Have you ever been in a friendly discussion with someone who kept repeating things you already knew over and over again? I am sure you have, and it is freaking annoying. You get that urge to say “Dude, tell me something I don’t know!”.
I had such an experience this weekend, and I realized that the same principle can be applied to blogging (and to online marketing as a whole). In other words, you need to tell your audience (be they blog readers or prospects of your company) something that they don’t know. If you keep repeating trivial stuff, or stuff that other bloggers and companies have already discussed far and wide, you will bore the heck out of everyone.
I am guilty of regurgitating stuff myself, and I know how hard it is to come up with new and interesting things all the time. But hey, that is what is going to make a difference, so we might as well strive for it.
The next time you are about to hit “Publish,” evaluate whether or not your audience will read it and get the urge to say “Dude, tell me something I don’t know!”.
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