Video: What Really Motivates People


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Yesterday I came across a really interesting video about the factors that motivate us. It is a promotional piece for a recently launched book titled “Drive: The Surprising Truth About What Motivates Us.” The surprising part is the fact that, for complex tasks that require cognitive skills (i.e., thinking), money is NOT as good a motivator as most of us assume.

The points explained in the video (and probably in the book to much greater detail) help to explain recent phenomena like Linux, WordPress, Wikipedia and so on. I’ll be ordering the book soon, and when I am done reading it I’ll try to write a review here.

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14 Responses to “Video: What Really Motivates People”

  • The Corner Girl

    Great video, I have watched this before in my Human Relations class during college.
    It seems to me that people will do something only if they think it will be to their benefit/advantage.
    This includes doing things that are considered “outside yourself”, such as donating or volunteering. People in these cases most likely want to feel that they are making some impact on the world, and either want other people to see that or want to feel accomplished in what they consider the most important things in life. Rarely do humans do something because they are thinking about how they can love someone unconditionally. It may look like love at first but usually people just want the other person to think well of them and that it the motive for their actions.
    I think it is interesting how human nature, when it comes down to it, is naturally focused on ourselves. It takes a lot to break outside of that pattern, and we will never fully be selfless until we are gone from this world and are perfected in Christ.

  • rita

    I love RSA style of powerpoint! Very creative! To speak to the content of this video

  • Lou Ann Bennett

    Thanks for this video! I love RSA style of powerpoint! Very creative! To speak to the content of this video. This is exactly why I quit my job and decided to start my own business! I’m also interested in sharing with people how they can increase their autonomy, mastery and purpose! You are definitely on to something here! Thanks for sharing this!

  • Kris Beus

    This video does an excellent job explaining not only how free open source projects came to be, but also why people would create and then give away for free. I find the theories interesting and think they are on the right track. I think I will be buying the book as well good video.

  • Umesh

    Loved the video. I think that is what Google is trying to do with their employee. Not to mention them as a horse but as a person and let them enjoy their job.

    Great video. Thanks for posting here.

  • ProLire

    Yeah, it’s true that a lack of purpose can be demotivating one day or another, even if you have a great income.

  • The Florida Blogger

    Yep, this was on TED talks a few months back. Interesting talk.

  • Sheila Atwood

    Loved the video!

    I recently attended a seminar on finance. The main idea was to know your own personal purpose. It is fundamental is in success. Both in finance and life.

    So what is your purpose in life? What underlies obtaining that goal?

  • Men’s Online Magazine

    People are motivated by money and happiness

  • Jean Sarauer

    I’d seen this awhile back, and it really made me think. I find that it really holds true for me. Once my basic needs are secured, money is not a motivator for me.

  • Jens P. Berget

    Awesome video. It shows exactly what it’s all about. I’m currently working for a large government organization and we don’t have a common goal, and via my job I don’t seem to have a purpose… I have autonomy (well, only a little). But that’s not enough. To me, purpose is what really drives me.

    Mastery is important, but not as important as autonomy and purpose. A lot of things I do for free, just so I can donate to charity (either money or my time).

    – Jens

  • Damar

    Can I download this video ??

    • Nabeel | Create Your First Website

      You could by clicking on the video, and putting the link in but I do not know about the copyright issue.


      • Gary David | Build Your List Fast

        Thanks for the tip. I might download the video and keep it for personal purposes.



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