If you pay a visit to the website today you will notice that I have added a 728×90 banner on the header. I know it is not looking pretty, but it is just a test period.
I will leave it there for one week, to measure both how many real page impressions I am getting daily (web analytics services all distort the numbers), and what kind of eCPM I would get with the banner. If the results are good, I will probably be redesigning the blog soon to be able to integrate the banner more smoothly. If the results are not that good, I will just leave it out.
I always tell you guys to test, test and test, and that is what I am doing here as well. I will keep you updated on how the banner works out.
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About Mark
Mark is an digital entrepreneur from New York City who recently acquired DBT. He started his ventures buying growing then selling several businesses and content blogs on Flippa. A perfect night for him constitutes pizza, wine, slow jazz and WordPress! He's an SEO expert and a growth strategist. When he's not working on his businesses he enjoys sharing his learned lessons with the DBT community.
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