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If you navigate through the blogosphere you will realize that the vast majority of the blogs lack a footer. Even when they have one you will just find a copyright message there.

Most corporate or mainstream websites, on the other hand, do have a footer where you can find vital links for the site. As a result people are used to scrolling down to the footer whenever they have problems finding a particular information.

A functional footer for a blog should have at least two links:

  • a link to the homepage
  • a link to the RSS feed

You can also consider adding the following:

  • an email subscription box
  • a link to the Archives
  • a link to the “About” page
  • a link to the “Contact” page
  • the recent posts
  • the popular posts

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About the author 

Daniel

Daniel Scocco is a programmer and entrepreneur located in São Paulo, Brazil. His first company, Online Profits, builds and manages websites in different niches. His second company, Kubic, specializes in developing mobile apps for the iOS and Android platforms.

  1. Thanks alot man. Just follow your tips right now. Maybe I’ll put some policy or disclosure policy or sumthin like dat soon. I’ve google will love this.

  2. Why is that Homepage link at footer so important, when you have it in the header? –>Usually the header image(logo) will be linked to your homepage and/or there will be a link below the header image(like in DailyBlogTips.com).
    I thought that having the links to Advertise, Contact, About etc would be better, if it is in the upper portion of the blog(As there will be more chances of visibility to visitors and advertisers).

    And if we have links both, below header image and in footer etc…won’t it create a bad imression with search engines(For linking to same pages from the same page more than once–and that every page in the blog does the same thing).

  3. It is on the to-do list. I need to make “Daily Blog Tips” linked to the homepage, but I will need to restyle the CSS else the link will look invisible.

  4. Thanks for these, I needed a list of the exact things to put in the footer. I managed to get everything but the last two in there, which my footer really isnt suitable for.

  5. You have to pay to customize your theme on wordpress.com? eek. I’m glad I self-host it, I would have paid out the ass by now.

  6. Since my site is a mainly an art and photography portfolio I used to just have my copyright info at the footer. I have since changed it to a functional footer and I quite like it.

    I think it even adds to the visual appeal :

  7. Paul, if your blog is hosted with WordPress.com you will need to buy credits to customize your theme. Perhaps a more efficient use of that money would be to purchase your own domain and move out of WordPress.com.

  8. Samsara, absolutely, but its our job (the bloggers) to produce engaging content and make readers scroll until the footer 🙂

  9. Hopefully the audience OFTEN ends up at the footer. 🙂
    I agree with this article.

    The space needn’t be wasted at all.

  10. I plan on working on this over the weekend, as mine only has a sitemeter counter and an uptime graphic for my web host.

    As Bes said, having an anchor tag that takes you to the “top” can really help out if you have a long blog or long articles.

  11. Good point. I have set my footer to be a replica of my header. I might have to optimize both a little bit more, though I usually avoid doing so because of wanting to let users get used to a standard of navigation instead of playing around all the time.

    One thing I have near the footer, which you can also consider being a part of the footer, is a link to go back to the top of that page. For me, this can be handy in case someone reads or scrolls all the way down, and wants to get back to the top of the page quickly.

  12. I usually have my complete website navigation (consists of about 5 pages) in the footer, aswell as a feed link.

    Works pretty well, I think 🙂

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