Do not rely on linking posts


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Many bloggers start out writing 4 or 5 quality posts per week. But after a couple of months, due to lack of time or because they are running out of ideas, they gradually reduce the number of pure content posts on a weekly basis.

A common (yet not optimal) solution for this problem are the “linking posts”. Instead of sitting, thinking and taking the time to write a quality post said blogger will just gather a couple of links a post them with the title “Links for 2006-11-10″.

Even if those links offer a good reading you should avoid doing that regularly. Once in a while should be fine, just make sure that you are not throwing out linking posts every other day. You need to think why your readers are coming to your blog, after all. A good guess would be: because they value the knowledge you have, because it can help them in some way, because they are interested in your opinion. I mean, if the readers were looking purely for links they would rather head to Digg or Delicious, don’t you think?

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14 Responses to “Do not rely on linking posts”

  • Daily Good Tips

    hmm…maybe i have poor knowledge so i have low total visitor

  • Bang Kritikus

    Thanks, i will apply your tips next.

  • Karolyn Leanne

    that’s why it will never wor. Karolyn Leanne.

  • Vahid

    … and one should avoid suffering from “link blog schizophrenia”* … Like that term. Linking posts are sometimes little productive.


  • Rene Kriest

    Interesting coincidence! 🙂

    I just started to compose more link posts due to the fact, that I want to generate some links and trackbacks.

    The main reason is, that I want to expand my readership and also noticed, that there is interest incertain news revealed in those link posts.

    To be honest, those link posts did cost me more time to write than I estimated. The informations and links need to be very selective.

    However I will test this. I always think that you should put everything on a trial perdio for at least 3 weeks.

    I don´t clutter my blog. Major changes are always introduced by an explaining post.



  • Ellen

    I use the auto post daily showing new websites I’ve come across in my daily travels. I’m not linking to other blog posts though. I do find that I don’t get much traffic from these kinds of posts and I never thought about it driving away readers. You’ve given me something to think about…

  • Dawud Miracle

    Nice post Daniel. I, too, am heading down the path of a once-per-week link post. I find far more articles than I could ever write about each week and it would be good to share them with my readers. And, it does buy me a day to not need to write a post.

  • Brian Auer

    I’ve got mixed feelings on this topic. I’d say that you should keep it to a minimum if all you’re doing is posting a link with a once sentence description. But if you provide a link to another story and add your personal comments and insights, I think it’s something different and worth doing.

    Much of my blog is just that — I scan about 30-40 related blogs each day with my feed reader, put a star on the ones I like, and link out to 2-3 of them each day along with my comments. The idea I’m running with is that there are a lot of blogs out there for any given subject, and not every post is worth spending the time reading — so I’m acting as sort of an “intelligent filter” for those with similar interests.

    So I think what it boils down to is HOW you’re linking out to other blogs/articles and how much additional content you’re providing — not so much how often you’re doing it.

  • engtech

    I really wish the “auto-post” had frequencies other than once a day or immediately.

    What I’ve taken to doing is posting once a day in a fashion that doesn’t show up in my feed reader and collecting those and posting them once a week.

  • Jay Gilmore


    I didn’t really finish my thought. My point was that you hit the nail on the head–an intelligent filter. “They read it, said it was worth my time, they are usually right, so I will invest my time.”



  • Jay Gilmore


    The idea of the intelligent filter of peers and mentors is the whole reason that Seth Godin and his team created Squidoo–to offer filtered content.


    I agree with your reasoning for unsub’ing from Steve Rubel’s blog though. I have done the same for a number of other very influential bloggers because it was tantamount to Splogging.

    Cheers to you both…

  • Jennifer

    I must agree with Jay above, but I understand the principle you are setting. It is true that without a good foundation of readers, your linking is really proving to be only self-reference. If that is true, then it may be better to post it on delicious instead.

    However, even bloggers like kottke grasp my interest. Sure, some of the links are things that are just making their way around the blogosphere. But I use kottke as a filter of which of these things are actually interesting to spend my time reading.

  • Daniel

    Well Jay, our opinion is quite similar then. Once a week should be OK, I just think that some bloggers pump those posts 3 or even 4 times a week, and that is too much. I recently unsubscribed from Steve Rubel’s Micropersuasion blog for that reason.

  • Jay Gilmore


    It is me again. Wow, I must like to contradict you (sort of). In the case of trusted bloggers like Darren Rowse, Seth Godin, John Jantcsh, Guy Kawasaki and others whose blogs I rely on for pointing me in the right direction, I find links that they offer often very useful.

    I would say that if I started placing link lists on my blog more than once a week though, it might bore people or turn them off.

    We could agree that new bloggers without a good subscriber/reader base might want to hold off on the link lists until they hit the hundreds.

    All the best,


    PS: Thanks for stopping by.

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