s worth of your usual content.

In this post, I want to set you a challenge with the potential to launch your blog into the stratosphere.

Make the next post you write your most popular post ever.

The following ten tips form my key advice for tackling this task. I used all of them when hitting the Digg front page for the first time. There’s no blueprint you can follow to write an incredibly popular post, but you won’t have a chance unless you try. I’m confident these tips will give you a good shot at success.

1. Time is more important than talent. Work on something for eight hours and you can bet it will be good. You don’t need to spend that long, however (though that’s how long it took me to craft the first post I wrote that hit the Digg front page). More time means you can refine, format and fill your post with plenty of value. Take the time to really craft your content. It will show in the finished product.

2. Use your best idea. A post will never become wildly popular unless it fulfills a need, and does so emphatically. What’s something your niche wants but hasn’t got yet? Can you assemble a whole lot of really awesome (targeted) resources in one place? The more your posts helps people, the better it will do.

3. Use formatting to your advantage. These days, social media is key when it comes to launching your posts into the stratosphere. Social media users are notoriously spoiled for choice, however. Use formatting to emphasize the best aspects of your post. Hone in on your funniest lines, your most profound bits of advice, your best resources. Make them stand out.

4. Brainstorm headlines. There are probably one or two bloggers who’ve completely mastered the art of writing headlines for social media (you’ll know who they are). The rest of us haven’t been blessed with such skills. When you see a great headline, chances are it’s option #12 of a dozen choices. Few of us can think of a great headline straight away. Spend ten minutes brainstorming and you’re bound to stumble across something that works. A weak headline will cripple your post’s chances of success. It’s essential that you put a lot of work into getting it right.

5. Invest plenty of value in your post. Ever bookmarked or voted for something without completely reading it? We’ve all done it. It’s because of the ‘Wow’ factor — the presence of enough promised value in one place gets the reader enthusiastic about the post straight away. Instead of 5 tips, why not share 50? Instead of 9 resources, why not 40 or more?

7. Beauty is in the eye of the beholder. If your post looks good, it will draw readers in. Take the time to add images, thumbnails and formatting to what you create. Make your post a visual feast. With so much web content presented in a bland way, your post is guaranteed to stand out.

8. Tell them what you’re going to tell them. Readers will skip your waffly introduction. You can say the same in less words, particularly when you’re writing for an impatient reader: someone who wants to get straight into your tips/resources/opinions. Use your introduction to highlight why the reader should stick with your post. There’s a reason my post introductions mainly consist of: “In this post, I’m going to do this, this and that.” It’s what people really want to know: what am I getting in exchange for my attention?

9. Send messages with links. The best way to get a blogger to investigate your blog is by linking to them. We’ve got a natural desire to know what’s being said about us. If your post becomes really popular, each link inside it should send enough traffic outwards to be worth investigating. Be generous with your outbound links when writing your most popular post. It gives other bloggers an incentive to link to you, because it’s ultimately more promotion for them.

10. Utilize your network. If you want people to Digg, Stumble or Reddit your post, there’s no reason why you need to sit back with fingers crossed and hope it happens. Ask them. Your loyal readers like you. You entertain them, or teach them, or help them. If voting is a simple matter of clicking a link they’ll be more than happy to do so. Ask for votes in your post and email readers and social media influencers. In most cases you will need to get the snowball rolling. After that, others will do most of the work for you.

Bonus tip:

11. Examine what worked before. Study your most popular posts so far. What’s common about them? Why did they work? What needs did they address? In creating your most popular post, it’s important to learn by example and build on what has worked for your blog in the past. Another good idea is to analyze the most popular posts on other blogs in your niche. Why did they work? What’s remarkable about them? You can transfer those qualities over into what you write.

Use These 10 Tips to Write Your Most Popular Post Ever Photo

About Skellie

Skellie is a writer and entrepreneur from Melbourne, Australia.

Reader Interactions

Comments

  1. Avatar of blackzero85blackzero85 says

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    I really like #8 one. ^^

    Reply
  2. Avatar of ZainZain says

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    Excellent Tips !

    Reply
  3. Avatar of corneliuscornelius says

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    excellent post, smart thinking YOU GOT SON

    Reply
  4. Avatar of Kosol AnusimKosol Anusim says

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    Thanks for your suggestions. I really believe in your tips and I get many ideas for blogs of mine.

    Thanks again.

    Reply
  5. Avatar of tmdesesignertmdesesigner says

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    Davvero un articolo molto interessante! Complimenti!

    Reply
  6. Avatar of AbiAbi says

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    Excellent post especially for those who are just stepping into the blolgging world to make their blog one, right from the start.

    Reply
  7. Avatar of Drupal HostingDrupal Hosting says

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    I think idea’s / headlines etc should come spontaniously. spontanious articles are more intresting (personal choise off course 🙂 )

    Reply
  8. Avatar of Razvan DobreRazvan Dobre says

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    Really interesting article! I hope it helps me write the best article yet!
    Thank you for these tips! Could you tell us more about the article that was on the first page of Digg and maybe show us that article?

    This would help a lot of people to see exactly how a strong article looks like.

    Thank you!
    Razvan Dobre

    Reply
  9. Avatar of HillelHillel says

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    Its all about mastering the art copywriting. This is a critical skill that everyone in the business needs to learn!

    Reply
  10. Avatar of SEO GeniusSEO Genius says

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    Another great post Daniel and some very needed tips for many bloggers including myself.

    Thanks.

    Reply
  11. Avatar of MichelleMichelle says

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    This is a really good post full of incredibly useful tips whether you’re a novice or experienced blogger.

    I’ll definitely be putting many into action.

    Reply
  12. Avatar of BTB Presentation Skills Training IrelandBTB Presentation Skills Training Ireland says

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    Super super post.

    I have only been blogging since Jan 08 so I am still very much on a steep learning curve. I previously tended to try to post too frequently in an attempt to build up content. I now realise that quality is superior to quantity.

    Thanks for the advice,
    Niall

    Reply
  13. Avatar of FT Lauderdale Real EstateFT Lauderdale Real Estate says

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    These are great tips to keep in mind, I think it is all about the title, the first step to a great post is getting the attention of the reader.

    Reply
  14. Avatar of John TiJohn Ti says

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    another really really good post. I find it really helpful especially for a rookie blogger like me. Thanks a lot..

    Reply
  15. Avatar of SEO GeniusSEO Genius says

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    Another great articles definitely some tips here that i really need to consider when writing my own articles. One of my biggest downfalls is having my content look bland however i am on the path to fixing this with relevant images.

    Thanks again 🙂

    Reply
  16. Avatar of Eric S.Eric S. says

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    Awesome, I will try hard to put these tips to use. Being new to the whole blogging scene is interesting. I’m learning lot’s, and trying to apply it.

    How do you use the social media, are you talking about My Space and similar sites?

    Reply
  17. Avatar of John Elar - Tutorials for AllJohn Elar - Tutorials for All says

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    i’ve read your article
    but i dont think i can still write my most popular post I think i will change the alternative.

    :d

    http://www.learnfobia.com

    Reply
  18. Avatar of MrFinancialMrFinancial says

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    #5. Invest plenty of value in your post

    Can’t tell you how important that piece of advice is. Great writeup overall. Sent this link to my mom since she’s starting to blog from home.

    Reply
  19. Avatar of one million euro blogone million euro blog says

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    Very usefull tips thanks alot for sharing.

    Reply
  20. Avatar of KimotaKimota says

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    As always, spot on Skellie.

    I have probably used every one of these suggestions and stand by them all.

    The one thing I would add would be humour. With so many posts offering tips on this and suggestions on that, I find the way to make tips stand out is to inject a little quirkiness and humour into the writing style.

    People want to read information, but they want to be entertained as well, so I try to provide both services. And this takes a lot more work – redrafting, refining, rubbing out and starting again! Finding the right phrase that conveys the message whilst putting a smile on the reader’s face is a lot harder than simply listing information.

    If a post makes me laugh, I always reward it with a Digg, stumble or similar.

    Reply
  21. Avatar of kraftkraft says

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    Very useful tips! Thanks

    Reply
  22. Avatar of InvestbloggerInvestblogger says

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    Hi there,
    I am Jaime Pressly , this is my first
    post. I didn’t find relevant
    thread to post this, and my apologies, if I posted in the wrong place,
    please advise.
    About this time last year, I came across information about
    investment programs, that are rarely published on
    official investment resources. The earnings, which people could
    receive by investing in such programs, looked
    unrealistically high at
    first, but as I searched additional
    information about them, I made my
    choice. These days, I consider
    myself to be the successful
    entrepreneur. To
    share my findings, I
    made available the blog, which
    outlines detailed information
    about online investing. You can see my
    blog, follow this URL.
    I would be happy to receive
    everyone’s feedbacks.

    Reply
  23. Avatar of Free Traffic TipsFree Traffic Tips says

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    Nice post!
    Very helpful tips.

    Reply
  24. Avatar of sarahsarah says

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    your tips are good for any type of writing – especially about putting the time into it, having patience and being able to put something away and come back before posting.

    Reply
  25. Avatar of Alfa KingAlfa King says

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    Very useful tips, #8 in particular.

    Reply
  26. Avatar of subcorpussubcorpus says

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    i’ve read your article …
    but i dont think i can still write my most popular post …
    yet to come … still need more time … and a better idea …
    hehe …

    Reply
  27. Avatar of MichaelMichael says

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    I have found that utilizing social media, by linking one of my blogs has attracted a few comments – which I never received prior to not using social media. I had to add additional user specific tags so that the blog was easy to find by keywords, and by adding the same image for all posts. I believe an image will stand out in the readers mind – where hopefully they remember you or your posts.

    Particularly a social medium site that has a forum and blog posting, where you can refer your blog from forum help discussions. Also, profile sections on media sites are certainly a opportunity to attract blog visitors through customization and formatting such as adding images, html editing, slide shows, relevant self description, and of course links to your blog. It worked a little for me…

    Reply
  28. Avatar of Ron PassfieldRon Passfield says

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    Never a truer word was spoken. I’ve been using Blogrush.com lately and it gives you a barometer of the responses to your blog posts – hot, cold, warm, deathly etc.

    It shocked me into really thinking about my audience, my headlines and how much I invest in a post.

    As it is, my better posts take a couple of hours to produce. So the time factor is there. You have given us a way to increase our return on effort – and often it is just going that extra hour, adding the extra resources.

    Thanks for a quality post that models what you are talking about.

    Reply
  29. Avatar of AlexKAlexK says

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    “8. Tell them what you’re going to tell them. Readers will skip your waffly introduction. You can say the same in less words, particularly when you’re writing for an impatient reader: someone who wants to get straight into your tips/resources/opinions.”

    I think this is number one in importance. Once you’ve written what you want to tell them you can write a headline that matches.

    One of the reasons I don’t leave a comment on posts. I haven’t been told what they promised to tell me.
    Alex

    Reply
  30. Avatar of Jim SaegerJim Saeger says

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    Great tips for anyone, but especially for a newB like me

    Reply
  31. Avatar of Jordan PearceJordan Pearce says

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    Talk about a timeless and encouraging post.

    Regarding #11 go back though past articles that worked and update them every year or so. Resubmit and or promote again.

    It works!

    Reply
  32. Avatar of Chris JacobsonChris Jacobson says

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    Excellent list. I’ll link to this on Sunday.

    Reply
  33. Avatar of RajRaj says

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    Nice tips and Helpful too 🙂

    Reply
  34. Avatar of bmunchbmunch says

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    @Skellie – Great post. You are definitely making a presence within the blogosphere with your excellent guest posting everywhere.

    I have a question about #2. What happens after you use your best ideas? Where do you normally go for your inspirations?

    Reply
  35. Avatar of SkellieSkellie says

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    @ Shark Girl: I can sympathize with that. What kinds of blog posts do you write for the Pentagon, after all.

    I’d suggest the best thing you can do is to demonstrate your knowledge clearly and authoritatively.

    Reply
  36. Avatar of susansusan says

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    cool. i never give tips on my blog…or advice. it’s solely trend. but, there is lots i can apply, here. thanks!

    Reply
  37. Avatar of costacosta says

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    Good Tips! just exactly what i need. Sometimes my own articles seems so good to my own eyes but it never seems to appeal to anyone.

    Reply
  38. Avatar of Shycon Design ColoradoShycon Design Colorado says

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    Great stuff here. Headlines are key, and in today’s blogging era scannable content is imperative. It only took me about 30 seconds to read this whole article!

    Reply
  39. Avatar of Not John ChowNot John Chow says

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    Thanks for the great post! It reminds me about my biggest problem: writing too fast. A good post needs to be written, read and then re-written. Thanks for the reminder.

    Also, it is not enough to run spell check. You need to review your final copy by actually reading it one more time. I find a lot of errors in the blogosphere. Maybe this should be tip #6!

    Reply
  40. Avatar of Shark GirlShark Girl says

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    Skellie, most definately in a good way. I’m working on a project to help the small business in Defense contracting to not be shut down by unfair competition. I don’t know how to get the attention of the House, Senate and Pentagon, all of which visit my site regulary. I have hundreds of visits by many military domains too.

    But I don’t know how to write articles. Maybe your tips will help. I’m at least going to try it and see what happens.

    Reply
  41. Avatar of DanielDaniel says

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    Young, it is coming from iStockphoto.com, not sure.

    Reply
  42. Avatar of YoungYoung says

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    good idea. DO you know the name of the girl in the pic?

    Reply
  43. Avatar of AaronCAaronC says

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    12. Don’t skip #6 🙂

    Reply
  44. Avatar of SkellieSkellie says

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    @ Patrick: What a compliment. Thanks!

    @ Rhys: Modular — that’s a great name for it. I tend to use that method for almost every post I write. I certainly used it for this one. (It started with the words in bold).

    @ Shark Girl: In a good way, I hope ;-).

    Reply
  45. Avatar of Seo BlogSeo Blog says

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    Thanks for the tips!

    Reply
  46. Avatar of Shark GirlShark Girl says

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    Thanks for these tips. I’m going to use all of them to write posts that will get the attention of the Pentagon.. lol.

    Reply
  47. Avatar of Jacob CassJacob Cass says

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    I was just searching for this and what do you know it came up in my feader just then 🙂 Cheers

    Reply
  48. Avatar of James MannJames Mann says

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    Thanks for your great points.

    I have done a few things to make my blog easier to read, like taking off the inline text links because they tend to clutter the posts and make my affiliate links less visible.

    I also removed the adsense type ads as well. I am not sure how this will affect my income but I should know if I went too far in the next few days.

    My headlines usually suck pretty bad so I am working on that. I find myself rushing to get posts done so I may end up dropping a few of my sites just so I can slow down to a jog. 🙂

    Reply
    • Avatar of ganeshmuthiahganeshmuthiah says

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      Hi James,

      Are you still blogging with less adsense type of ads ?
      Pls share with me if you are using different tactics.

      I’m new into blooging and wish to provide less distractive site for reader.

      I like my current page with no ads at ganeshmuthiah.wordpress.com

      Reply
  49. Avatar of RhysRhys says

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    I couldn’t agree more. One of my most popular posts was well over 5 hours of writing time, largely due to the fact that I posted it more of a modular fashion (wrote the basic artcile to begin with, then added to it) rather than in a storyboard fashion (beginning to the end).

    I recommend posting in that way, as you get down the important points first.

    Reply
  50. Avatar of Patrick AltoftPatrick Altoft says

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    This is the best article of the week.:)

    Reply
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