Why Your Blog Isn’t Making You Money … and How to Fix It [Guest Post]
This is a guest post from Karl Staib.
You probably created a blog because you were excited about sharing your ideas with the world.
You might have gotten some decent traffic, but reality has set in.
You have a time crunch.
You have to deal with family, career, social life, health issues, etc.
There isn’t a lot of time to create amazing content that people feel like they have to share with their friends.
I was in a similar situation. I blog to attract clients, but dealing with clients, a four year old, a hobby blog and everything else didn’t leave me a lot of time to attract people with content.
Then I finally took the advice I gave my clients…
Your Domino Effect in 3 Steps
Everything must be a part of your domino effect, tipping from one section to the next, building trust and excitement as you go along. If one domino is out of place, then the sales process falls short and your customers leave.
To get it right, you have to eliminate the parts of your blog that distract people from your mission.
These are the 3 steps that you need to follow through on to reach your goals.
1. Understand The Path to Your Main Goal
Everything you do needs to be a part of your domino effect. If there is a weak spot then it either needs to be removed or changed.
Put yourself in your visitors’ shoes. Try to see your blog through their eyes.
Invite a few friends over and ask them to talk out loud as they navigate through your blog. Watch what distracts them and what tips them in the direction that you want them to go in, like signing up for your email updates or buying your products.
Another great tool is Crazy Egg’s heatmap tool. You can see where they drop off and where you need to tighten up your blog.
It’s important to understand what engages your people and what encourages them to leave.
2. Uncover Your BIG Domino
Your BIG Domino is usually the main reason people refer your blog to their friends. For example if people refer you because you blog about productivity, that’s a good start, but doesn’t pique their curiosity
Why are my productivity courses, ebooks, blog posts special?
Now if you are a productivity specialist for software CEOs who want to get more done while also having a life, now we are talking! When you are clear about who you help, you make it much easier for people to recommend you to their friends.
3. Focus on Your Connecting Systems
When you focus on the sale, you usually don’t end up with the sale. It’s the conundrum that many bloggers face.
You need to look at all the value you’ve created and forget about developing your connections and deepening. You wouldn’t lean in for a kiss when your date first opens the door. There is social protocol. The same goes for your blog.
You need to focus on deepening connections and making the sale the part that happens naturally as you’ve earned their trust.
Look at how people are tipping from one part of your blog to the next. Are they getting more excited to connect with you as they go from one page to the next?
The First Step
Even if you haven’t created a product and you know you want to very soon, you can still work on improving your connection systems. One of the biggest mistakes bloggers make is not trying to deepen their connection with their visitors. That should always be your first step.
Every visitor is there for help. Give them a compelling reason to want to deepen a connection with you through email, social media, etc.
Then the sales dance can begin.
Your Next Step
What is the first step you’ll take to deepen the connection with your visitors?
About the Author: Sign-up for updates from Karl Staib of Domino Connection and his free Close Your Website’s Connection Gaps e-course and extend your reach. You’ll learn how to find your ideal customers, improve your landing page conversion and what you need to measure so you can convert visitors into buyers.
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2 Responses to “Why Your Blog Isn’t Making You Money … and How to Fix It [Guest Post]”
Kundan Raj Bhattarai
Well it is true that people will stick to your site only if they get value out of it. Everyone who has started a blog want to get benefit out of the blog either by making online income or by marketing their product. So, unless they have a compelling content which adds value they can’t attract the visitors
Good tips.. Some excellent information on managing the Domino effect. To put all this into perspective, I think it will be safe for me to put it as “provide value and your goal will be achieved”..
All of it is about providing value to your visitors. The objective with which you start a blog is to help address a grave problem that your prospective visitors are facing.. The end-result could have been making money from the blog, but the route was through providing valuable content. So if you are not making money, it will only be wise for the blogger and check through the routes to see where is the problem.. Fixing the problems in the route will automatically address the reason for not making money…
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