Whenever Brian writes a new report, I am reading it. And you should too. This time around he is talking about authority, and why building it is paramount to having a profitable website or online presence. He also lays down 10 rules that you must follow to build an authority website, and here is a quote from the first one:
The winning difference has been a critical concept way before the web came along. And it’s been called a lot of different things over time in various contexts: a unique selling proposition; your position in people’s minds; your purple cow… and on and on. Essentially, it’s what makes your story stick.
There are a lot of ways to differentiate yourself, but no matter how you do it, it’s absolutely essential to building an authority website. In many ways, it’s how unique your content is that sets you apart, and that’s why the winning difference is rule number one… and why all of the following rules support it one way or another.
You can download the report on AuthorityRules.com. It is free, and you won’t even need to opt-in for an email list or anything.