Is It Worth to Buy Domains with the New .co Extension?


questions and answersThis post is part of the Friday Q&A section. If you want to ask a question, just write a comment below.

Colby asks:

Just got a notice the .co domain is now available. Do you think this is going to take off?

A small bit of background information: In march of this year a company called CO Internet S.A.S announced that they would start managing domains with a new extension: .co. As of today these domains are already available, and you can get one with most big registrars.

Given the similarity of .co with .com, many people are claiming that .co domains might go mainstream, so trying to register premium domains with that extension (e.g., could be a good idea. That is basically what Colby is asking.

One thing I know for sure: .co or any other extension they come up with will never take the crown out of the .com. If you want to build an online business, getting the .com version of your domain is a priority.

The next question is: will .co become a viable alternative to .com, as .net and .org are? We can’t say yet, but I wouldn’t count on it. We have seen many new extensions appear over the past years (e.g., .us, .tv, .biz), and none of them managed to establish itself. In fact, most of these extensions are associated with low quality, malicious and spam websites.

The .co extension has the advantage of being similar to .com and easy to remember, but I am not sure if this will be enough to make it go mainstream.

I for one won’t be buying any .co domains. My policy with domain names is the following: if the website I am building is a serious project (e.g., a startup, a blog with a big potential, a company website) I always go with a .com, even if I need to spend some money to grab a good domain. If I am building a mini website, on the other hand, I consider the .com but also the .net and .org versions of the domain I want.

Another point to consider is that there are more extensions to come shortly. If you remember well, ICANN announced last year that any company with enough infrastructure (i.e., money) could launch and manage its own extension. Extensions like .sex and .music are already on the way.

What will the consequences be? Only time will tell, but I suspect the confusion that will emerge out of all of this will only increase the strength of the .com extension. In other words, when in doubt people will type the domain followed by .com.

But what do you guys think. Will the .co extension establish itself as an alternative to the .com? Will it reach the same level of the .net and .org extensions?

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51 Responses to “Is It Worth to Buy Domains with the New .co Extension?”

  • GM

    It will be hard to market the .co domains because if you include the domain name in your marketing materials, people would think you committed a typo error “.co” instead of “.com” and they will visit the .com domain.

    Also when mentioning the .co domain verbally — people are just used to hearing .com, so unless you stress the “.co” part (Dot See Oh).

    This might be minor, but could be a deal breaker for some.

  • Vince

    .com, .net, and .org are the best domains for me depending on the purpose of your website.

    .com is really the king of domains, but if .net can be the queen.

    .org is best if your blog is an organization. So pick what’s best.

    .co, .me, etc…. are just subsidiary domains. However, if you rank well on the search engines, this really won’t matter that much. After all, people finds you on the search engines.

    The biggest set back however is about “memory”. Your second time visitor has to remember your domain well. If you have a domain which is very uncommon, then your chances of keeping your visitor longer will be a little far.

  • Janay Gioia

    I most likely would not have contemplated this was beneficial two or 3 years ago, yet it is interesting how age evolves the way you react to stuff, many thanks for the post it genuinely is pleasing to see anything sensible now rather than the typical rubbish masquerading as blogs and forums around the web. Cheers

  • eldo

    great article Daniel! It’s a new extension but will it be a new rival to .com extension? People says that it can be great extension for business, but till this minute I have no idea about it. Yeap, once again your article give some a bright light =]

    • Deena

      Eldo, yours is the one comment I like so far because I find it very strange when people try to project the future. Who the heck knows! Everyone seems to be so sure that it won’t be successful. Actually my gut tells me it will be widely used but who the heck knows. Only time will tell. Meanwhile, as I wrote above, I did buy because I think it’s damn cool to own πŸ™‚ And I don’t think people will get confused between .co. and .com.

  • Bertrand Mellie

    The success of the new .co (Columbia) extension will depend on one thing only.

    How will Google handle it Γ’β‚¬β€œ is it just a Columbian extension or will they treat it as a global TLD.

    If you have a Columbian web site you will be OK for everyone else itÒ€ℒs up to Google

  • Voeding

    Co domain is worth, my friend told me doesn’t matter what TLD you have most important point is “The Man Behind The Gun”..

  • Tom | Oral Answers

    Great article, Daniel. I think most of us understand what an extension is, but most people have only heard of .com, .net, and .org. If I printed my website as on a business card or anything else, I think a majority of people would just type in assuming I made a typo.

    By the way, I think you forgot the word “It” in your title between the words “Worth” and “to”. Thanks for the great explanation to an interesting domain name issue.

  • Josh Garcia

    In the past, I’ve purchased .biz, .net, and .info. I’m just going to stick with .com. Thanks for sharing your answer with Colby!

    Chat with you later…

  • Daisy

    I will stick to the .com. A few years back I bought some .eu domains and that didn’t work so well. Ah well, live it learn it!

  • Peter J

    it depends on how google treats the domain names, they might be poorly treated like the .info domains are.

  • Web Marketing Tips

    Well important thing is to check how Google will give weight to .Co

  • Pankaj – Webmaster Forum

    Hey Daniel,

    You might think of getting a domain with your name danielscoc(dot)co just to have it. πŸ™‚

  • UM3$H

    What is the main advantage? I still didn’t get it.

  • redwall_hp
  • Mathew Day

    I think (.com) will still be the most popular for a good while.

  • Christopher Hofman

    The argument that .co Will not be popular because I only go with .com is not an argument.

    Facts are:

    – more abbreviation options with .co than .com
    – The .com domain Well has dried up. There are plenty of .co
    – .co is intuitive and catchy

    Will anyone remember ìf .com or .co came first in 5 years from now?

    New company websites and blogs looking for a decent, memorable domain today Will Pick .co because .com is not available. This means that .co Will be The choice of The next generation – a domain 2.0

  • Dean Saliba

    Will these be more expensive than .com? I normally buy .info domains because they are cheap.

    • Deena

      I actually paid $28 for a .co domain! Very expensive compared to some others.

  • Karen

    Hi Daniel,

    I remember when the .name extension was hyped and if you were a professional, you just had to go get it, before someone else got your name. I bought into that hype and it never went anywhere and I let the extension lapse.

    You are so right that people should concentrate on the .com extension. Nothing will surpass the cache that having that extension has. You may want to buy all the other extensions for your business, only because you don’t want a spammer to get them, but then you can drive the traffic back to your main .com site.

  • Deena

    For sure .com rules but I got very excited when I heard about .co and contemplated purchasing I finally decided to do it because it’s better than .im or .biz and having a domain deena.anything is a great option, in my opinion.

    I have a good feeling about .co. It does not look spammy or unprofessional like .biz or .tv. Short, easy to remember, similar to .com (and to .ca, the Canadian ending).

    I’m curious to see how much we’ll start seeing it but I am happy to own I think .co will become widely used.

    • Lawrence

      Deena—well said…I think this is a no-brainer—like Kate Plus 8—this is com less m—all the other extensions suck….i call it dot “CO” (as in co-worker) not as 2 letters….i think it sounds better….I purchased about 200 names—-I cant tell you the rest…I will make over $1 million—-peace

  • gokul|MyBlogTip

    ya iam agree with using .com domain.

  • Keith Davis

    Hi Daniel
    I went with the because that tells people where I am and the .com had already gone.
    I’ve noticed that some websites will just reject blog comments if you post using the .biz extension – guess it is just treated as spam.

  • Shaun

    I know is popular here in the UK, so country relevant domain names still hold weight if that’s the area you’re targeting. As for .co domains, I’m not sure. I was ready to buy a couple names in areas I may to get into, but I’m not sure any more… It’s interesting to see that some of the big niches have been snapped up already from looking around however.

  • MK

    I think that .co is the same thing as .biz,.us,but .com,.net, and .org.
    But it is hard to say in the future.

  • Nabeel | Create Your First Website


    I too was confused and had this question regarding .co (I typed this as .com by mistake just now, but then removed the m) domains.

    So thanks for sharing your opinion of .co domains. Your advice makes sense.



    I don’t think I will be buying any .co domain names anytime soon

  • Dev –

    Nice Post.
    I’m totally agree. I never buy domains other then .com, .org & .net.

    Good Question Colby.

    Thanks for sharing.


    • Web Marketing Tips

      .Co is good one.

      Big guns like Ed also started challenge.Co

  • Paul

    Isn’t .co just the country code for Colombia? Like .tv is for Tuvalu and .me is for Montenegro?

    • Corey

      It used to be for Colombia only, but now it is an international domain extension, which is the reason there is so much interest. People have been trying to convince the Colombian government to release DotCO to the world for years.

      Nothing will trump .com as a global domain, but this is an impressive alternative. When there are 90 million .com domains registered, it is time for a solid alternative. It will be nice to see startups launch on a URL like “” instead of “”.

  • thebloggingrobot

    I completely agree with .com, and the only other domain I would possibly consider is .net, but only if i also owned the .com.

  • Damar

    Hmm . . .
    It seems very simple πŸ˜€

    • Kamal Hasa

      Simple.. Hmm I dunno what you are referring to.

      Anyways .CO will revolutionize the market but the price has to come down. It should be more or less equal to .com to compete in the market.

      You like it or not but the domain grabbers out there have already picked up all the nice ones πŸ˜‰ It’s business after all..

      • Web Marketing Tips

        Who is going to miss such great domains … now they make very good amount of money from that.

  • Thrifty J

    Question: How do you manage your websites? By that I mean do you have a reseller account with each on their own, or do you use shared hosting for a bunch of smaller projects? I’m starting to expand and want to do it the right way from the beginning.

    Thanks Daniel

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