Twitter is certainly a new tool for online marketers and website owners, as it can be used to generate traffic to any page, from blog posts to services and sales pages.
The problem is that we don’t know how efficient this tool is. More specifically, what kind of CTR (click-through rate) do Twitter accounts have? That is, how many people would click on a link tweeted by an account with X followers?
Obviously the CTR will vary from case to case, as some accounts will have more engagement with their followers than other accounts, but I guess it would be possible to find an average, or at least a ballpark number.
If I needed to make a rough guess, I would say that the ballpark CTR is between 0.25% and 2,5%. So an account with 10,000 followers would get anywhere from 25 up to 250 clicks on its tweets.
If we work together, though, we can try to improve that guess. Here is how:
- First of all create an account on bit.ly (takes 2 seconds).
- After that pick a web page that you would like to share with your followers (like a post from your blog or some cool website), and shorten the URL inside your bit.ly account.
- Tweet a message describing that page and containing the bit.ly link.
- Wait at least a couple of hours and count the total number of clicks.
- Post a comment below informing how many clicks you got and how many followers you have.
It is necessary to create an account with bit.ly and log into it before shortening the link else you will not be able to track your individual stats.
I will do this with my Twitter account as well, and after you guys post your comments I will group the data and try to analyze it. Next Tuesday I will post the results.
Thanks in advance for everyone who will help.
About Daniel
Daniel Scocco is a programmer and entrepreneur located in São Paulo, Brazil. His first company, Online Profits, builds and manages websites in different niches. His second company, Kubic, specializes in developing mobile apps for the iOS and Android platforms.
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