Name Perfection – Brandable Domain Names for Startups

Mark Zeni

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Choosing the right domain name for a project, be it a business, an application or a website, is essential. Why? First of all because the domain is one of the few things that you will not be able to change afterwards (at least not without a lot of headaches!). Second because your domain will inevitably need to be your brand name. Having a brand that is different from your domain is very bad practice, because most of your visitors and customers will get confused regarding which is which.

You have pretty two options when it comes to choosing a domain/brand: you can pick a descriptive domain or a brandable one. Suppose you are creating a website about sports cars. An example of descriptive domain is A brandable domain, on the other hand, could be something like

Both descriptive and brandable domains have pros and cons. If you have hopes that your project will grow and become popular and successful, however, I recommend that you go with a brandable domain. That is because a descriptive domain limits the scope of things you can do. For instance, it would be difficult to transform into anything else than a blog, for obvious reasons!

It’s not a coincidence the fact that most large companies have brandable names/domains. Just think about Google, Yahoo!, Uber, Apple and so on.

If you are convinced, you are probably wondering where you can find and purchase brandable domains.

The easiest way to do that is to use a marketplace of brandable and premium domains, like There you will find dozens of brandable domains that were already registered and filtered. Most of those eve come with a logo that you can use for your new project. Here’s a sample of the domains you can find there:

Another advantage of getting a brandable domain from a marketplace is that you are sure to get what you are paying for. Buying a domain from private owners is risky if you don’t know what you are doing, as you need to make sure that after you send the payment the owner will actually transfer the domain for you.

Finally, even if you are getting a brandable domain, here are some tips you should keep in mind: a good domain should be easy to spell, easy to remember, and it shouldn’t be too long.

Good luck!

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6 Responses to “Name Perfection – Brandable Domain Names for Startups”

  • GeekyShark

    At first it seems that descriptive domain will do a lot better at search engines optimisation but fortunately it is not always the case and brand names have the same odds as descriptive domain names!

  • Taufeeq Umar

    Yes, its true that brandable names must watched prior then other normal names.

  • Brian Robben

    I went with the descriptive domain in, which has its advantages like you said. The only issues I have with brandable names are sometimes they’re hard to spell and leave customers unable to find the right website. But then sometimes I wish I went with the brandable name. Excellent topic!

  • Yvette Marshall

    such a good piece of advice, Nice sharing .I’ve got an idea regarding this.

  • Onam Shah

    Yes Brandable domains are very much important to create a good image online. Thank you so much for this important topic!

  • alisha bacon

    I never thought to make sure my new domain was brandable. Thanks for the suggestions, it made me think more outside the box,

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