How would you like having 1 million links pointing to your website? I guess that some webmasters could have an orgasm just at the thought of it…
For some people that is a reality though, like the guys over SEOMoz. Rand just published a post analyzing the consequences of having such an astronomical backlink count and, more importantly, how they achieved it.
So, what is the big secret to achieve 1 million backlinks? You probably guessed… content! Quoting the post:
The links we’ve generated spawned from other website owners in the field of Internet marketing (and related disciplines) and primarily references the source material we’ve built up here on the site. Our blog, articles, tools & antics follow less of a link “bait” formula and more one of link “appeal.” The content we put out isn’t just designed for a link – it’s really designed to make our readers into raving fans.
The post also has a useful list of tips for producing quality content:
- Don’t be afraid to try something new
- Be timely & topical
- Make it usable & attractive
- Present something different
- Writing quality