Whether you are planning to sell a product, promote a service or simply get people to subscribe to your email newsletter one of the best tools you have available is a landing page.
Creating an effective landing page is not always easy, though, and if you have been struggling with it I recommend you to read an article that was published on Copyblogger last week, titled The 10 Commandments of Landing Pages That Work.
Here’s a quote from the first commandment:
1. Thy landing page shalt have but one goal
Thy landing page shalt have but one goal, and the number of the goals shall be one. Not two, not zero, but one.
If thy landing page hath zero goals, it is a “branding” page, and such vanities shall bear no fruit.
If thy landing page hath more than one goal, thou shalt confuse thy visitor, who shall leave thy site in disgust and anger.
Thy copy shalt not be divided amongst more than one goal, for such shall surely drive thy visitor to lamentation and thy copywriter to madness.
Make sure to check the article for the other 9 points.