Local SEO can be very profitable, yet most bloggers and webmasters ignore it. If you are not familiar with the term, it refers to optimizing your website or application to search queries that have a strong local component. For instance, if someone searches for “good dentist”, Google will assume that the person is looking for a good dentist close to his or her location, and will therefore adapt the search results to that constraint.
With the explosion of mobile phones, more and more search queries are getting influenced by local SEO, and that is why you should learn about it. A couple of weeks ago I came across an interesting article on Search Engine Land titled 10 Things I Learned About Local SEO In 2014. Here’s a quotation:
The World Really Is Going Mobile
We all talk about it, but this past Black Friday/Cyber Monday, we saw a 100+% increase in mobile traffic to our local retailer clients. According to one national/local client that has a partnership with Google, Google has told them to expect that 80% of their organic traffic in 2015 will come from mobile search.
The challenge is that, as more searches go mobile, conversion can decline. This is particularly true if your site is not mobile optimized and definitely true if you are selling stuff versus just trying to generate phone calls.
If you have not started your mobile-friendly strategy yet, what are you waiting for?
I liked the article because the tips mentioned are not the usual stuff you’ll find on other guides. Check it out if you have some time, and to explore more the local SEO concept if your online business is affected by it.