A couple of weeks ago I published a post explaining the basic process you need to go through if you want to become a YouTube partner, which allows you to display ads and monetize your uploaded videos. My buddy John Chow followed that post up with an explanation of his approach to YouTube monetization, which is quite different.
In his post titled How to Make Money on YouTube John explains that in addition to the money he makes from the ad impressions on the video he also earns by placing affiliate links in the description of the videos. In fact he mentions that the affiliate links earn much more than the video ads.
Obviously in order to make this work you need to plan a bit. For instance, John usually links to products he is talking in the video itself, so viewers will be more likely to become interested, click on the link and make the purchase. If you check his post you’ll be able to see screenshots from his videos, which pretty much shows how it’s done.
Once your affiliate links are set you’ll need to work on getting people to watch your videos. The first step here is to get a bunch of videos uploaded and to become a YouTube partner, as this increases your chances of getting your videos ranked high. Not sure what kind of videos you should create? Check out this post with 10 video blog ideas.
Second, don’t forget that SEO works with YouTube videos as well. For instance, you could link to your video page from your blog, from guest posts, from blog comments and so on. This should boost your rankings both inside YouTube’s search and Google’s one.
Third, don’t forget to leverage social media (e.g., Twitter, Facebook, Reddit, Pinterest) to give an extra push to your videos. This part will work well if you have some viral element on your videos (e.g., rants, humor, how to stuff).