Comments on: Group Interview: What Do Online Advertisers Look For in a Website?

By: axel g

axel g — Wed, 22 Oct 2008 16:49:50 +0000

A very inspiring post!

Many thanks for the great insights…

By: jhay

jhay — Mon, 31 Mar 2008 15:06:23 +0000

Brilliant! This would certainly help a lot of bloggers looking for direct advertisers.

By: Fraser

Fraser — Fri, 28 Mar 2008 01:18:15 +0000

@executivehacks,

I tried to – but didn’t successfully convey it in the interview – say that the traffic didn’t matter in our experiences advertising on blogs.

We advertised on one of the top 20 blogs. The conversion? BRUTAL!

We advertised on a blog with minimal readers. The conversion? Amazing!

The difference? One had an audience who was receptive to the ads – they were relevant, they were meaningful. The other just had a lot of (targeted) traffic.

By: Jeremy Steele

Jeremy Steele — Thu, 27 Mar 2008 21:50:22 +0000

Great insight into the complex world of advertising, thanks Daniel.

By: Raymond Chua

Raymond Chua — Thu, 27 Mar 2008 03:08:32 +0000

Thanks for sharing the tips about advertising. 🙂

Have a nice day.

By: Steven Snell

Steven Snell — Wed, 26 Mar 2008 22:52:30 +0000

Very informative Daniel. Thanks for getting this together.

By: Fei

Fei — Wed, 26 Mar 2008 20:21:57 +0000

Wow, i know nothing about adverstising business, your articles gave me a lot of information that open my mind, Thank you…

By: Albert Hallado

Albert Hallado — Wed, 26 Mar 2008 19:41:37 +0000

Hi Daniel,

Another great post and the interview is priceless (great information, Thanks’ for providing a valuable info. on advertising.

Thanks Again,
Albert

By: Daniel Scocco

Daniel Scocco — Wed, 26 Mar 2008 18:32:08 +0000

My pick is 1,000 uniques per day.

By: executivehacks

executivehacks — Wed, 26 Mar 2008 18:23:26 +0000

Great content here…just one question I’m sure new or growing sites would love to know the answer to: what is the minimum level of traffic a site requires before they will buy advertising? I’m sure it varies, but when can someone start pitching people? 1000 per day? 10,000 per day? more, less?

Thanks for all your great work,

David

By: Daniel Scocco

Daniel Scocco — Wed, 26 Mar 2008 18:03:20 +0000

Erin, the approach needs to be different I think, the two sides a very far from each other.

You would need to explain in much more detail what they would get, how it works and so on.

By: fortunecookienotes

fortunecookienotes — Wed, 26 Mar 2008 17:19:01 +0000

Great information. I especially like questions 4 and 5.

I believe that Dmitry hit the nail on the head regarding design. If it works for the readers, then that should be the most important thing. Of course having the ability to track the ads would really benefit advertisers and provide them with more value.

By: Erin Banister

Erin Banister — Wed, 26 Mar 2008 17:13:20 +0000

So, Daniel, I guess what I’m asking is regarding approach – would the approach be the same? I’m wondering if local advertisers would have the same knowledge/inclination for banner advertisements as companies who are more web based? Just a thought, thanks!

By: Granny Smith

Granny Smith — Wed, 26 Mar 2008 16:29:12 +0000

I was hoping that ‘blog specific’ banner exchanges would be mentioned. It is targeted advertising and it is free. Trading 125 ads with other blogs in your related category can compliment the overall goal of growing a blog’s exposure.

By: Daniel Scocco

Daniel Scocco — Wed, 26 Mar 2008 16:08:35 +0000

Erin, I think it could work with offline businesses if your blog deals with local issues. That is, if you cover the news of your city, the local sports events and so on.

By: Sebastian

Sebastian — Wed, 26 Mar 2008 15:56:10 +0000

Thanks for offering a view on advertisers intentions and behaviours.

By: Erin Banister

Erin Banister — Wed, 26 Mar 2008 15:56:03 +0000

Thank you for this timely piece, it’s very helpful.

Do you think these approaches with work with offline businesses (within a local community, for example)? If not, how would you suggest approaching that?

By: Daniel Scocco

Daniel Scocco — Wed, 26 Mar 2008 13:55:57 +0000

Yeah Sumesh tailoring your offering and adapting the each single requirement of the advertisers is a big differential.

By: Lane

Lane — Wed, 26 Mar 2008 13:53:20 +0000

A great post! Thank you for interviewing these advertisers. It’s timely for me, as I need to begin monetizing my site.

Thanks again.

Lane of VeganBits.com

By: Sumesh

Sumesh — Wed, 26 Mar 2008 13:51:41 +0000

I really liked #3, 4 and 5. I’d asked you those very questions in a post where you answered reader queries. It appears that the reason why DailyBlogTips gets so many premium sponsors is because you are able to understand the necessities of sponsors, and tailor your offer to them.

Now that I have some sample answers from this post, it will be an easier task to approach an advertiser. Bookmarked!