This is a guest post by Tyson Faulkner. If you want to guest post on this blog, check out the guidelines here.
Having a list of prospects is one of the biggest assets your business can have. But how do you make sure your list wants to buy from you instead of your competition? People buy from those that they know, like and trust, so it’s up to you to build that trust. Here’s 5 ways to do it.
Build Trust By Being Consistent
The first way to build trust with your subscribers is having consistent behavior. If you think back through relationships that you’ve had or non-relationships that you didn’t want to have, you spot people who have erratic behavior. Everytime you see them they’re doing something else or acting crazy this way or some the other way. They’re into something completely new. They’re just a complete moving target and it tends not to build trust, especially if you’re trying to develop a business relationship.
But we all have friends that we find are interesting. They may be crazy and may be fun to be with, but being crazy is their consistent behavior. If they started acting straight as an arrow all the time, you’d think there was something wrong with them. So if you’re trying to build trust with your subscribers or customers or prospects, you want to have some kind of consistent behavior where they can kind of pigeon hole you and say “Okay he acts like this, I expect this from him when he communicates with me.”
Customers Will Trust You More If You Are Believable
The next thing that helps building trust is being believable. Now, sometimes things that are true are not believable, and there’s kind of a dichotomy there because even if something is true, if the person who’s hearing it from the first time doesn’t have the background experience to believe it, then it’s not believable to them. So sometimes you have to back off of everything that you know about something and only tell somebody enough that they can believe at the stage that they’re at. That’s very important in believability.
The other thing too is in believability, you don’t want to overhype things. There’s a lot of ways to get people emotionally involved in your communications without having to resort to hype.
Presenting Top Quality Will Build Trust With Your List
Another way to build trust is the quality that you present, always remember quality. If it’s your product, obviously you want to build quality into your products and services. If you are in a joint venture situation with people, you want to make sure that their products and services are of the quality that represents you because if you’re introducing people to somebody else’s products and services and they’re not good, that’s going to reflect poorly on yourself.
So we always want to make sure that we’re going with the top quality that people can depend on us. That also plays into the consistent behavior and believability every time that we communicate with them.
Reviewing Products Honestly Will Help Your List Trust You
Another way to build trust is to give your expert opinion and endorsement of things, actually review products. Over the last few years a lot of these product launches and people who do joint ventures and super affiliate marketing, they don’t necessarily use the product that they’re endorsing. They may not even have looked at the product.
A lot of times you’re not even offered the product to look at it. It’s just here’s another launch, let’s get everybody whipped up, excited, emotionally involved and open the gates at 10:00am on Tuesday morning and sell out in 15 minutes. That’s the approach most people are taking these days. You can stand out by not getting involved in those things and it will help you build credibility and trust in the long term.
Share Your Associations With Influential People To Build More Trust
To build some more trust, you can also mention friends of influence in your circle, also called name dropping. Don’t do it too heavily, but if you do know somebody personally, don’t be afraid to mention them in your communications. When you hang out with them, have lunch with them, talk with them, just be real about it.
Be careful who your friends are because whoever you hang out with, people will prejudge you based on those people. So as you build your credibility and you build your trust with people, make sure that the people that you have as your circle of friends are reputable and are high quality people too.
How Do You Build Trust?
Building trust is essential in all relationships, whether personal or in business. What are some additional ways that you build trust with the important people in your life? Let us know in the comments below!
About the author: Tyson Faulkner created the List Building Masters teleseminar series to learn how to build a big list of red hot buyers and help others do the same (for free). Join him as he interviews 12 top marketing experts to reveal their biggest marketing secrets.