Bloggers Face-Off: Tina Su vs. Henrik Edberg


People love personal development and productivity blogs right? I read quite a few myself, and today we have two bloggers that shine in that space (interesting to notice, again, that bloggers from the same niche tend to think on the same way…).

Tina Su is the woman behind Think Simple Now, a blog focused on creativity, clarity and happiness. She managed to attract a loyal audience in a short time span, but if you check her content you will know why.

Henrik Edberg is our second blogger, and author of the popular Positivity Blog. With over 7,000 RSS readers, the blog covers a wide range of topics, from career to productivity and life hacks.

On a side note, the poll is back. On the last face-off we did not have one, but some readers asked for it. If you are wondering, the poll is just for fun. You can vote on who you think gave the best answers, the funniest ones, or simply who you think is the coolest blogger!

Tina Su
Henrik Edberg
1. How long have you been blogging? 5 months Since September 2006
2. Has it been worth it so far? Absolutely Absolutely. It’s been lots of fun and a good learning experience
3. How many page views does your blog generate daily? 2,000 to 5,000 on average About 8000
4. Do you make money with it? Yes Yeah, a bit
Full posts or excerpts on the homepage? Excerpts Excerpts
6. What is the biggest mistake you did along the way? I can’t think of any. Even the smallest mistakes helped me learn and have contributed to my growth Not providing value consistently. Some posts weren’t as as useful as they could have been
7. What is the best way to gain RSS subscribers? Valuable content. Obsess over content. I’ve written an article over at problogger detailing my experiences Write valuable and useful content. Then people will want to come back
8. Is it important to have a unique design? Yes, I believe so I think it’s helpful to differentiate yourself from other blogs and stand out
9. Do you care for Pagerank or Alexa? No Not much
10. How many RSS feeds do you track daily? Zero. I occasionally will visit, but that’s about it. I don’t really read blogs. None. I visit a few blogs maybe once a week
11. What is the funniest blog on the web? I’m not sure as I don’t follow many blogs regularly My fellow Swede Martin Kellerman’s blog. Kellerman is a successful cartoonist and possibly the funniest guy in Sweden
12. What is the secret of your success, expressed in one word? Persistence Value


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17 Responses to “Bloggers Face-Off: Tina Su vs. Henrik Edberg”

  • John Muller

    I just came across your site after seeing Henrik’s blog for the first time. I’m floored at the amount of traffic and followers they both get! That’s great they can spread positivity to such wide audiences. It’s good to know there are people out there looking to focus on positive things.

  • SEO Genius

    Great head to head, i most definitely liked Tina Su’s article on problogger definitely worth the read.

    Something i certainly need to concentrate on,

  • Jeff

    Another great Face-Off!! Man, I can’t tell you how much I enjoy these. I wish you could have a new one everyday.

    I think one of the great points to take away from this one, and the others too actually, is that, if you start your blog about a topic that you’re truly passionate about, it’s not really work, and the readers will come. Provided you make an effort to generate quality content of course.

    Weird though, bloggers that don’t read blogs, go figure.

  • Tina Su – Think Simple Now

    Thanks for including me Daniel. Seeing the answers, I too laughed at how similar Henrik and my answers were.


    Thanks for your comments. I couldn’t of said it better.

    @Bilingual Blogger:

    5 months was put down for “How long have you been blogging” since I stopped blogging for 2 months to go on vacation. I treat blogging as a hobby instead of a job. And you are right, retaining the subscribers while I was away was a little bit of a miracle. 🙂 I am very grateful.

    Working at gives me zero advantage as far as writing or web marketing goes. Yes, it does give me a technical advantage and I can setup websites very quickly, but that’s as far as that goes. I wished that I had “built-in audience of readers and tons of web contacts”. To be frank, I had 36 subscribers who are friends, web contacts and family. Beyond that, was the effort of marketing myself online as disclosed in the problogger article.

    And the last time I worked as an actor, was over 10 years ago when I was 17. Having a fan base would have been helpful, but I was a small time actor on local commercials in a different country.

    @Adam Singer:

    I was surprised to find that Henrik didn’t follow any particular blogs. Most of my inspirations are from daily life, people, books and attending seminars on self-improvement. I also find that if I started to read many blogs, two things will happen: 1) My writing will start to sound like other people’s 2) I won’t have as much free time

    I still occasionally read blog articles when people email them to me directly. And I almost never read word for word. Scan baby! Scan!

  • Louis Liem

    @Bilingual Blogger:
    I agree. Very few bloggers can do that 🙂 !

  • Bilingual Blogger

    @Louis, Yes, I would agree that retention of those 5000 subscribers is a success story, especially considering that the last post she made on her blog was two months ago!!

  • Louis Liem

    @Bilingual Blogger:
    Let’s say it’s true that Tina’s subscribers are results of her previous popularity. Then surely they would unsubscribe now if they don’t find useful content on Tina’s blog. How she manages to retain those 4000+ subscribers is the success story. No matter how she earned them before.

    @Adam Singer:
    Not really agree. Bloggers who blog about cats, should interact more to cats than reading blogs. They can still cat blogging without reading cat blogs and getting tons of subscribers, assuming they have excellent writing skills.
    Tina and Henrik blog about life and blogs aren’t their primary inspiration and is seems SEO isn’t their main concern. So it makes sense why they don’t read blogs often.

  • Michelle

    and henrick is totally hot.

  • team ray

    i like these comparison articles

  • Adam Singer

    bloggers who don’t read blogs?

    that’s like being a musician and not listening to anyone else’s music…imo a little narcissistic

    i think most of us like to be in touch with our peers and see what they are doing and support them.

    these two are a bit out of touch (but still successful)

  • Henrik Edberg

    Thanks for including me in your Blogger Face-Off, Daniel. Kinda funny how similar mine and Tina’s answers are. =)

  • WordPress SEO

    How can anyone not read blogs, I read loads!!

  • Daniel Scocco

    Bilingual Blogger, sure I will try to bring more of their professional backgrounds.

  • Bilingual Blogger

    Sorry, not one of your better face-offs. The answers were pretty blah and indistinguishable from one another, right down to the same word choices. I didn’t get anything constructive out of this face-off.

    By the way, in the future can you give a little more professional background of the featured bloggers? Not to take anything away from Tina Su, but she does work for and is a former actress meaning that she probably has a built-in audience of readers and tons of web contacts. It’s kind of demoralizing to the rest of us mere mortals to read about bloggers who go from 0 to 5000 subscribers in 5 months until we find out what their professional (or sometimes personal) backgrounds are and their overnight success gets put into a more relevant context.

    One last quibble…according to Tina’s blog archive, her first entry was in September 2007. That would mean that her blog is at least 7 months old, not 5.

  • Tine

    Hmm … a blogger who does not read blogs. That’s something new.

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