Video: What Really Motivates People

Yesterday I came across a really interesting video about the factors that motivate us. It is a promotional piece for a recently launched book titled “Drive: The Surprising Truth About What Motivates Us.” The surprising part is the fact that, for complex tasks that require cognitive skills (i.e., thinking), money is NOT as good a motivator as most of us assume.

The points explained in the video (and probably in the book to much greater detail) help to explain recent phenomena like Linux, WordPress, Wikipedia and so on. I’ll be ordering the book soon, and when I am done reading it I’ll try to write a review here.

Related Articles