How To Write Powerful Blog Posts
One thing I’ve found is that most bloggers, while experts on marketing, are always looking for ways to communicate with their audience, and grab and captivate the attention of their readers.
As a communication and social skills expert, I have a unique take on this topic, and in this blog post I want to show you some simple ways that you can easily and instantly improve your connection with your readers, and really get them drawn in to literally anything you write.
Basically, I’m going to show you the psychological “tricks” to holding people’s attention, and getting and keeping them focused on whatever you’re talking about on any topic.
Talk In Pictures
If I use general words like food, car, or water how do you feel?
Now, if I use words like german chocolate cake, Ford Mustang convertible, swimming pool, how do you feel?
Did you notice on the second set of words that a FEELING was created inside of your body?
This happens because when we use words referring to specific things that have specific feelings associated with them in our minds, rather than abstract concepts, we’re able to create emotions inside of a person, which is the key to holding someone’s attention and interest (think about when you’re bored; it’s a lack of emotion or feelings).
In addition to this, you’re also doing something else that is incredibly powerful; you’re going from talking at someone to actually communicating with them.
What’s the difference?
The difference is that when you get their emotions involved, and you also get their imagination focused on creating pictures of whatever you’re talking about, they go from being a reader to an active participant in what you’re talking about, and they’re actively (and emotionally) involved in what you’re talking about.
Which brings me to your next key to success in creating a powerful communication piece:
Tell A Story
If I say swimming pool, you’ll notice you get a picture of a swimming pool in your head, and certain emotions associated with it.
Now, let’s add a story to the image to hold the person’s attention even further, and get them even more deeply involved in the post.
If I say, “jumping into a clear-blue swimming pool on one of the hottest days of the year, when the sun was burning hot, and it was the middle of the day, and experiencing the feeling of being completely cooled as the water ran up against my skin, was the best feeling in the world.”
Doesn’t that seem light-years ahead of just communicating without a story, and with abstract words like water, hot, or body?
It’s a simple change, but one that 99% of people will never realize, and that you can use as your own personal secret to supercharge your success.
The Complete Picture
Did you notice what I did there, and throughout this post?
I took vauge concept like water, added a physical description to it by describing a swimming pool, then I built on top of that by building a story which described events that got your emotions flowing, and also used your imagination to build pictures.
Between your emotions and your imagination, I got you actively involved and participating in what I was writing about as if it were a real even that was happening right now in YOUR head.
This is also very powerful because you made what I wrote personal, and you saw the image in your head as YOUR idea, not mine (you can imagine how powerful this perception “trick” is for marketing!).
The Key To A Successful Blog post
Remember that holding people’s attention is 100% about keeping them emotionally involved in what you’re writing about; if they feel good while they’re reading your content, they’re going to want to keep reading it, regardless of how informative or practical it is (think about the kind of television we watch).
I should also note that I’m not saying you should just write crappy content, but rather that you could write the best content in the world, but no one would want to read it because it doesn’t capitivate their emotions, hold their attention, and get them emotionally invested and involved in what you’re talking about.
But the best thing about these simple tips is that they take literally no effort to apply, but they can skyrocket your success in blogging, or writing any piece of content or communication, and the more you practice using this formula the better you’ll get at it, and the more powerful your communication will become.
Chris Nosal is the owner of Popularity Secrets, where he teaches social skills, confidence development, and communication mastery.
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12 Responses to “How To Write Powerful Blog Posts”
Loved the part about connecting emotionally by talking in pictures. Your responses to each comment are amazing too!
Remi – you’re the best! 🙂
Delilah – I think it will too. It sure has done wonders for me.
Naser – watch the 1984 introduction to the Macintosh with Steve Jobs where he paints a story that IBM (portrayed as “big brother”) is the “villian” and the only beast big enough to confront it (and save the computer industry from greedy corporate interests) and then goes on to introduce Macintosh; the computer made for everyone. Something like (this is a lame example just to give you the idea), “Google creates a revolutionary breakthrough ushering in a new and unprecedented in technology communications that is going to change the way you live your life forever!” (who could resist reading that? :]). If you want to learn how to tell a story and get people’s attention while writing or speaking about technology/mobiles I have just three words that will change your life:
Watch Steve Jobs.
Warren – YES! because the reality is you ARE speaking to one person; there’s not a group of people reading your blog post. There is ONE PERSON reading your blog post each and every time it gets read; and you want to speak directly to them as if you’re in an intimate one-on-one conversation.
Rehan – Keep practicing. It’s effortless to apply these tips, but the more you do it the better you’ll naturally become.
Rich – that’s because people are reading something that is about THEM (meaning they can relate to it). For example, if I say, “I’m a single dad on welfare” and a single dad on welfare reads my blog post, he’s not seeing your post… he’s seeing HIMSELF and connecting with you as if you’re inside his head.
When I write about a subject that I feel particularly strongly about it usually resonates with my readers and we connect on an emotional level – the result being many comments on that post.
When I write about a product or give a ‘how to’ guide the response is usually much lower.
So I think I know what you mean…
Great tips, you have clearly described how to connect with your readers by writing something that Create a FEELING in there body. It will definitely need practice but i might get some good results by following this tip.
I’ve noticed the posts I get the most involved in are those that feel as if they are speaking directly to me rather than to a general audience. Takes some practice but well worth it in the end for sure!
Naser @ Tech Blazes
I agree with all your points. Indeed a picture speaks 1000 words. This tips would make an article more like a story tale. But what can people who blog about Technology/Mobiles do about it? How can they get their articles eye catchy?
Wonderful post, I think this will really help me with my blogging.
Great advice as usual, Chris !
I really wish I had a “reply” button to reply to each of you individually… but here goes:
Ehsan – First of all thanks for the comments! :)… It all comes down to focus, which most marketers have. If you’re blogging about weight loss you know how to focus your content and tailor it to what your readers are looking for. I have the unique experience of having extensive training in marketing and running an internet business, while my business is on teaching people how to make friends and develop social skills, so I always loved blending the two.
Think about how many times you’ve heard this about a successful blog post:
“write a post that captures your readers IMAGINATIONS”
Graham – It’s not necessarily about depth so much as it is about getting across what you want your audience to know in the most simple and entertaining way possible (think about how television shows work).
It comes down to two things:
1) Being focused on giving your audience EXACTLY what they’re looking for.
2) Being able to deliver it in a way that captures their emotions and imaginations, and makes them feel like your thoughts and THEIR thoughts are one in the same.
But comprehensive posts in my experience are usually wonderful as long as you’re passionate about the topic.
Liz – It is a lot like writing a novel… because what you’re really doing no matter what you’re writing about, or the purpose, is telling a story of one sort or another. Painting pictures builds connections and strong emotional bonds with people, and lets them know you understand and care about them as people (you’re not just treating them like ATM machines to satiate your business.
What you said at the end is actually why I wrote this post… because most blog owners and website owners don’t make their living being an expert in social and communication skills; and it’s not that they don’t care about their customers, but I’ve found throughout my life that no matter how good you think you are at something there’s always a better way of doing it, and I just figured my unique mix of experience could offer up something that would benefit everyone to learn 🙂
Sort of like writing a novel isn’t it?
Keeping your readers attention is a lot like painting that picture novelists do so well to tell their fictional stories.
It really helps your reader get connect with what your are trying to convey to them. And for the average blog writer, I think they sometimes forget that.
Great tips 🙂
I’ve always found that my most in-depth posts that I spend the most time on do the best. I enjoy writing comprehensive posts anyway, so this works out well for me!
Ehsan @ GuideAndNews
I like the way you described the methods to write a powerful post, specially telling a story.
In my opinion you should focus on what our audience want us to write on our blog. Your post will automatically go viral.
Thanks for sharing the killer tips here.
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