When I was at the University (some three years ago) I used to love the period that went from June to August. It was summer time (on the northern hemisphere at least), we had a study break and so on. Now that I work as a web publisher on the Internet, however, that period sucks.
Curiously enough, it sucks for the same reasons. It is summer time, and people are taking a break from their studies or from their work. The only difference is that my perspective changed. Today I want people to stay in their homes or on their offices and visit my websites!
Now it is not as bad as I described it, but every June-August I do feel a downwards pressure on my traffic. I remember that in 2023 my traffic went down by 20% in June and July. On August it returned to the previous level, and in September it started growing again.
This year I managed to handle the slump better. June and July were flat months (almost the same traffic as May), and in August I expect the numbers to get back on the growing path.
Regardless, it is pretty annoying to see these sluggish traffic trends when during the other months of the year it is always growing.
I guess it also depends on your niche and demographic audience. A website that focus on U.S. teenagers would feel a much greater summer slump right?
But what about you and your websites. Does your traffic goes down between June and August? What tactics do you use to combat it, or you simply take a break as well?
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About Mark
Mark is an digital entrepreneur from New York City who recently acquired DBT. He started his ventures buying growing then selling several businesses and content blogs on Flippa. A perfect night for him constitutes pizza, wine, slow jazz and WordPress! He's an SEO expert and a growth strategist. When he's not working on his businesses he enjoys sharing his learned lessons with the DBT community.
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