This is a guest post by Bob Bessette. If you want to guest post on this blog, check out the guidelines here.
1. If you write it they will come…
No, not really. It’s more like, If you promote it they might come. You could be writing the most fantastic blog on earth but if no one knows about it why bother? It’s almost like the old saying, “If a tree falls in the woods and no one is there to hear it, did it make a sound?” You simply have to get the word out there that you are living and breathing amid the blogosphere. I’m doing that through this guest post. I am not doing this out of the goodness of my heart or because I like Daniel. I am writing this guest post because Daniel has something that I want; a HUGE readership.
2. People will read because of my great writing
Don’t get me wrong, I think that great writing is a prerequisite of a successful blogger but your readers aren’t reading your blog because you write well. There are bookshelves filled with books at any Barnes and Noble or Borders written by great writers. The most important lesson that a blogger has to learn is that you MUST deliver value to your readers. The reason Daily Blog Tips is successful is that Daniel delivers value to the reader and has done this consistently through the years. When you write a blog you must have your audience in mind. That is why it is very important to get to know your readers which can be done through interaction in the comments. Responding directly to the comments of your readers is very powerful. It builds a relationship and trust that can be nurtured with time. You will also begin to understand the profile of your readers which can go a long way to developing posts which are helpful to them. If that reader likes what you have to say, he or she may tell someone else or maybe even link to you in their blog if they have one.
3. Other bloggers will always be willing to help
To be totally honest, I have found that about 90% of fellow bloggers are very helpful. But there are some out there who feel you are the competition or maybe they don’t feel you are worthy of being helped. I could never understand that. If someone asks for my help I would gladly give it to them when it comes to blogging. I will never look at this as a competitive endeavor, but a nurturing one.
4. You will start making money right away
This could be true if you already have a following from either another blog or a NY Times bestseller book that you just wrote. There are two schools of thought on monetizing your blog. Some say to wait until you have a decent readership before you add any Adsense or advertising on your blog. Others say it’s OK to start the blog off with advertising. My take is to wait until you have a following before you monetize your blog. It may just turn people off early on and that is the last thing you want to do. Either way, it will take a while before you have a large following and with that you may be able to make some money through advertising. But, the majority of bloggers don’t make money. So if you started blogging to make money instead of having a real passion for your writing, you may want to reconsider.
5. It’s easy to blog
Actually it requires a lot of work. If you have a full-time job and are blogging on the side, finding the time to write is tough. And, if you don’t put in the time, it will show in your content. I enjoy the process immensely but that still doesn’t mean it’s easy. To build a following you also have to be consistent in your writing. You can’t just post a blog at random intervals. That’s the quickest way to lose any readers that you may have. If your readers like your posts then they expect them to be there on a regular basis. Try to stick with a regular posting interval. If you state your posting interval in your “About” page, then make sure you meet your deadlines.
Blogging can be a tremendously rewarding experience. Being able to communicate with a diverse group of people from anywhere in the world is truly mind-boggling. Understanding some of the misconceptions out there related to blogging can help you get off to the right start. Knowing what to expect ahead of time may save you a lot of wasted time and energy.
Good luck in your blogging endeavors!
Bob Bessette writes a blog called Totally Unique Life. His blog is geared toward practical advice and strategies for life, work, and play.
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