How To Build Your Credibility As An Expert While Blogging


credibility-expertThis is a guest post by Eduard Ezeanu. If you want to guest post on this blog, check out the guidelines here.

I don’t run ads on my blog; I don’t do a lot of affiliate marketing. The primary way of monetizing my blog is selling my own products and coaching services in the area of communication skills.

I’ve learned that when your strategy for making money with your blog is to sell something you have created or something you do, then your credibility as an expert is crucial.

People have to trust that you are a professional and that you can provide them something of real value before they decide to buy from you. The amount of traffic you get is not highly relevant if your readers don’t believe you are an expert in your field.

The good news is that there are specific ways of using your blog which reinforce your credibility as an expert. Being passionate about communication, I was eager to explore this topic and test various methods of building credibility as an expert through blogging.

Here are the methods that have worked best for me and I believe will visibly benefit any blogger:

1. Develop Your Expertise, Not Only Your Blog

I think many bloggers skip a step in their search for a source of income. They start blogging and growing their blogs, but they do little to actually be experts in the area they blog about. They revamp ideas they read in books or on other blogs, and then they wonder why readers won’t buy their products.

Up to a certain point, blogging in itself is a way to develop expertise, but I find it to be insufficient. If you want to become an expert, you need to also address this subject separately and use other ways to train yourself.

I worked with my first coaching clients for free and I also had another coach supervising me, before I started calling myself a coach and asking money for my services. Also, I only started blogging and promoting my services on my blog after I’ve already had significant experience as a coach. Putting expertise first did wonders for me and the quality of my blogging.

2. Go Against the Mainstream

In any area, there are ideas that are very popular yet any real expert knows to be wrong. This is why instead of reinforcing the same old ideas, many experts will oppose popular ideas in their blog posts and they’ll debunk them.

Do the same and you’ll develop credibility as an expert. Of course, in order for this strategy to be successful, you need to know what you’re talking about, to pick the right ideas to oppose and to back your claims with hard and smart evidence. Otherwise, you position yourself as a rebellious novice rather than a connoisseur.

3. Write with Depth

Almost anybody can write a blog and offer some general advice, much of which may be impractical or mundane. A real expert stands out because they can talk or write about a certain subject with a lot more depth and go into the fine details that make a piece of advice exceptionally valuable.

In my field, many bloggers write advice such as: “Just be confident”. This kind of advice is too superficial to actually help anyone. I write posts in which I decode the psychological process of acquiring confidence and describe it much more precisely. This is what makes me more believable.

4. Quote Scientific Research

Anybody can make claims on their blog. What separates experts from the rest is the fact they crave solid evidence and they put in the effort to keep in touch with the current scientific research in their area of expertise.

As a result, they often quote research to support their ideas or simply to discuss it, and they do so in a skillful way. One of the most important recommendations I can make is to practice reading and quoting scientific research, at least in some of your blog posts. The more you practice, the more apt you’ll become at using research.

5. Associate with Other Experts

Professionals in a certain field often tend to know each other and collaborate. Prove to your readers that you interact positively with recognized experts in your filed, that they appreciate you, and some of their authority will transmit to you.

There are many ways to do this: you can interact with experts using social media, you can guest post on their blogs, you can interview them for your own blog etc. While doing any of these, keep in mind that the main focus is on truly building trust-based relationships with experts, not on simulating them.

At the end of the day, the most important thing I’ve learning about building credibility as an expert is that it only works if it’s authentic. Expertise cannot be communicated with high impact by faking it. You can only do so if it is something you really have and you know how to tastefully reflect through your blogging.

About The Author: Eduard Ezeanu provides communication coaching and helps people put their best foot forward in communication both online and offline. He also writes on his blog,

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13 Responses to “How To Build Your Credibility As An Expert While Blogging”

  • Treathyl FOX

    Excellent advice for bloggers. For serious bloggers it would be easy to apply these guidelines and reap the benefits. I’m going to follow them. I’m serious!

  • Andy DesRosiers

    I really like your #1. I definitely agree (and I’m learning) to start blogging about something that I’m an “expert” in. It might also help to boost my enthusiasm about blogging about it. Writing about Acai berries and weight loss may drive traffic and you think it’ll be easy, but it doesn’t help if you don’t know anything about the subjects.

  • Joshu Thomas


    nice article. Great to know you and your blog.


  • Mitch

    Very interesting post. I agree with a lot of it, and don’t necessarily disagree with some of what you said as much as see it in a different way.

    For instance, point #2 could be read as “be controversial for the sake of being controversial.” I’m not sure that makes anyone an expert, even if it might have the possibility of separating oneself from the crowd. I’d rather take a position on something that might end up being controversial rather than go against proven norms just for the sake of controversy.

    Point #5 is interesting also. I actually tried to do that, but no one in my field wanted to hang out. Seems they saw everyone else who did what they do, or something similar, as competition, even though that was never how I saw things. In this one I might be naive in my thinking, but it seems like it’s easier said that done in some professions.

    Very well written, though; great guest post.

  • Dia

    Hi Eduard,

    Very nice post! Creating credibility is crucial if we want to become successful. Otherwise, people won’t buy our products. One of the best ways to gain credibility is to through free articles. If the customer likes an article, 2, or 3, then he or she might consider buying and using our services. Thanks for sharing

  • Cassandra Jacson

    This is really a great and informative article. I learned a lot from reading it and will be applying some of the information given. Thank you for sharing.

  • Make a perfect site

    I run Amazon Assoc. ads on my blog. I think it’s one of the best ways to monetize your blog. (besides Google AdSense)

  • Evelyn

    Hi Eduard,

    Your article is very inspiring and has really helped me see things better.

    I’m just now getting into selling. I have yet to develop my own products, but I am working on it.

    I find that when I read an article that quotes scientific research it makes the person writing the article more credible. This is something that I will do more whenever I write articles that need this type of support.

    Take care,


  • EnggWave

    Without Advertise how to build site? If we dont know about excellent blogging skill. Very good advice. We have to try build website like this. thanks Eduard.

  • diary of life

    Great tips Eduard. Before building credibility as an expert you need to be one, but there is one trap. People tend to ignore the experts and follow those who come down to their level and speak in their own words.

  • Pete Carr

    Hi Eduard,
    Becoming an expert, or getting noticed as an expert is not the easiest job. If your blog is fairly new, even though you have expertise it is very difficult to come across as an expert until you can get credited either through coaching or just giving free solid advice. Giving out free advice is a great way to get noticed and crucially getting responses and people talking about you.

  • Eduard – People Skills Decoded
  • Harshad

    This post reminds me of people writing about making money online and not making any money themselves. I always recommend people to gain expertise in their field and then try and teach people. Very valid point made here.

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