As you might remember, every year Technorati releases a report called “State of The Blogosphere.” The 2010 edition is out already if you want to take a look.
The first thing I noticed is that they scattered the report in as many fragments as possible. The report is divided into four days (apparently they uploaded the content on separate days during the ad:tech conference), and each day is divided into three or more pages….
It would be cool of the whole thing was presented in a more user friendly way (e.g., in a PDF or single page), but I guess they need to generate as many page views as possible….
Anyway there are some interesting numbers around. Below you’ll find a graph outlining how bloggers generate revenues:
If you want to navigate around, Day 1 tries to understand who are the bloggers around the world, Day 2 tries to understand what topics and trends are being covered, and Day 3 what technology and monetization strategies are being used.