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You check your traffic every day but all you find are tumbleweeds blowing across the landscape of your blog. Well, there’s a reason you’re not building readership. Your blog sucks.

Most do, and all for the same reasons. The same 10 reasons.

1. You use syndicated content. You can download badly-written articles on the topic of your website at ezine.com, helium.com, goarticles.com and other places on the web. You can cut and paste these pieces on your blog and all you have to do is provide a link back to the author’s site or blog. You can, but you shouldn’t. Without unique content your blog is nothing.

2. Your blog is boring. There I said it. Write about topics that interest me, your reader, not topics that interest you. I want you to keep me engaged, entertain me and teach me. Otherwise, you’re boring me.

3. Your blog revolves around your person. Stop talking about yourself already. I don’t know you personally, and I couldn’t care less about your ramblings. Tell me something I can use in my own life. Facts, stories, not boring personal stuff.

4. Oh no, not your favorite music on auto-play! So as soon as I access your blog, the ukulele string quartet starts playing? I’d rather hear an accordion band. Don’t add music to your site. Half the people won’t like it and the other half will find it’s a distraction.

5. You use clip art. I can spot it a mile away. The model smiling, the perfect family spending the day at the beach, the marathon runner — all license free clip art. And with free clip art, you get what you pay for.

6. I can’t find the post I want to read. So I have to scroll down through pages and pages to find the piece you posted two months ago. First, even the simplest blog platforms allow for categories and search boxes.

7. Your writing totally sucks. Oh, not the writing itself. You’ve got a good writing style. Easy to read. But your posts are loaded with typos, misspellings, lost punctuation and other mistakes that signal you don’t care enough about your readers.

8. You’re spinning articles. You might not be using software to actually spin the articles, but you are writing about the same stuff everyone else inside your niche is. This is not as bad as getting content from article directories, as you are actually using your own words here, but it won’t cut it all the same. Write something interesting or go home.

9. You post once a month. How often you think I’m coming back to see if there’s some new, pithy pearl of wisdom I can glean from your blog? If you can’t update your blog at least a couple of times a week, forget about it.

10. Your blog looks like 12023532989 other blogs. WordPress offers hundreds of templates from which to choose. So, if you choose Minima Brown, your blog will look like all the other writers who build blogs using Minima Brown (or Blue).

Does your blog suck? Well, roll up your sleeves and do something about it. It is still time!


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About the author 


I’m Donny. I can sum myself up with four simple ways. Online Entrepreneur. Author. Investor. World Traveler

  1. Great article.
    Well, it is really tough (and not necessary) to have a unique design for your blog, you can still customize your blog by incorporating custom header images. Otherwise, Content is king. You need to understand the pulse of readers and connect with them again and again.

    Daniel, you are just doing that perfectly 🙂

  2. Wow, 3 out of 10! That means my blog sucks a little :)! But I talk a lot about myself and about the topics which intrests me. Like Nintendo and stuff. I get around 80 visitors a day and that is quite nice for a blog that is only online for three to four months!

  3. Agree with you Edward. I see that many bloggers are really guilty with #1 and #10. They don’t really care if they have a site full of syndicated posts and with themes that everyone’s using. All they care is to slap they site with full of adsense ads and pray that they could earn from it.

  4. What a perfect thing to blog about and not suck! If I blog about a blog that does not suck with original words of my own, no clip art….. I have a chance!

    Let’s see. How will I start? The contrarian style
    “This blog about how to not suck does not suck.”

    The agreeable style
    “The “why your blog sucks” is absolutely full of the best “unsucky thoughts ever”

    The MAD style
    “What is the point of stating the obvious. The blogs that suck don’t care if they suck and maybe that is why they do.”

    The admiration style:
    “If only I could meet the author of this incredible blog about why other blogs might suck. My day would then suck less”

    I guess I have to still think on it some. Maybe 3 more candy bars will do the trick. (not milk chocolate of course… they are bland and boy do they suck!)

    Lucky me. I am now following Edward Khoo on Twitter!

    Good stuff here. New fan. Just put it on my “how to blog better” page for another link to you.


  5. Given the ability to subscribe via RSS (through a ready or via email), posting frequency isn’t as important as posting quality.

    Dosh Dosh is a perfect example. Sometimes monthly, sometimes a little more… but each article is well thought-out and I eagerly await reading them.

    On our site we only publish new posts quarterly… mostly it’s because the majority of our time is spent doing the thing we blog about (filmmaking).

    I guess if you blog about blogging you should post alot, but otherwise your posting rhythm should be the sweet spot where you ability to post meets having something to say worth writing about.

  6. Do my blogs suck? Sometimes, especially when I can find a full stop and the blog post runs like waterfall.
    I just hope my blogs do not scare away the hungry ghosts from hell. That will be the ultimate rotten blogs.

  7. Why does my blog suck? Maybe its #2 or #7 above, I dont know what to do about that. I’ve only been blogging a little while, in September WP still meant Word Perfect to me. Now I’m tweaking .htaccess files. But my blog still sucks according to Google analytics and the fact that I have NO comments.

    I think it has to do with my poorly chosen url from 2 years ago. No one knows what the hell qi-harmony means.

    Anybody have some time to kill and some comments to spare?? Why DOES my blog suck? Thanks.

  8. @ wouter Yeah, RSS readers on blogs help but you aren’t being innovative. All you’re doing is publishing some other author’s innovative writer’s work.

    RSS feeds increase information velocity on the web but what does that have to do with information quality? If you’re relying on remote site syndication as a means of populating your blog, you’re already yesterday’s news.

    Blog readers want it fresh and original. That’s why I like Edward’s posts. Who else would write a post with this title?

    Wouter, we all know what RSS can do. Can you provide a list of what it can’t do? If so, you’ve made a good point. With utmost respect, if you can’t, you’re just taking up valuable bandwidth.


  9. Semi-good article:

    One point I do not agree with is updating over-regularly. There is this thing called RSS and it enables blogs to come to you instead of you going to blogs. It’s nice, give it a try!


  10. Time to roll up my sleeves! My site is guilty of #6. However, I am aware that this is a problem, and that is the first step towards fixing it… right?

    Also, I am not sure I agree 100% with #2. This could be that fact that a copy of Crush It! is sitting less than 2 feet from me, but if you are not writing about stuff you are totally jazzed about, you are (to quote @garyvee) “Going to be out hustled”. I understand the message you were going for with it, but if what you want to write about is not what your current community wants to read about, perhaps you need to find/build a better community.

  11. This covers almost everything that is generally responsible for blog’s poor performance.

    Good thing is that everyone of them can e worked upon.

    Nice article Edward Khoo.

  12. Think i’ll go shoot myself now after reading your ‘tips’ for blogging. Only just decided to start a blog so great tips thank you. What’s worrying me is that i am quite boring, sometimes don’t keep up to date with blog as have limited energy & feel like i will not be able to blog twice a week @ least. Should i crawl back in my black hole & not participate in the fast world of social networking?
    Not everyone can be a successful blogger & find it quite nice when one of my friends decides to follow me. I am not on Face Book or My Space etc but i do tweet. Think i’ll settle for less traffic, friends only looking @ my unworthy attempts to be creative & sleep when i need it. Still great tips which i will pass on but not everyone is so talented.
    Off to find a shotgun or decent aperture to hide in. Will be back for more of your helpful tips when i can be bothered. Stay warm in this cold snap 🙂

  13. I think as long as your blog adds a great value to your readers those 10 things will matter less. Syndicated content can add a lot of automated value at one place if It is properly chosen with your readers and blog subject in mind.


  14. I agree with the points in regards to talking too much about yourself and bad writing. Personal stories aren’t bad to throw in every once in a while can make for a good post but doing it too often will have its disadvantages. Similar to what you were saying, readers can only take so much of the same stories over and over again and doing so will not show much creativity. Bad writing is often a turn off and if the readers can’t understand what you are writing about, they will not have a reason to come back.

    I think another point to make is trying to force humor instead of letting it happen. I knew one guy who always tried to force humor or tried to be clever in his newspaper column in college and as a result, you never could figure out what point he was trying to make. His humor almost never came across in any of his columns as he spent more time trying to be witty and sarcastic then writing something that was easy to comprehend and understand. Forcing a joke or two in there can be distracting and will take readers away from the point you are trying to make.

  15. Edward, you made some good points here. Though I admit all the reasons you’ve mentioned, I suggest you give an advice in a milder manner. Such words would make a green blogger feel terrible!

  16. lol very true. A good blog has to stand out from the crowd and grab people in. Good visuals is a must, which sadly says a lot when you have good info and no visitors.

  17. @Eric C: Yea, now I get what you mean & I couldn’t agree more with the part which most bloggers shouldn’t use pictures on every post, I assumed that top bloggers in their niche are using the same tactic which is why they are following their footsteps, regardless of whether it suits their own post
    @Southern Writer: Oops, I should go back & read the 7th point 😛

  18. All good reasons but the one that gets me the most and has me running a mile is…

    Sorry I have not posted in so long but I have been really busy!

    That has me out of there in seconds.

  19. I would just like to point out that on ezine.com and goarticles.com you CAN NOT simply list the author and link to the author’s site or blog. Not everyone who uses article marketing is a freelance writer- some (many) people use article marketing to obtain anchored backlinks to whatever post or site they’re promoting at the time. All links must be included exactly as in the post AND resource box and must be do-follow. Doing otherwise violates TOS and can bring on a world of hurt from an angered Internet Marketer. I’ve had several articles stolen (if it violates TOS it’s stolen) with my links exchanged for their own, and then my site not even hyperlinked!

    Granted, using syndicated articles won’t do much for readership unless it’s a really good article, but do NOT simply copy/paste unless you’re including links exactly as presented on the site you’re copying from.

  20. Great list – I cannot agree more heartily with #4. Nothing makes me leave a site more quickly than finding ANYTHING on auto-play – I don’t care HOW valuable the content on that site is (was), if the first thing that happens when I land on a site is that video or audio starts playing I click the close button immediately. And I don’t go back there ever. It’s a pet peeve, sure, but it’s my pet peeve and I’m sticking with it.

    I would add ONE more item to your list:
    #11. You DON’T allow comments. I have been to many blogs that don’t want to mess with moderating comments, so they don’t allow them. If you can’t interract with your readers, how do you know if you’re giving them what they want, or if they’re leaving unsatisfied? You’re putting obstacles in your own way if you don’t allow comments.

  21. @ Edward – Re #5 – I agree that people shouldn’t use clip art. What I’m getting at is that people use clip art because they feel they need pictures on every post, as per advice on many blogging sites. I mean, I would go so far as to say your advice should admonish people from using pictures they didn’t create themselves, or directly relates to the post at hand. Otherwise, they’re just finding the pictures from one database or another, which is as bad as clip art.

    #6 – I’m just saying, if you can’t find articles, use external sites. It is super easy.

  22. I must say that there are four points which you should consider at first.

    Number 1 – Unique content with attractive titles and interesting so that people keep reading it till last.

    Number 2 – You should have your own design which define you and your thoughts.

    Number 3 – You should use latest technology such as awebar and other things so that your task become more easier and you will be able to reach more and more people.

    Number 4 – Be active in your community with latest thoughts and ideas.

  23. Don’t really agree with #10, visual appeal doesn’t affect much as content appeal.

    My latest empirical research involving 300 participants showed blog design doesn’t affect much on readership. Surprisingly, only 15% stated as the primary reason. And the top ten blogs that they visited daily, were mostly SIMPLE PLAIN blog.

    Anyway, good tips!

  24. Well, I agree with all steps. Out 10 steps I liked so much 1 and 9 step. Copied from other website and posting once a month, it will not good for blog.

    If we will copy from others then our blog will not give more unique visitor. It is necessary twice a week to re post.

  25. Thanks for the post! Most of the points are reader-oriented. I agree with you in some points, but since reader’s opinions are varying, the points would certainly not apply on all blogs. For me, I usually keep an eye on the comments to find out how readers feel about my blog and interact with them. Oh yeah, interaction is very important. I think you should have added this point. With appropriate interaction, would your blog still suck? I doubt it.

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