Twitter emerged as a micro-blogging and messaging service, but it already stands for much more than that. One of the most popular uses for the Twitter platform, in fact, is content syndication. That is, web publishers are using it to deliver content (in the form of short descriptions and a link) to subscribers, much like they do with RSS.
I don’t think that RSS is going away or that Twitter will replace it (as some people are arguing around the web), but I do believe that in someways Twitter will complement RSS. There are Internet visitors, for example, who prefer to consume all their news and links via Twitter. What should we bloggers do, ignore those folks and focus exclusively on RSS lovers? I don’t think so, especially because it is very easy to accommodate everyone.
If you want to make your blog Twitter ready, therefore, just make sure that your content will be syndicated on Twitter, too. The easiest way to do this is to create a Twitter account for the blog (or use your personal one) and manually tweet about your new posts. You can also automate the process with a WordPress plugin like Tweetly Updater.
Recently I implemented this change on my three “daily” blogs. Here is how my subscription corner looked before the change:
And after:
Finally, you can also implement a widget or plugin like the Tweetmeme button to facilitate the sharing of your content on Twitter by your readers.
Do you have other tips to make a blog Twitter ready?
About Mark
Mark is an digital entrepreneur from New York City who recently acquired DBT. He started his ventures buying growing then selling several businesses and content blogs on Flippa. A perfect night for him constitutes pizza, wine, slow jazz and WordPress! He's an SEO expert and a growth strategist. When he's not working on his businesses he enjoys sharing his learned lessons with the DBT community.
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