Top 5 Strategies For Efficient & Effective Blogging

Hal Licino

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Continually cranking out content for your blog that is consistently fresh, engaging, and audience-building can be challenging, to say the least. And unfortunately, blogger’s block doesn’t discriminate, and it can affect everyone from the greenest writer to the one pulling in six figures.

So, what does it too create a chain of content that grows your traffic and keeps audience enthusiasm high? Here are five tips to help you refocus your blog and succeed at creating quality, memorable posts:

1. It’s all about the reader

You know what you like to read… now forget about it. What interests you specifically isn’t worth a hill of beans as compared to what interests your readership. They’re in the driver’s seat and you’re barely a back seat navigator. Every blog post you approach has to be taken from the perspective of your reader.

You have to instinctively know the questions that the reader will ask about the industry sector you cover and you must cater to those queries by providing in-depth, unique, and compelling information.

It is also extremely important, especially for bloggers in the technical field, to give industry buzzwords and other assorted jargon a wide berth. Sure you may know exactly what “you can’t get decent bogon suppression with AFJ filters at today’s net volumes” but what chance does your non-programmer reader have at deciphering that gobbledygook?

2. A picture sells a thousand blogs

What is the reason behind the massive explosion in interest for Pinterest? The answer is fairly simple as it is that since Pinterest is essentially a blogging platform for people who don’t care to write and for readers who don’t care to read, it’s at the forefront of the new blogging world! By replacing long-winded gray blocks of type with pretty pictures, Pinterest is a vivid example of what bloggers should be striving for in building visual allure into their blogs.

Visual allure doesn’t mean changing the color of your header or background, it indicates a blog that has integrated both static and video imaging into its story telling process. There will likely never be an age when written blogging is completely extinct and only replaced by images, but all bloggers should strive to incorporate as much visual flair into their posts as they possibly can in order to further engage your readership.

3. Hawking your wares should be an ancillary, not primary focus

We’ve all witnessed the disintegration of blogs that we once treasured but have since descended down into nothing more than thinly disguised shilldom. Many bloggers start out by offering phenomenal and insightful content and as their audiences grow, they shift their focus almost entirely to improving their monetization.

So a blog which was once chock-full of great information is now doing little more than pushing the blogger’s latest paid ebook, online paid course, or selling tickets to their national seminar tour. Although a certain level of ancillary marketing is expected from bloggers who have to pay the rent somehow, when the entire blog turns into a sales pitch, you can be certain your readers will pitch your blog… right into the trash.

4. 95.5% of the world’s population is not American

Sure, you were born in Nebraska, went to college in Michigan, and raised a family in Texas… but that doesn’t mean that the perspective reflected in your blog should end at Portland, Maine on one side and Portland, Oregon on the other.

The vast majority of blogging topics are of equal interest to readers in Portland, Canada; Portland, England; Portland, Australia; and every other port on the high seas. With the rise in international blogging, your readers outside of the USA may be finding your Americancentrism disturbing and detracting from the value of your content. Either neutralize your geographical references or make a solid effort to cover events outside the USA.

5. Write well

Far too many bloggers write like uneducated dolts. Set yourself aside from the lowbrow, inept, and artless by cultivating a high standard of spelling, grammar, and overall mastery of the English language. You can accomplish this by double-checking your writing, but you should also use the Internet to learn tricks to help you write cleaner and faster.

Efficient and effective blogging isn’t a fantasy, you can achieve it today by applying these top five key strategies. The rewards for succeeding are steady traffic, plenty of comments, and lots of incoming links.

Hal Licino is a successful author, award-winning freelance writer, and frequent contributor to a blog hosted by Benchmark Email, an email marketing service for small businesses. He also writes a weekly column for Daily Blog Tips.

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9 Responses to “Top 5 Strategies For Efficient & Effective Blogging”

  • Daniel

    Some very powerful tips, Hal.

    Often we spend way too much time trying to out think the latest Algorithm updates, whilst neglecting the most crucial elements of our websites.

    I think most of us start off with the reader in mind, then we can soon end up way off track…..

    It’s good to stop every now and then and do a bit of self(website,blog) assessment, and to make appropriate changes if needed.

    Sometimes a word or two from a visitor to our sites, can offer some valuable insights regarding our blogs ….

  • Ehsan Ullah

    @Slavko, I like the points mentioned in the post from Hal, but your comment added more value to post.

  • steveschildwachter

    My only disagreement is on point #1. Yes, throughout my career it’s always been about the audience. Blogging, however, is a social medium, which means I really have to love what I’m writing about. Without that passion, the audience won’t engage, which is death, because blogging as a social medium thrives on two-way communication, or dialogue.

    The rest of your points are terrific!

  • Warren

    I think people need to start writing in advance, too often you see (and hear) of bloggers who sit down in front of the screen ready to write their post out for the day and you can tell they wrote it that very day. While I too could write a post right for today but it’s going to look like a post that was written on the spur of the moment.
    There just wasn’t time to go through all the steps and still get the rest of my work done for the day.

    If however I’m writing tomorrow’s post today I have all day to gather facts, do my research, write and edit my post, find that “picture that sells a thousand blogs” and make sure everything is ready to go at the optimal publishing time.

    Even better if I have a weeks worth of posts like that I’m laughing! 🙂 LOL

    Awesome post Hal

  • Trent Dyrsmid

    We usually come across these tips but still find it reassuring to read it again once in a while. It’s a sort of reminder for us blogging out there.

    Writing well goes together with knowing your readers and what they want. Images are very important as well which makes part of the great overall content.

  • Rick

    I think a lot of people resemble the Illiterate Dolts comment about writing with proper English. I am amazed at how many articles use improper context. The old there, they’re, their threesome is usually wrongly used.



    Great article and very encouraging.

    When I started blogging, I had no idea I would get international readers. I was surprised when I started looking at my visitor paths and saw how many were from outside the US. I keep that in mind when I write now.

    There are definitely a lot of blogs out there that are poorly written. I guess it’s not a big deal if their goal is to just share their thoughts. I want my blog to be professional, though. So I work hard at producing good quality articles. I also spend a lot of time on my content so I don’t have as much time for all the extras. I was encouraged by #3 that confirmed that my primary focus should be content.

    Interesting thoughts about Pinterest. I never thought of it as a blog platform for people who don’t want to write and a place to go for people who don’t want to read. It definitely fits with our fast-paced world.

  • Slavko Desik

    While many new bloggers out there would presume deficit in writing skills to be fairly innocuous with regards to their potential for reaching a wider audience, there are some who dedicate a lot of time and thought into sentence structure, developing a certain tone, using certain verbs, intensifiers, things as narrow as putting the coma elsewhere, as to give a different meaning, aesthetics even.

    And claiming mastery over such things can change the whole game if you ask me.

    However we can still see people who swear that it was the lack of luck, or other mambo jumbo responsible for their inefficiency to captivate readers and build a brand…

    Also great point there about the american- non-american issue.
    The trends within a certain niche can sometimes come from any destination in the world, so offering only one single view on things however right, is always of less value. I for example am not american. I try to put in my content whatever value I recognize from any part in the world, any lifestyle, any pattern of thinking. I’m preaching about things Steve Jobs has said, as well as I’m discussing angles shown in works such is the one of Chinese philosophy Tao Te Ching… You get the point right…

    One of the rare valuable list posts regarding blogging. I think the length of the comment showed how thought provoking it is 😉

  • Shell Harris

    Be careful when sourcing images. It is certainly worth the peace of mind to pay 1.99 for an image from one of the many stock sites rather than take an image and hope nobody catches it.

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