How to Write Post Blog Posts That Rank Well

Mark Zeni

background image

Everyone wants their blog posts to be seen. That’s only normal. But only a few understand what makes the difference between a blog post that ranks well and one that doesn’t. You don’t necessarily have to be an SEO expert to write blog posts that rank consistently. Here are a few tips on how to write blog post that rank well.

Use Long Tail Keywords

If you do have some experience with SEO, you may be already familiar with long term keywords. In short, long tail keywords are variations of core keywords but with extra words attached to them. Using long tail keywords has many benefits. First, they usually have much less competition than shorter, more obvious keywords. Second, they have a tendency to rank very well because of their highly targeted nature. Don’t make the mistakes of stuffing your blog posts with tons of keywords, instead, focus on 1 or 2 core keywords and let the content flow naturally. Keyword spamming is a practice that is frowned upon by Google and won’t win you any points. Focusing on a few keywords will allow you to reach the same objective while your content remains natural. If you don’t know what keywords to use, you could work with a firm like Snap Agency that will help do the keyword research with you.

Include Links to Influencers

When building blog posts, don’t be afraid to link to other sources as well. Linking to other reputable websites not only gives your audience more material to read, but also shows them that there was some actual research involved. Nothing builds credibility like cold hard facts from reputable sources.

Use Internal Links

Internal links also play a role on how blog posts are ranked. Internal links facilitates the crawling process and allow Google bots to create a clearer sitemap. This will not only help your blog post rank, but other more obscure posts to rank as well.

Try to Go for Longer, Scannable Posts

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. You can do that by using evocative headers that tell the full story. If your readers cannot get the gist of the article just by looking at the headers, you’re doing it wrong. Make sure that the headers are descriptive enough to give your readers at least a summary of what the article is about

Writing blog posts that rank well is truly a science. Understanding how search engines work and what they like can seem like a challenge, but is perfectly doable once you know what you’re doing. If you follow the tips outlined in this article, you shouldn’t have issues ranking your blog posts in the future.

Browse all articles on the SEO category or check the recommended articles for you below:

7 Responses to “How to Write Post Blog Posts That Rank Well”

  • HP van Duuren

    Thanks for your post Mark, you do have great practical tips.
    Great tips to put to the test.

  • Bjorn Beheydt

    Those are some great tips! Thank you! Indeed, the use of long tail keywords is getting more and more importance…

  • Emma Victoria

    Hey Mark Zeni,
    Thanks for such a good blog post about how to write blog posts that rank well. Carry on.. never stop sharing these types of amazing post.

  • Stefan Alexander

    Nice article, Mark. I agree with you; longtail keywords are easy to rank for. Sometimes articles that focus on longtails bring more visitors to the blog than short keywords. I see that a lot with some of my sites. When I write on longtail keyword, it tends to rank a lot quicker and with less trouble building links to it. I may disagree with you on how Google treats the length of the blog posts. I’ve seen pages rankings with short articles and longer article lagging behind. I think it’s more about the industry you’re in. It’s not universal that Google prefers longer content. Thanks again for the article!

  • Andrea Torti

    I completely agree – going too “technical” can only scare readers away: blog posts are supposed to be read by people, not by bots, after all!

    Also, links are what the Web is made of – you cannot overlook them, either.

  • WPTP

    Long tail keywords really work well. I’ll surely keep in mind about the internal linking.. Thank you Mark for writing this quick useful post. 🙂 Regards

  • Ellie Joshi

    I really got to get this point through to everyone: Top lists rock! 90% of my traffic from search engines and social media come from top lists.

    If I had to focus all my time on creating great content or working at social media and on search engine optimization, I would choose the content, every time.

    Content is king people!

Comments are closed.