5 Reasons Not To Make Money With Your Blog…Yet


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This is a guest post by Roman. If you want to guest post on this blog, check out the guidelines here.

Without further ado, here are the five reasons.

1. You Do Not Have A Product

In the real world before you begin to make money you need to offer a product. A lot of people think this rule does not apply in the online world.

Spending a few hours creating a blog and slapping together 10 posts does not mean you have a product. All you did was follow a few simple instruction on how to create a blog and then spend a couple days writing posts. Why should you make money for doing that?

A blog with ten posts is not a product or a service. True, you did work and you sweat and strained, but nobody asked you to. Nobody asked you to write a blog about your summer vacation or the best place to buy an iPhone.

Creating a blog and expecting to make money from it just because you created it is like expecting to get paid for moving dirt from one pile to another pile without anybody asking you to do it.

The act of creating a blog is not a product. A blog becomes a product only after you create content that people want.

Unless you are blogging about the alien that landed in your backyard or you are Martin Sheen, nobody is going to want to read your blog when you start. It takes time to build your blog into a product.

Once people start visiting your blog because they want your content – you have a product and you can start making money with.

2. Making Money Will Make You Sad

Remember how sad you were at the end of the movie Old Yeller when Travis had to shoot his beloved dog. You wanted the dog to live forever, you kept hoping that Old Yeller recovers – please don?t shoot him Travis! Travis shoots, dog dies, you cry.

That was years ago, you are grown up now, you have a better handle on your emotions. But let me warn you from personal experience that the tear jerking sadness will return if you try to make money from your blog right from the beginning.

If your hope is to make money right from day one of your blog then you are setting yourself up for disappointment. At the beginning you will spend countless hours making your blog better and adding content. If you are doing it for the money, if every hour of work you say to yourself – this will make me rich, then only tears can follow.

Starting your blog and hoping to make money is like hoping Travis will not shoot the dog – pull out the Kleenex.

Do not put yourself through this unnecessary misery, don?t expect to make money right away. Save yourself from the agony of checking your bank account on a daily basis only to discover that nothing has changed.

3. You Might Get Terminated For Your Ignorance

During your first few weeks as a blogger you have no idea what you are doing. You have a lot to learn. Not only about how to change your logo and how to add posts, but also how you are suppose to behave online.

You might think that you can do anything you want – the Internet is a free place where you can do and say anything you want – right? Wrong.

When you open a affiliate account or advertisement account you are entering into a contract. They let you use the service only if you agree to follow their rules.

Most people create a blog and a few days later open a AdSense account. They place ads on their blog but never bother to read the Adsense Terms Of Service which outline the rules for using AdSense. Without knowing the rules you run the risk of breaking them. AdSense has strict rules about how many ads you can have on your blog, where they can be placed, what kind of content you can have and so on. If you break the rules your AdSense account can be terminated. From what I have heard, visit any webmaster forum for proof, it is very difficult to get your AdSense account reinstated after it has been terminated.

There is nothing worse than making a silly mistake at the beginging and then having to suffer for it. If you are just starting out then focus on creating content for your blog. When you are ready and have plenty of time start considering all your monitazation options patiently. Before you sign up for anything make sure to read the rules.

4. People Might Assume Your Blog Is Spam

When you land on a site for the first time and it is covered with advertisements you instantly become suspicious. Does this site want to help me or are they simply trying to squeeze money from me?

The internet is full of websites that exist to take instead of give. These websites are really just one big advertisement with very little value to the visitor. Internet users hate these sites, search engines hates them, but they exist.

Fortunately search engines are getting better at discovering these spam sites and removing them from search results. Also most people recognize these kind of sites as soon as they land on them and hit the back button very quickly.

If you place advertisements or sell product on your blog while it is new and with very little authority people can mistake your site for a spam site.

At the beginning you will need to self promote your blog. You will be telling people your blog is great and this it has lots of great information, but because you are new people will have doubts. If they go to your blog and see a lot of advertisements or products their suspicions will be confirmed – you are just trying to sell something.

The problem is that you have no trust. At the beginning people are visiting your blog because you ask them to. But who are you, why should people trust you? At the beginning you are one in a million and nobody trusts you.

Only after you blog matures does the trust build. Only when other people talk and praise your blog can you begin to make money. Visitors who hear good things about your blog are not suspicious. A person visiting your blog because they heard how great it is has a completely different mindset, than someone who visits your blog because you begged them to.

5. First People, Then Money

If you start with an aim to make a lot of money you will probably make none.

It is amazing how many success stories start with somebody just doing what they love with no intent on making money. This is true for blogs and real companies. A popular example is Darren from Problogger who started his blog as a hobby. He did not start making money until he had a popular and trusted blog. Steve Wozniak created the first Apple because he loved computers and wanted one for himself – his focus was to make a great computer, not to make money.

At the beginning your attention should be on people. All your creative energy should be aimed towards helping people and impacting people’s lives.

A blog that has an impact on peoples lives is easy to monetize. A blog that does not impact people’s lives will never make any money regardless of how much energy you spend thinking about it. Do not think about it. Focus on people and the money will come later by itself.

About the Author: Roman from How This Website Makes Money tried to make money right from day one. As his website clearly shows, he did not make a lot of money.

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20 Responses to “5 Reasons Not To Make Money With Your Blog…Yet”

  • Jerrick

    Do not earn money with your blog if you do not know your traffic well .
    If you do not analyse well your target market need and simply throw a product to sell. You will get nothing and scare your traffic away.

  • Ranjith (SR) | A light hearted talk

    i think the last point is what matters a lot. Readers are more important than money.

  • Bubba

    Good stuff, and great advice for anyone searching for the right career path. If passion does not exist, it’s unlikely they will excel at their craft.

  • Khairulorama

    I like the first people, then money! I’m not making anything from my blog. So, I blog because I just want to tell people that I like blogging and writing.

  • ScorpionGod Lair

    Well. this post is touched nicely by my heart. You posted definitely right tips. I like specially Tip 3 and Tip 5. Because I have experiences in those two. I got banned my two Adsense accounts without reading Their TOS and Policies.

    Anyway a awesome post with great tips.

  • Ozio Media

    To expand on Tip #2 – great analogy by the way, in the beginning, besides posting informative blog posts consistently, your focus should be on driving traffic to your blog. You can’t set up a blog, do nothing, and expect to see traffic land on your blog in droves. Spend time on SEO, link building, sharing, and commenting on other related blogs, but not the competitions, to drive traffic your way.

  • Blogmobilepro

    Nice and very insightful post. I’m currently working on a second blog and have been contemplating on whether to add adsense to it after publishing a good number of posts (have already added a couple of adsense ads). I could easily introduce my new blog to my older blogs subscribers (about 3800) with whom I’ve earned some trust. I’m still adding more posts to the blog as it’s not yet announced. I think I’ll just have to add one for a start, since a fair amount of my older blog readers have been waiting for the new blog.. Anyway, I’m just in love with writing on my phone.. Nice post.

  • Nasrul Hanis

    You are absolutely right! Some new bloggers/webmasters tend to see money very early and believe me – without passion, you are not going to make money.

    Build reputation and connection – then you might see your first dollar and it’ll flow from day to day!

  • Geet | HobbyIdeas

    “People first Money later” this strategy as pointed by you must work with all the bloggers. Insightful post.

  • doug_eike

    Blogging to create a product takes an incredible amount of time, and there’s no guarantee you’ll ever make any money. The learning curve is steep, and you just have to take it one day at a time. Thanks for the reality check!

  • Daniel

    Some good points, Roman.

    There are a number of very average sites out there claiming that they are making a fortune.

    Some of these websites look like a Las Vegas Casino, with flashing lights going off all over the place.

    I believe this is where the NEW bloggers get caught up in all the hype.

    I think as a person has been Blogging for a longer period of time, the harsh realities and pitfalls of Blogging with only $ in our eyes, become apparent.

    Though, I do believe going for quality content(First) with the desire of monetary gain(Second) is acceptable.

    There needs to be a balance.

    As far as the risks involved in “walking the line” when using Google Ad-sense, there are a number of articles out there attesting to the consequences of doing this. this.

    What confuses the newbie Bloggers and often the intermediate bloggers also, is the vast amount of information(Often totally contradictory of what turns out to be the facts).

  • Infonote

    I do not completely agree with you.
    So with the same reasoning, if someone opens a shop in your neighbourhood, give everything for free since no one knows about the shop.

  • Todd Dowell

    This is so true Roman, but you know our society today. Everybody is trying to make money as fast as possible, which is why 95% of the people that try to make money blogging fail.

    I created my first product about a year ago, but i failed, lol… i think it’s time i create another one since i have learned so much since then.

    Thank for the splash of water in the face Roman

    Todd Dowell

  • Itachi Nguyen

    Great post. I have seen many websites which were only one month old but their owner claimed to make thousands dollars a month. Of course I didn’t believe them because their websites were just full of product reviews and annoying ads, not to mention that the traffic were low. My website has been online for 7 months now and received almost 1 million pageviews per month but I haven’t thought about monetizing yet. To me, authority is more important than some extra bucks.

  • Manuel Ignacio López Quintero

    One of the best post I read!

    Sometimes we have to avoid always thinking in money.

    People read people. Very useful post.

    Thanks Roman! I’ll visit your blog frequently! 🙂

  • Glorious Blogger

    Nicely written. I totally agree that you have to put a lot of efforts is building trust for you blog and than start asking money for the content/product you provide.

  • Matt Gio

    Did you mean Charlie Sheen?

  • Winning Ideas

    I think creating a specialized product (though I agree that a blog itself a product) will surely increase one’s opportunity for making money online. Product should solve a problem or guide a fantastic how-to-guide will surely click.

    Nice write up , Roman.

  • Justin | Mazzastick

    Great points in regards to starting your blog. I am glad to hear that spam sites are being removed from search engines. As responsible bloggers we have to do our best to uphold integrity on the web.

  • Find All Answers

    Wonderful points Roman. most of the newbie bloggers and even some established bloggers are expecting to make money impatiently. They really have to provide quality first and then expect money.

    You made a good point about adsense. Most people are obsessed with it.


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