The Numbers to $1,000,000: How is Your Blogging Progress?



My multimillionaire uncle told me to always have three projects: a short term source of income, a medium term project or two, and a long term goal that you are making a reality. And the only way to assess whether this work is making you good, sustainable income is to look at the numbers again and again.

In this post I want to look at the numbers to $1,000,000 and see how your blogging progress is going.

Why a million?

A million dollars is a large number that most people dream about. And while it seems far off and distant for many people, for others it is quite achievable. And as bloggers we have something that other generations did not. The Internet. Google. Facebook. These giants are capable of sending tens or hundreds of thousands of visitors to your blog every week. All you need is a domain and a host and you are on your way.

Compare that to the old days when you needed a railroad or a factory or an entire office building to make that kind of money and you will realize that we have a very unique opportunity right here and now. And if you think its not possible to make a million dollars from blogging alone then you might want to think again. Darren Rowse does it. So do a bunch of others.

The numbers to $1,000,000

Lets take a look at some figures to see whether you are on track for your goal. Remember, you don’t need to make a million to change your life and perhaps even change the lives of others. You might only need $40k or $50k a year to completely change things. That’s what this post is about.

Let’s say you start a blog and you are going to make money by selling an eBook. Here are some very rough, small and static numbers to think about:

  • You write three posts a week aiming to grow email subscribers and build a community
  • You do some light SEO work and begin to get traffic from Google as well as social media
  • You get around 100 visitors a day after six months
  • You convert 10% of those visitors into email subscribers
  • In one year you have (182 x 10) 1820 subscribers assuming none were gathered in the first six months
  • You sell an eBook at $49 to 50% of your list and make $44,590 in your first year (910 x $49).

Sure, the reality could be totally different. It could be better or it could be worse. Some factors will push the income up and others will push it down. On Blog Tyrant, for example, I have written only 20 posts and already get around 40 to 60 new email subscribers per day. So after a year I could have closer to 14,000 subscribers to sell an eBook to. And the above equation doesn’t take into account ongoing sales, affiliates, etc.

As a blogger you need to constantly assess your goals and your targets. If you want to get to a million dollars you need to adjust the numbers and set them as targets. There is absolutely no point blogging aimlessly and hoping that one day you might strike it rich. If you aren’t getting the 1000 or 2000 (or 10,000) daily visitors that you need, then you have to take a look at what is going wrong and fix it.

What is your plan?

I am really interested in hearing about your plan. Are you aiming for a certain level? Do you have the numbers and the strategy all worked out or are you kind of just floating through and hoping that it will all add up in the end? More importantly, are you growing? Please leave a comment and let me know.

About the Author: The Blog Tyrant has sold blogs for large sums of money and blogs about how you can build your blog fast and do the same. He is a 25 year old guy from Australia and answers all the comments on his website.

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19 Responses to “The Numbers to $1,000,000: How is Your Blogging Progress?”

  • Vivek Parmar

    not too much i’m planning just to fullfill all my wishes
    like monthly income in six figures and 1 million pageviews monthly all i need the rest will come automatically

  • Angel Oti

    Well, I just started my blog some weeks ago and reading that post my motivation for continuing blogging grow up. Your plan is awesome and make sense. You make appear goal that we have when blogging, attanaible. Thank you.

  • Matt Giovanisci

    I notice that people are all about selling e-books. Personally, I’ve never purchased and e-book before. My site is about swimming pools and I have an e-book available, but I give it away for free to gain subscribers, but even that doesn’t really help get me subscribers.

    I have a good amount of posts on my site and I rank pretty well in Google. I know that my site is seasonal, but I am really looking for something to take my earnings into the next level. Right now, the site pays for itself and only itself.

  • Rahul Gupta

    The Idea of your uncle is totally fantastic.
    now i can use some black hat so practises to promote my short term profit blog and earn maximum in short time through it.

  • Brent McCoy

    A million is a pretty overwhelming number to start with – no wonder so many people who dream of online business success fall flat on their face. I’d forget about the money altogether at first. Or if you want that to be your focus, at least do it in smaller increments. Learn how to make $1. Build up to $10. Once you get to $100, you only need to be able to repeat that another 9999 times. When you get to $1000 it’s only 999. It gets easier as you go, if you adopt a system that is scaleable and repeatable. Sometimes the first $1 can be the hardest, simply because people aim too high to begin with.

  • Rakesh Kumar

    I am new in blogging So still i didn’t get any pie, but in future i hope little more. Let see!

  • Blog Tyrant

    Coleman you are everywhere!

  • Jen

    My short term goal is to attract readers through great content and build a fan base. I’ve had tons of luck meeting other bloggers and people with similar interests on Twitter, so it’s so far so good. Since I just launched my blog about two weeks ago, I’m thinking of 2011 as the starting point. I think I want to set a 6 month goal of having 200 readers per day, and write an eBook within that time frame. Right now I’m just reading a bunch of other blogs and eBooks to get inspiration and tips, and also follow examples of those who have done fearlessly what I want to do. Thanks for your great posts, I’ll definitely be frequenting this site and am looking forward to checking out the eBook.

  • Mary | A-List Blogging Bootcamps

    This is a very interesting article. It made me reflect on where I’m going.

    So far, I’ve put most of my effort into building the A-List Blogger Club. That’s the training program I’ve created with Leo Babauta) . It gives me a six-figure income. But it’s definitely not ‘residual’ income – it’s hard, daily work. And I love it 🙂

    However, in the process of creating this training program, I’ve neglected to create a direct income from my blogs Goodlife ZEN and Write to Done.( GLZ has nearly 13k subscribers, and WTD has over 22k.)

    I’ve decided to rectify that. My mantra this year is ‘create residual income’. So, I’m at work right now to create some digital products through re-purposing material (and adding some new stuff).

    Yes, it’s good to take a long, hard look at figures and work out what to do next. Thanks for the encouragement and inspiration.

    • Blog Tyrant

      Thanks Mary.

      Love your work so I’m glad this has been of some benefit.


  • Maaike Quinn

    Nice post. I’ve started a blog in November and I’m still pretty busy with making everything look and work great and writing content. My goal is not to make money per se, but it would be nice to have some additional income since already I notice that blogging can easily take hours and hours a week. I will set some goals soon!

    • Blog Tyrant

      Don’t wait too long. Get your work focused and targeted.

  • Gabriel

    Thanks for sharing this post. Your example is an optimistic one. To sell the eBook to 50% of the list, that sounds really excellent to me. It means you need to have a very good relationship with the subscribers and offer truly valuable content in order to gain their trust.

    My first goal is an income of $3k/month. It’s not always good to think big from the beginning. One step at a time!

  • Geet | HobbyPainting

    Inspirational for a new blogger like me. I visited BlogTyrant – liked your clutter free design.

    • Blog Tyrant

      Thanks Geet. I try to keep it all about the content!

  • Dinesh – DailyBlogMoney

    That is a best calculation. When we have long term plan like this for one year, then we can’t monetize a blog maximum currently.

    Because we cant expect each user to subscribe the newsletter and click ads also. But, to make a good and steady income, your idea is great.

    Thanks for your ideas.

    • Blog Tyrant

      No worries Dinesh! Good luck.

  • Mir Imran Elahi

    I’ve launched a new blog site.This post is very helpful for me.Thanks for your post.

    • Blog Tyrant

      Glad it helped!

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