If you’ve launched a blog, you’ve got plenty of work to do already – writing regular posts, moderating comments, reading and commenting on other people’s blogs, sending out guest post pitches …
… so how can you find the time to join every social media site going?
My answer is that you probably can’t – and shouldn’t.
Although every network has a slightly different audience, and different possibilities, it’s definitely best not to spread yourself too thin.
Focus on One or Two Networks
There’s no rule that says, as a blogger, you need to have a presence on every single network. Of course there’s nothing stopping you – but you’ll probably find yourself struggling to keep up with them all.
(Yes, there are tools you can use to update and/or manage several social networks from one place, but think about it this way: is anyone going to want to follow you on Facebook and Google+ if you post the exact same things to both networks?)
I’d suggest picking one or two networks to concentrate on. Think about:
- Where your target audience hang out. What networks are most familiar to them, and where do they tend to engage? If you’re writing for techy 20-somethings, Google+ might be a good choice. If you’re writing for women aged 40 – 60, Facebook will be a better bet.
- Which networks you personally prefer. Some bloggers love the relative simplicity and to-the-point nature of Twitter; others enjoy using Facebook to connect with family and friends.
By concentrating your efforts on one or two networks that are popular with your audience, you’ll have more time to craft really good updates, build a following, and engage with your readers.
But … Register an Account on Other Networks
It’s a good idea to secure your name (or blog / brand name) on networks that you don’t plan to use regularly. You could register on Twitter, for instance, and put up a single tweet directing people to your website.
That way, you’ve got a good account if you do want to use Twitter in the future – and if someone searches for you on Twitter, they can still find you. This doesn’t just apply to Twitter, of course; you can do the same with other networks.
Google+ is a special case here, as you need an account to activate Google Authorship (which we strongly recommend). This adds your name and photo alongside any results from your blog in Google. If you’ve got a Gmail address, you automatically have a Google+ account.
So that’s my advice: establish a strong presence on one or two networks, but secure your name or brand on major networks that you’re not yet using. Agree? Disagree? Let us know in the comments.