It will allow you to access your website stats from the comfort of your WordPress dashboard, and ease you from the hassle of checking your GA account separately every time you need to get a glimpse of your website stats.
Using filters is a smart way to improve the accuracy of the collected data. With data filtering option of the Google Analytics WD you’ll be able to filter out the traffic from specific IP addresses, countries, regions, and cities.
Tracking exclusion is a form of data filtering which allows you to exclude tracking based on specific roles and user accounts. Any activity and interaction performed by them on your website will be ignored and you’ll get a valid data on your website performance.
With the sheer volume of the data that Google Analytics provides, sometimes it’s overwhelming to figure it all out. Plus, there can be specific data which is not automatically reported by the plugin, but you’d really like to track it.
With Google Analytics WD you can enable displaying reports on the frontend of your website and give access to them to specific users, such as site administrator, editor, subscribers, and contributors.
You can maximize the benefits of your stats by tracking specific data that you have on your website. That could be the tracking which of the authors is the most popular among your readers, or what type of posts your readers like to read the most.