Bloggers Face-Off: Darren Rowse vs. Jeremy Shoemoney


There are many interviews with famous bloggers around the Internet. After you read a couple of them, however, they start to get somewhat boring. Thinking about this problem I decided to try something more innovative and hopefully interesting, both for the interviewees and for the readers.

Bloggers Face-Off will be a weekly feature over Daily Blog Tips, where 2 famous bloggers will answer to some quick questions, and the results will be presented side by side. Apart from valuable insights the Bloggers Face-Off should also provide a nice reading for everyone.

Before introducing the interview I would like to thank both Darren Rowse from and Jeremy Schoemaker from, I could not imagine a better couple of bloggers to kick-off this project!

Darren Rowse
Jeremy Schoemaker
1. How long have you been blogging? 4.5 years 1.5 years
2. Did you start with the purpose of making money? No No
3. How many blogs do you have or write for currently? I write on 3 personally, have another 5 that I own that others write and help manage a network of 172 others (b5media) 1 blog
4. How many hours do you dedicate to them every day? I do blogging related activities 8-10 hours a day. I actively blog 2
hours a day on average
Less than 1
5. Digg or StumbleUpon? Digg and StumbleUpon Digg
6. How much do you make from your blogs monthly? 5 figures $10,000/month from direct ads
7. What is your main income source? Chitika and AdSense My parent company, Shoemoneymedia
8. How many RSS feeds do you track daily? 666 – evil isn’t it! 10
9. Have you ever invested money in promotion? Rarely – I’ve dabbled with AdWords but have probably spent less than
$500 on advertising in 4 or so years
10. Would you use Black Hat SEO? No It depends on what your definition of is is.
11. If you could write a post on any blog in the world, which one
would you pick?
LifeHacker My own

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211 Responses to “Bloggers Face-Off: Darren Rowse vs. Jeremy Shoemoney”

  • Bes Z

    Thanks for this info Daniel.

    Also, if anyone is thinking that one site is cooler than the other because of less amount of work involved, it may sound more relaxing, but work is work. You have to put your focus on work without wondering and comparing your amount of time compared to someone else’s efforts unless you want to improve or save time. One hour of work into one blog is good because it offers more time doing other things, but if that one blog goes down for any reason, that income is gone. So the good and the bad are known.

    Putting more hours into more than one site is good as you have more sources of income because of being successful in multiple things. So if one thing goes down, other sources can back up your income. However, the bad thing with that is that you really have to put effort into more things.

    Try reading how both bloggers approach blogging and how they blog. Then develop your own unique style that you are comfortable with. Everyone’s style is different: Darren may get nervous blogging only on one site because of having only one source of income and thus may mess up his offline life [like not having enough time to do things that do not involve the computer or any form of internet access], and thus may not be able to channel the happiness and efforts into his online work, while Jeremy may not produce good quality posts if managing more than one site, since he may have other things to do elsewhere or may be more comfortable sending effective bangs through fewer posts and fewer sites. Both of those people probably feel comfortable, after experimenting, with their own style.

  • Daniel

    Brian, I named him Jeremy Shoemoney cause that is how most people call him. In the post though I mentioned his real name.

  • Brian Mark

    If you’re going to call him Jeremy Shoemoney below his picture, then it also needs to be Darren Problogger. I think you might have gotten confused.

  • Joey

    Darren’s blog was the second blog I ever read. I subscribe to it now. I like this idea. Keep it up.

  • George

    Excellent idea. It was cool to see the differences.

    There were two things that really stuck out for me.

    1. The amount of feeds Darren follows (WOW).
    2. The large difference in time spent per day on blogging.

    I look forward to seeing future face-offs.

  • dobata

    nice nice, I believe it’s gone be interesting
    looking forward to the next one

  • Jim Kukral

    Cool idea, love to participate.

  • Alex

    That’s the point I was going for, it’s one of the reasons why thousands of people including me respect him more than other bloggers!

  • Daniel

    I guess that every blogger has its own style and habits when dealing with money matters. John Chow’s blog is focused on making money online, and the readers love to see the exact figures.

    Darren has a different style, and I also like the fact that he is pretty humble and down to earth despite being one of the most successful bloggers on the Internet.

  • Alex

    Darren says 5 figures. Well, that could be anywhere from 10 000 to 99 999. Other bloggers usually come out with accurate numbers. Shoemoney rounds up to 10 000 and John Chow (whom I’m sure you’ll invite to face-off) reports his exact monthly earnings. Darren scores points for discretion

  • Shankar Ganesh

    The last question was good 🙂

  • Daniel

    Thanks for the feedback, we can certainly model the face-off in the future!

    Razeen, the next time I will let you guys submit questions in advance if I schedule the interview, but they need to be quick questions to fit with the face-off model.

  • ggwfung

    anything with Darren in it is bound to get attention. He’s a blogging celeb.


  • Razeen

    Nice interview.
    I hope you can interview more deeply with other great blogger.

  • Ariel Waldman

    engtech – True…

    Darren Rowse… Jeremy Shoemaker… Hot Or Not?

  • engtech

    You should base all the face-offs by avatars. 🙂

  • Funky Guy

    So who’s the winner? It’s a face off!

  • Buck

    Jeremy making 10,000 a month reminded me of a poem I once wrote:

    “Web Dreams”

    There once was a keen web page designer
    Who thought to himself, “there wouldn’t be anything finer
    Than to make a web site that got ten millions hits a day
    Ten thousand dollars a month, per ad, companies would pay.”
    Yet, to this day, he remains pessimistic
    Because, as any web surfer would say,
    “Personal web sites are narcissistic
    Nobody will browse your site anyway.”

    Nice face off concept

  • Ariel Waldman

    I like the blogger face off concept you’ve got going. I’ve got my boxing gloves on! – let me know when you’re ready for me 😉

  • Broc

    but great idea
    and sorry for sorta/almost attacking someone through your interesting/helpful post man

  • Darren

    clarification – the five figure per month is from all my blogs – not just PB.

    thanks for the opportunity to participate Daniel.

  • Christopher Scott

    Interestign idea, and interesting responses. It’s funny cause at first I thought that since they looked similar they might have similar responses, but that was entirely off base (not to mention ridiculous to begin with).

    Can’t wait for the next one!

  • Daniel

    Well Darren dedicates his time not only to but to a lot of other blogs as he mentioned. The 5 figure monthly income he mentioned is probably just from Problogger, he has a lot of others sources (b5media for instance).

    But yeah both guys are extremely successful, you can just learn from them.

  • Broc

    i find it amusing that this just proves a point i have always had in the back of my head
    shoemoney is the douche of all bloggers

  • Daniel

    Adrian, yeah they do look similar, but that was not done on purpose 🙂

    I have chosen them because Darren is THE Problogger by excellence, and Shoemoney is one of the most successful affiliate and online marketers out there.

  • Maki

    OK. Am I the only one who thinks Shoemoney is really cool?

    I mean.. he tracks 10 feeds and blogs less than an hour a day, while making $10,000 a month. Flat out awesome.

  • Adrian

    This is great! Strange the first things you notice though – don’t they kind of look alike in their photos?

    Thanks for the interview; Keep ’em coming!

  • Daniel

    Glad you like it Terry.

    Kat, yeah no problems in using the idea!

  • Kat

    What an excellent idea! It’s very interesting to see how these successful bloggers do things quite differently.

    May I nab this idea for my music blog?

  • Terry Ng

    Fantastic idea! 🙂

    Can’t wait to see more of this VS. series. 😉

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